Customer Retention vs. Acquisition: What Should Be Your Main Focus?

There’s plenty of business advice on the internet.  From marketing to sales, you can read just about everything, but most of them miss a piece of critical information.  They fail to mention that everything is revolved around customers.  Because whatever you do, you do it for the customers.  I am sure we all can agree Read More →

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How Can You Easily Connect With C-level Executives

Apple Board Meeting

Why do most of the salespeople aim to connect with C-level executives over other mid-ranked executives? And the reason is quite simple: C-level executives are responsible for strategic planning, employee empowerment as well as the ongoing motivation of the employees. They have the ultimate power with any decision-making process. The traditional four such officers are chief executive officer Read More →

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5 Tips for Improving Your Lead Generation Funnel

Lead generation funnel

Lead generation is one of the most important aspects of any business. If you aren’t generating leads, you’re not growing your customer base. But just as important as generating leads is turning them into sales. According to Marketo, 96% of visitors to your website aren’t ready to become customers yet. The process of capturing leads, Read More →

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12 Most Important Email Marketing Stats Every Marketer Should Know About

Email Marketing Stats

Email Marketing is nothing short of a war.  Is this an exaggeration? NO!  Before you think that I have lost my mind and begin to exit this blog, hear me out… I hope you know that your prospects are probably getting hundreds of other emails similar to the one you just sent.  Thus, while there Read More →

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How to Engage Your Leads Before Your Marketing Event

marketing event

Congratulations are in order, it seems. After all, it isn’t every day that one launches their own marketing event. Well, whoop-de-doo! But, hold on: sorry to put a damper on your excitement, but how do you plan to engage your leads before your marketing event? If you think that sending out invites for your upcoming Read More →

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How to Shorten Your B2B Sales Cycle

Generate traffic. Capture Leads. Convert them quickly. This is the main goal, right? Especially the “quickly” part. After all, everyone wants to know how to accelerate the sales cycle. I know you are also keen to shorten your B2B Sales Cycle…but despite your efforts, you can’t seem to stop it from getting dragged on forever. Read More →

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13 Lead Generation Tactics to Get your Money’s Worth [Updated in 2019]

No one wants to lose their money. So imagine leveraging a few lead generation tactics for months end, spending resources and times to perfect them — and in the end finding out that the leads you generated are unqualified. Sorry to say, but you pretty much did this to yourself. What went wrong? Well, for Read More →

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50+ B2B Email Subject Line Examples which convert

Aeroleads Best Subject lines

According to Radicati’s 2016 Email Statistics report, there will be at least 3 billion people who will be using email, by the year 2020. That’s 1 in every 3 people on this planet. Acquiring customers by utilizing email could be a very effective strategy, but here’s the catch nearly 43% of the emails are deleted Read More →

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Top 7 LinkedIn Tools To Boost Your B2B Sales [Updated in 2019]

LinkedIn

Are you tired of lurking around business parties waiting for a chance to pounce on? Or traveling miles to various seminars hoping that finally, you’ll build some prolific connections? But still coming up empty-handed? There’s another easier and better option for all you folks. I’m sure you’ve heard of LinkedIn marketing tools before. Have you? Read More →

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7 Best Sales and Negotiation Trends for 2019

Sales Tips

The negotiation stage is key during the sales process. Top negotiators have ditched some of the hard-stance tactics of days past and adopted modern trends which lead to more mutually favorable agreements. 2019 may likely see a stronger reliance on technology while still making the sales process more personal. Here are some of the top Read More →

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