Why Audience Research Is Crucial To B2B Business

Audience Research

There is a lot of talk about the importance of keyword research in digital marketing.  And that’s okay…keywords are important indeed.  But there is another research that is even far more important: Audience Research.  Come to think of it: if you don’t know your audience, how will you even start with the keyword research?  Even Read More →

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20 Mind Numbing Facts About Sales You Should Know

facts about sales

Sales is all about numbers – hitting the numbers or missing them. Yet, sales is an amazing and a fun field to be in, with tremendous opportunities for growth and advancement. And yes, there’s some money to be made as well. But making sales and closing deals is no walk in the park. For one, you Read More →

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9 Use Cases for Inbound Lead Enrichment

So, you were looking for ways to streamline your sales and generate better revenues through inbound/outbound marketing. You have come to the right place. Today we will discuss how to increase lead conversion rate by using a process called “Lead Enrichment”. What is Lead Enrichment Lead enrichment is the process to acquire and improve on Read More →

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The 7 Perfect Goo.gl Shortener Alternatives

google-url-shortener-alternatives

Are you solely relying on goog.gl, Google’s URL shortener, then I am sure you are rushing to look for a perfect alternative.  If you are having a hard time finding a perfect Goo.gl shortener alternative — you are at the right place and just in the nick of time. After all, it has been less Read More →

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8 Killer Sales Pitch Examples To Generate B2B Leads [Updated in 2019]

Presenting your sales pitch and generating new sales is not a walk in the park. In fact, it’s quite the opposite: totally nerve-wracking. This leads to salespeople searching for “sales pitch examples” on the internet. How else did you come here if not to seek out some awesome sales pitch examples?  And I am sure, many Read More →

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How to start B2B Email marketing (A complete Beginners Guide)

With the advent of alternatives such as social media marketing, PPC and banner advertising, many of us would think that Email Marketing has become obsolete. This is far from the truth as there are 3.7 billion people using email in 2018 (Statista) and this number is poised to grow to 4.3 billion people by 2022 Read More →

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Major Responsibilities & Roles in a Sales Department

build a team

Every organization has a sales team – there are no two ways about it. Wait, I think I overlooked the startups, where the founders often perform the sales tasks themselves. So, let’s say, every organization has sales roles and responsibilities. But, let’s say, you have grown your startup into a medium-sized business enterprise – now is Read More →

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How To Use LinkedIn Premium To Generate Leads

linkedin

Okay, let’s face it: when you see the pricey LinkedIn Premium plan, you often wonder, “How to use LinkedIn Premium to generate leads?” Because you are not going to spend your dollars every month on something that doesn’t serve your purpose. Right? Let me make it very clear: LinkedIn Premium may seem pricey in the Read More →

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Customer Retention vs. Acquisition: What Should Be Your Main Focus?

There’s plenty of business advice on the internet.  From marketing to sales, you can read just about everything, but most of them miss a piece of critical information.  They fail to mention that everything is revolved around customers.  Because whatever you do, you do it for the customers.  I am sure we all can agree Read More →

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How Can You Easily Connect With C-level Executives

Apple Board Meeting

Why do most of the salespeople aim to connect with C-level executives over other mid-ranked executives? And the reason is quite simple: C-level executives are responsible for strategic planning, employee empowerment as well as the ongoing motivation of the employees. They have the ultimate power with any decision-making process. The traditional four such officers are chief executive officer Read More →

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