9 Sales follow-up email templates for any purpose

Persuading the audience to read your emails and act is not a walk in the park for many people, that is why sales follow-up emails are some sure-fire ways to boost your business beyond expectations. To get the best of your sales-follow –up emails, use these tested and proven sales follow-up email tips and templates that work for any purpose and still bring excellent results.

9 Sales Follow-Up Email Templates To Use in 2021

Keep your emails short and engaging.

While most people may like your products and services, reading lengthy sales follow-up emails can be a turn off for many. To ensure you don’t face rejection because of writing long emails, keeping them concise, to the point and engaging. Here’s an example of a sales follow-up email template you can try to reap authentic results:

“Hello {prospect’s name}

I’m reaching out because sharing ideas about how you can boost your business and drive more leads and sales is essential. Would it be okay if I reach out next time and share more super-powerful ideas with you?”

As you can imagine, the above is short, to the point and actionable. Anyone looking for ideas to increase leads and sales will want to hear from you. For that reason, your next email can share the expected ideas and introduce your services and goods, and because you’ve built trust with a prospect, selling to them will be easy.

Compliment and add value to your prospects.

While selling is hard for many people, one of the easiest ways to build trust and drive leads is being persuasive. Just like any other arts, persuasion is an art itself. To ensure your sales follow-up emails don’t get thrown to the towel and deleted soon as they reach your prospects’ inboxes, compliment them and make them feel you’re adding value in whatever they do. Use your persuasive skills and craft something like this:

Hi {prospect’s name}Settings

I saw on Facebook you’ve been sharing some excellent posts about conversions and optimization. I’m an expert in these fields, and I’ve some super-helpful tips I thought you’d want to know. Would it be useful to share more of these with you anytime I’ve more for my subscribers?”

Seeing that you’re adding value and complementing them, many people will want to keep up checking and reading anything you send them. This way, you can share more about your services, and they’d want to buy to keep their relationships with you.

Continue sharing insights, links to articles or research that your Recipient might find useful. It will help to establish credibility and trust. Consider adding a link to a testimonial, video, case studies or use photos and infographics to make your follow up email more interesting and engaging. Most people want to hear from you and thank you for getting them valuable information without a hassle, which makes selling easy.

Make Replying easy for your Recipients.

Reading your sales follow-up emails is not the only thing you want your recipients to do but reply as well. While many people may write persuading follow-up emails, much fail to make them easy to respond to, and thus, people get turned off.

To ensure that doesn’t happen to you, make replying a quick task for your prospects. Here’s a super example of that:

“Hi {Name}

I see you’re super-busy to reply at the moment. Could you hit me up with your number, and I’d schedule a call in my next email?”

Nonetheless, you can also include choices for prospects to pick as quick replies such as:

  • Please leave me alone.
  • I’m too busy; email meme.
  • I’ll write back to you shortly.

These and more examples make you look professional and respect people’s time. The feedback you get from the choices or numbers people share indicates the number of clients you have in line.

Focus on your prospect’s challenges and interests.

Without wasting your time and prospects, go straight to the point, and leave them to decide to do business with you or not:

Hi {Name},

I sent you a message a few days ago and realized that the last email I sent was focused more on what we do and not enough on your company.

We’d love to jump on a call to learn more about your current tasks and challenges. What would be a good day/time to talk?” 

Sound like you want to cut them off

While most people don’t have time to reply, you promptly start to see feedback once your emails sound like you’re about to walk away from them. Here’s an example:

“Hi {Name}

Because we have lots of customers who regularly reply to our emails and let us know how we can help, we’ve decided to send this last email to those who don’t regularly reply to see if it is good not to be sharing with them what have helped so many people for years. What do you think?”

Follow up with Offers.

People want offers almost every time. Include things like giveaways and more in your emails, and watch leads increase: 

 “Dear {Name} 

 There hasn’t been any activity on your account for the last week. This is a friendly reminder to redeem the free download we gave you. The special offer allows you to download …, 100% free. Click here to redeem your offer.” 

Be Creative.

As much as you’re persuasive, creativity goes handy in ensuring people are persuaded to act. To make sure your follow-up emails are read and replied to often, create engaging short but catchy stories about your services or problems customers face.

Once they feel your story touches them and want help, they will reach you for more information, and that is when you can make a kill in sales and conversions.

Hi {Name}

Working with tech startups, I found out that as a founder, you are likely to experience one of 3 problems: 

1. Difficult to find the right talents 

2. Difficult to accelerate growth 

3. Eventually, sales productivity falls

Are you experiencing one or more of these issues?  

Respond with 1, 2 and/or 3, and I will send you a sales playbook that helps to eliminate those issues.”

Be persistent. 

If your Recipient keeps ignoring your emails, don’t give up. Research shows that it takes 3-4 follow-ups to receive a response. Use humour because it can alter any situation.

“Hey {Name},

 It seems like my message got fallen between the cracks, but the optimist in me refuses to stop until I can reach you. Can we get on a brief call next week for us to see if there might be an intersection?” 

Design and automate your marketing email sequence.

Think through the entire sequence of emails and ensure your sales follow-up emails are automated. Using engagement tools is an excellent aspect to ensure your sales follow-up emails have an effective and scalable sequence. It is easy to personalize your sales follow-up emails in bulk with features that easily trigger your target audiences to act. Here is an example of an email campaign you might design:

Day 1: Intro email with personalized benefits

Day 3: Customized video

Day 5: Email with an offer

Day 8: Reminder with a summary of benefits

Day 10:” Goodbye” message with links to useful resources and a requested permission to contact with 3-4 months


There is no silver bullet to what sales follow-up email template works best for one business and another. The best way is to try different templates and see what works for you. Add a fresh graphic to your email & make your emails more interesting & eye-catching. Here are some free heart SVG files to add some love to your email template.

However, creativity, persuasive, and short sales follow-up emails do better than other templates. Try these and more to increase your leads, sales, or any purpose interests.

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