9 Use Cases for Inbound Lead Enrichment

So, you were looking for ways to streamline your sales and generate better revenues through inbound/outbound marketing. You have come to the right place. Today we will discuss how to increase lead conversion rate by using a process called “Lead Enrichment”. What is Lead Enrichment Lead enrichment is the process to acquire and improve on Read More →

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The 7 Perfect Goo.gl Shortener Alternatives

google-url-shortener-alternatives

Are you solely relying on goog.gl, Google’s URL shortener, then I am sure you are rushing to look for a perfect alternative.  If you are having a hard time finding a perfect Goo.gl shortener alternative — you are at the right place and just in the nick of time. After all, it has been less Read More →

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8 Killer Sales Pitch Examples To Generate B2B Leads [Updated in 2019]

Presenting your sales pitch and generating new sales is not a walk in the park. In fact, it’s quite the opposite: totally nerve-wracking. This leads to salespeople searching for “sales pitch examples” on the internet. How else did you come here if not to seek out some awesome sales pitch examples?  And I am sure, many Read More →

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How to start B2B Email marketing (A complete Beginners Guide)

With the advent of alternatives such as social media marketing, PPC and banner advertising, many of us would think that Email Marketing has become obsolete. This is far from the truth as there are 3.7 billion people using email in 2018 (Statista) and this number is poised to grow to 4.3 billion people by 2022 Read More →

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Major Responsibilities & Roles in a Sales Department

build a team

Every organization has a sales team – there are no two ways about it. Wait, I think I overlooked the startups, where the founders often perform the sales tasks themselves. So, let’s say, every organization has sales roles and responsibilities. But, let’s say, you have grown your startup into a medium-sized business enterprise – now is Read More →

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How To Use LinkedIn Premium To Generate Leads

linkedin

Okay, let’s face it: when you see the pricey LinkedIn Premium plan, you often wonder, “How to use LinkedIn Premium to generate leads?” Because you are not going to spend your dollars every month on something that doesn’t serve your purpose. Right? Let me make it very clear: LinkedIn Premium may seem pricey in the Read More →

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Customer Retention vs. Acquisition: What Should Be Your Main Focus?

There’s plenty of business advice on the internet.  From marketing to sales, you can read just about everything, but most of them miss a piece of critical information.  They fail to mention that everything is revolved around customers.  Because whatever you do, you do it for the customers.  I am sure we all can agree Read More →

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How Can You Easily Connect With C-level Executives

Apple Board Meeting

Why do most of the salespeople aim to connect with C-level executives over other mid-ranked executives? And the reason is quite simple: C-level executives are responsible for strategic planning, employee empowerment as well as the ongoing motivation of the employees. They have the ultimate power with any decision-making process. The traditional four such officers are chief executive officer Read More →

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5 Tips for Improving Your Lead Generation Funnel

Lead generation funnel

Lead generation is one of the most important aspects of any business. If you aren’t generating leads, you’re not growing your customer base. But just as important as generating leads is turning them into sales. According to Marketo, 96% of visitors to your website aren’t ready to become customers yet. The process of capturing leads, Read More →

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12 Most Important Email Marketing Stats Every Marketer Should Know About

Email Marketing Stats

Email Marketing is nothing short of a war.  Is this an exaggeration? NO!  Before you think that I have lost my mind and begin to exit this blog, hear me out… I hope you know that your prospects are probably getting hundreds of other emails similar to the one you just sent.  Thus, while there Read More →

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