Why are C-level executives are connected the most by the salespeople as compared to other mid-ranked executives? The reason is because of the important tasks handled by them which are – strategic planning, employee empowerment and motivating the employees! The decision making power is in the hands of the C-level executives!
The traditional four such officers are chief executive officer (CEO), chief operations officer (COO), chief technology officer (CTO) and chief financial officer (CFO).
So, if you want to save your time and efforts, you must try connecting with C-level executives!
But it’s not that easy connecting with people holding great portfolios. There must be some strategy to connect with them
But fret not, in this article, we have rounded up some tested ways that will help you connect with C-level executives.
Tips To Connect With C-level Executives
Visit Networking Events
It’s a myth that traditional networking has died. Just give it a shot again!
In fact, according to one survey, around 9 in 10 people say small meetings are their favourite communication method.
One reason being, you can actually get a lot more work down by visiting some of the most prominent networking events as compared to sending out cold emails from behind your computer screen.
Also, I would like to have you know that in this current where social media and online networking is so ubiquitous, one-to-one networking is even becoming more relevant. Because it is a lot less congested and is only leveraged by people who are serious about the deal you are presenting.
Network Extensively On LinkedIn
You would say that I am changing goalposts again and again.
But I never said anything about not networking online — it’s just a lot more competitive than traditional networking events.
LinkedIn is the best place for networking and connecting with people. So, if LinkedIn should be the first option of connecting with the C-Level executives!
You just have to follow through a couple of things, such as:
Keep on posting the advisories which will eventually help your target audience
Join groups in your vertical
Share your informative blog posts on Linkedin and LinkedIn Groups
If this process doesn’t get the attention of the C-level executives than you directly extract the email address from linkedin and then connect with them.
Some of the C-level executives have added their email addresses in their profiles. And the best part is that you can view their contact info without even being a part of their network.
Visit their profile and click on the ‘contact info’ option just like below:
Click on it and you will have access to plenty of information.
If you are lucky enough, you might just find their email address through this method.
Build a C-level executives’ list with the help of Automated Software Tools
Using automated software tools, make a proper list of C-level executives having their contact details. While all your business rivals are trying to strike business deals by sending bulk marketing messages, be different and engage with your prospective business customers through targeted marketing with C-Suite decision-makers.
This is the reason why regular approaches sometimes don’t work out! If you want to stay ahead of your competition, you have to turn to more advanced methods and software tools.
Here are some of the automated platforms for you to consider while building a list of C-level executives:
Google is your end solution for just about everything — literally everything.
Why do you think that a simple search on Google might not find the contact details of a C-level executive?
And if you conflate Google with Automated software tools, it can do wonders for you.
But before that, you can also try your hand at guesswork.
Using the right guess tricks on Google search, people have found the contact details of many such people.
But we are going to do it a bit differently, with a more specific, narrowed-down approach.
We suggest you try out these patterns:
[Prospect’s name] + contact number (or) other contact details.
If this doesn’t work out, try out these patterns:
Site:companywebsite.com + [name] + contact
Site:companywebsite.com + [name] + other contact info.
However, if all these patterns fail, we have a more granular approach for you to try out.
But for this approach, you have to extract some other details regarding your prospects
Try searching using personal modifiers, such as:
[name] + “hometown”
[name] + “company they work for”
If nothing works out, try the mix-and-match methods and then see the results. If this works out, good for you.
Now, while all this guesswork is somewhat useful, it’s still not a very dependable method. Most of the C-level executives won’t share their personal details on any social media platform or on any website!
So, you have to actually step one mile ahead and try to extract their email address by using some prominent lead generation and email finding tools.
Just integrate these tools with Google and you can extract the contact details of any person you want. The whole process will ease out and can be done at just one click!
AeroLeads is, without a doubt, one of the most popular email findings and lead generation software tools on the internet today. But don’t let us dictate you, you can read through the reviews online to see what I am talking about.
Moreover, along with their regular services, AeroLeads also offer some great additional services:
With AeroLeads, you can search your prospects’ contact information in bulk from platforms like Google, LinkedIn, Crunchbase, AngelList and more.
This lead generation software tool also offers a free email verifier which helps you diminish your email bounce rate.
Integrates with multiple CRM software tools like Zapier, Salesforce, and so forth.
Apart from this, one of the other things that make AeroLeads a favourite among marketers is its tendency to find all the details in real-time. This negates things like redundancy and irrelevancy of data.
Summing it all up
Executives who hold C-level positions are typically considered the most powerful as well as influential members of an organization. Thus, following the above steps, you can easily extract the contact details of C-Level executives. These C-level executives play an important role in an organization and therefore their details are very important. One must develop good relations with them and grow their networking.
Navaneetha, popularly known as “nav”, loves to read, play badminton, play the keyboard and sing but when she’s not doing any of those, she loves to write. What started as a high school hobby to write is now her ongoing passion. At AeroLeads, she manages Inbound Marketing and Social Media Marketing.
Navaneetha, popularly known as "nav", loves to read, play badminton, play the keyboard and sing but when she's not doing any of those, she loves to write. What started as a high school hobby to write is now her ongoing passion. At AeroLeads, she manages Inbound Marketing and Social Media Marketing.