Sales Tools That Will Help You To Grow Your Business in 2020

Sales tools are unique and a technocratic way of growing your company exponentially. Therefore, spending time, resource and energy on sales and marketing never really go to waste and this is where sales tool for startups come into play. 

Unfortunately, many sales professionals focus on the wrong aspects of the whole sales process. For example, some of them are mostly concerned about managing their sales funnel rather than concentrating on closing deals. 

Luckily, the internet is inundated with a myriad of automated sales tools for startups that can manage the whole sales process for you. Using these sales tools, there is no chance that you miss out on something extremely vital.

Top 10 Automated Sales Tools To Use In 2020

1. AeroLeads

Find B2B data, emails and phone number with AeroLeads

Aerolead semail finder sales toolsAeroLeads is included in almost every “best sales tools” list on the internet, and for all the right reasons. One of the most important factors that can be accounted for its success is its ability to curate information in real-time. This enables the tool to keep provide relevantly, as well as reliable information. On the other hand, information stored in databases stands the chance of getting stale.

Most prominent features of AeroLeads:

  • AeroLeads has a chrome extension of its own that allows its users to capture contact information in real-time.
  • Curates reliable information in real-time.
  • Extracts prospects’ information from platforms like Google, LinkedIn, Crunchbase, AngelList and more.

Pricing – AeroLeads offers a free trial option which can help you get the hang of the tool before opting paid packages. The paid packages start at $ 49 per month and go up to $499 per month.

aeroleads email finder pricing

They also offer a customizable package that can be personalized as per the preference of an individual or a business organization.

2. Klenty

klenty sales tool

“A powerful tool to send personalized emails and automated follow-ups at scale”

For all sales teams looking to engage with prospects by sending cold emails and follow-ups at scale, Klenty is where their search ends.

Klenty is a sales engagement platform that is perfect for growing sales teams to automate the process of sending sales email campaigns. They can automate all the repetitive activities like sending cold emails, follow-ups, tracking engagement metrics, etc – so that you can focus more on activities like building relationships and closing deals.

It also can make calls and set up tasks making it suitable for sales teams looking to engage with leads using an omnichannel approach in their sales cadences.

They also have native integrations with popular CRMs like Pipedrive, Salesforce, Zoho, Hubspot, and Freshsales that will help your teams automate the entire sales workflow and save your team hours every week.

Powerful features include:

  • Advanced email automation features like forwarding email detection, A/B test, Mail Merge
  • Perfect to manage your prospects. It has duplicate detection, creating custom fields and auto-import from CSV and google sheets
  • Integrates with email service providers like Gmail, Outlook, and more
  • Native integrations with CRM include bi-directional sync, Triggers  and actions to create automated workflows
  • Cadence & Team Reports, Live Feed and Agency Dashboard


Klenty’s basic plan starts from $30/user/month that includes most of the native CRM integration and email automation functionalities. If you are looking to create fully automated workflows with your CRM then their $60/user/month plan will fit you. But if you’re a large organization with multiple seats, then the $100/user/month is ideal. Klenty allows you to send emails to unlimited contacts in all of their plans.

3. FindThatLead

FindThatLead sales toolsReach more customers and close more deals using a suite of tools.

Reaching out to customers can be done manually, especially, if you don’t have many people to reach out to. That said, you are still better off using an automated sales tool like FindThatLead considering that it is always a good thing to increase your outreach. 

This tool helps in many ways, including: 

  • Getting in touch with your customers directly using verified email addresses by FindThatLead. 
  • Find email addresses of your potential customers using URLs of their social media profiles. 
  • Verify email addresses individually or in bulk. 
  • Build targeted email campaigns that include analytics to boost your business growth. 
  • Discover new segments based on attributes like location, position title and more.

Pricing – Although FindThatLead offers a free package as well, the paid packages start from $29/month and go up to $399/month. 


Since the tool offers a free package, there is no reason why you cannot give it a try at least. Even if you’ve never used any sales tool in the past, this could be the push that you need to take full advantage in the future.

4. ZoomInfo

ZoomInfo claims that it’s their business to grow yours.

ZoomInfo Sales Tool

And given their massive experience, ZoomInfo sales tool lives up to the claim. Poised as one of the best-automated tools for sales and marketing in the industry, ZoomInfo is a fitting mention in this list.

Have a look at some of its many features:

  • Provides powerful insights about the prospects and potential customers. 
  • Allows users to enhance their database.
  • Users can search for their leads based on industry, location, company size, company revenue, and more.
  • Organize and manage your database to keep up-to-date. 

Pricing – ZoomInfo doesn’t offer fixed packages. You have to get in touch with them to get custom packages and pricing details. However, they do offer a free trial.


Related – Top 5 ZoomInfo Alternatives

5. InsideView Sales

The InsideView is a targeting, marketing, and sales intelligence platform.

InsideView Sales tools

With the help of InsideView sales tool, you can equip yourself with a tool that will help you reach out to all your prospects and reach all of your goals. 

This tool provides several features that can help you meet your sales goals, such as:

  • Industry-Leading intelligence data – offers the most current and accurate data of the companies and the prospects. 
  • The tool provides real-time insights into the relevant topics regarding the industry. 
  • Builds a private network so that the user can connect to the colleagues and prospects.
  • Procures company and contact information from editorial sources like Reuters and NetProspex, and social media from LinkedIn, Twitter, Facebook.
  • Creates targeted lists to reach the right prospects at the right time.

Pricing – SalesView offers a freemium package. The paid packages start from $99/month, called “Pro Package” for individuals. Apart from this, they have an “Enterprise package” for a whole team of professionals.


It is easy to use and contains all the information needed for marketing research, sales prospects, and intelligence needed for meetings with prospective clients. This sales tool works coherently with SalesForce and allows you to import data directly into Salesforce.

6. DataFox

Find and prioritize target accounts to grow the pipeline

One of the most popular features of the DataFox is its ability to upgrade the CRM with intelligent company data. This way you can stay up-to-date with the happening in the industry and can update it at the same time.

Let’s examine some of its most prominent features:

  • DataFox provides AI-sourced, human-audited company data, which you can update in your CRM at the same time.
  • Push intelligent account data into your leads, contacts, and accounts.
  • Helps the users identify and prioritize their prospects.

Pricing – To get to know about their pricing details, you would have to contact their sales team directly, either by placing a phone call or by filling their form.


7. RingCentral

The leading all-in-one phone, team messaging, and video conferencing solution.

RingCentral Sales tools

It is quite resilient, ascendable, can be easily personalized and can be used according to the needs of any B2B organization. It is a cloud business solution.

Let’s peep into some of its great features: –

  • RingCentral offers seamless integration with various other platforms including SalesForce.
  • It merges cold calling with other attributes of sales management.
  • It helps its users increase call efficiency, drive organisational collaboration and enhance customer interaction.

RingCentral sales tool can also be integrated with Box, Desk.Com, Dropbox, Google, Microsoft, Oracle Sales Cloud, ServiceNow, and Zendesk.

Pricing – Their packages of this sales tool start from $19.99/month, called “Essentials” and can be used by up to 10 users and go up to $49.99/month, and can be used by unlimited users.


This sales tool also offers features of making or receiving calls through RingCentral, directly from your account within SalesForce.

8. Picreel

Increase conversions, sales, and leads with Picreel popups
Picreel is an exit-intent popup tool that lets you target engaged visitors with personalized offers to increase the chances of conversions and sales. The popup tool has a huge library of 100+ templates and any user without any coding knowledge can get started in minutes. The best part about Picreel is that lets you set targeting rules and trigger options easily to provide a delightful user experience to the shoppers.

Picreel also supports seamless integration with 700+ popular sales and marketing/CRM tools like Mailchimp, Hubspot, Pipedrive, Slack, Salesforce, etc. The captured leads and feedback from website visitors are automatically transferred to your integrated accounts in real-time.

Some of the best features of Picreel are:

  • AI-powered popups that use smart exit-intent technology to display popups without annoying customers.
  • Provides valuable insights and analytics about popup campaigns to A/B test popups.
  • Reduce cart abandonment to increase sales using Picreel’s exit popups.

Pricing – Picreel offers a 30-day free trial and their pricing plan starts from $14/month. They also offer a guarantee of higher sales & conversions on all of their plans.

9. SalesSeek

Manage your Sales, Marketing, and Business Workflows

SalesSeek Sales Tool

SalesSeek perfectly merges sales and marketing into a single solution that offers features like pipeline management, email marketing, automation, web analytics and more.

Have a look at some of its many features:

  • It offers web analytics with real-time alerts so that the user can take prompt action.
  • Also assists in lead generation and tracking, email marketing and automation.
  • Optimizes business deals & sales funnel management.

Pricing – Apart from the “Basic Package” as well as the “Professional package”, this sales tool offers a customizable package called “Enterprise package”.


10. Pipedrive

A sales CRM built for minimum input and maximum output.

PipeDrive sales tool

Whether it’s a small-sized or medium-sized team, this sales tool will satisfy all your needs. Quite easy to use and effective sales pipeline management makes the most popular sales tool in the market.

Some of its most prominent features:

  • Allows you to have an insightful overview of your sales process.
  • Organizes your business leads.
  • It provides you with unique features such as contact management and sales forecasting. Helps you to maintain customer database safely and tracks all the records.

This sales tool is great at forecasting agreements. It also has integrations with other software such as Google Apps, MailChimp, and Zapier, allow for a seamless deal process.

Pricing – You can buy the monthly package as well as the annual package but the catch is that the company offers 17% discount on an annual package. Thus, a sales tool with such exclusive features at such a low cost is a win-win situation.

Pricing pipedrive

11. LinkedIn Sales Navigator

Get closer to the right people using LinkedIn Sales Navigator.

LinkedIn Sales Navigator Tools

You might be interested in knowing that LinkedIn has more than 450 million registered users. With such massive potential, no wonder LinkedIn Sales Navigator is one of the best google tools in the industry.

This tool offers many features, including:

  • LinkedIn Sales Navigator optimizes your sales and marketing campaigns.
  • Sends personalized lead recommendations to its users.
  • Offers access to advanced search options.
  • Users have access to analytics so that they can track their social selling results.

Is it not enough to convince you? Then have a look at these statistics:


Pricing – They offer three packages in total. While the prices of the first two are given, the third package is a customizable package that can be tailored according to the user’s needs.


Since this sales tool comes with a free trial, giving it a try is a must.

“In our view, LinkedIn Sales Navigator is an essential too for B2B sales and marketing professionals, offering key insights into potential customers and competitors,” said Donald Chan, founder of IMPACT! and MarTech Wise

12. Everstring

Provides Firmographics, Technographics, Personalized Signals, Purchase Intent and Contacts


Everstring provides you with the hidden details of those companies with which you want to deal with!  

Apart from viewing the company details, the users also have access to technographic and other insights.

Pricing – The everstone sales tool has not mentioned price details on its website. However, pricing for software similar to EverString ranges from $9 to $30 per month for the basic platforms, while more premium ranges from $100 to $300 per month.


The leading sales software for field sales reps and managers.


SPOTIO is an end-to-end solution that centralizes field sales team activity and empowers reps and managers to boost productivity, close more deals, and increase revenue.

The platform provides a long list of powerful features, including:

  • Lead Machine allows reps to use 50+ data points to quickly find hundreds of qualified sales prospects in their territory
  • SPOTIO’s enables managers to define sales territories based on geographical areas, types of customers, purchase history, sales stage, and more.
  • Plan sales routes based on several scheduling criteria such as “By distance”, “By schedule”, “Meeting Length” and more. The result is less time in transit, and more time selling.
  • Powerful sales activity reporting at the rep, team, and organizational levels.
  • Integrates with hundreds of CRMs; acting as the mobile arm for reps in the field.
  • Provides a multi-channel view – visits, emails, calls, texts, etc – of what sales activities are happening out in the field.

Pricing – Their pricing plans start at $39/month per user. There are also options to customize your plan with feature add-ons.

14. Limecall

Limecall is a callback software that provides personal one-on-one conversations with your prospects that you can turn into qualified leads.
Its employees are available 24/7 to answer any questions from the visitors to your site to maintain their attention and to get the answers as soon as possible.
This tool also has a widget that offers free calls to the visitors within 30 seconds of the question, and if they wish, they can schedule the call for some other time that suits them.
The Starter Plan is free, and then the prices begin to range from $35/mo depending on the number of calls and the engaged call operators.

Prospecting Tools

LinkedIn Sales Navigator

LinkedIn Sales Navigator enables the proprietor to see who has visited your profile and allows you to save your new leads in your company’s CRM.



AeroLeads (yes, yes, that would be us!) find prospects from various social networking sites as well as offer search feature so you can explore their data. Once you build your prospecting list, you can transfer to Salesforce, Zoho CRM, HubSpot, Pipedrive and other sales tools and CRM as it offers one-click transfer option.


Datanyze gives you all the equipment you need such as visitor analytics tools so that you can take a look at which companies/users are browsing through your website and you can get in touch with them later. powered by Salesforce is a data source which you can use to build your prospecting list or complete missing information. They have a massive database which contains information for a million of listings and pricing depends on $1 per lead with a yearly contract.


This is a google browser extension that lets you find out email addresses from a website or a LinkedIn profile. All you have to do is install the extension and go to Gmail and you will see a widget on the right-hand side which shows various information about the person to whom you are sending an email.


Sidekick by HubSpot works like Rapportive and can be used with Salesforce and Hubspot in cohesion to create a personalized array of templates, track emails, etc. and sync in with your CRM.

Lead Generation Tools


To install sumo, you would have to install the Sumo plugin that is on their site and paste a few lines of HTML on your site. In sumo, there is an app known as ListBuilder which can be used by the user to help build their lists.

sumo 1


Qualzz is a lead generation tool which helps in increasing website conversion rates by using Exit-intent popups. It’s easy to use drag & drop editor provides complete flexibility in crafting a perfect popup design. We can create various website popups like LightBox popups, Fullscreen popups, Video Popups, Notification bars and Sidebar popups using Qualzz.

Using different opt-in forms we can collect email subscribers, Increase product sales by upselling and cross selling the products, Notify website visitors about the latest product updates & features, Collect feedback from customers to improve the satisfaction.

It’s advanced targeting options and detailed statistics help in analyzing the visitors behaviour on the website and assist in increasing the conversion rates.

Opt-In Architect

Opt-In Architect provides you with a lot of premium pop-up and for features which includes exit-intent actions, conversion tracking, etc.


Optin Monster

Opt-In Monster makes it easy to design opt-in forms and to target those pages that you would like to target. It is also targeted user-actions like exit intent and displays them. Along with this, it works with A/B testing and analytics conversion.



Limecall is a callback software that provides personal one-on-one conversations with your prospects that you can turn into qualified leads.

Its employees are available 24/7 to answer any questions from the visitors to your site to maintain their attention and to get the answers as soon as possible.

This tool also has a widget that offers free calls to the visitors within 30 seconds of the question, and if they wish, they can schedule the call for some other time that suits them.


The Starter Plan is free, and then the prices begin to range from $35/mo depending on the number of calls and the engaged call operators.

Exit Monitor

No one would like anyone to exit their site without seeing their full potential and exit monitor does this job for them. When a user is going to exit the page, exit monitor gets to know this by tracking their mouse movements and offers them customized pop-ups that might incentivize them to stay on the page.


Bonus Exchange

This tool offers you a clear cut way of targeting your customers as and when they visit your site as it segments your traffic differently. It assigns the traffic on your site to different segments based on their on-site behaviour and provides them with different offers and deals.



Drip makes it extremely easy to capture email addresses and send out highly targeted emails which makes it a wonderful market automation tool. They have a lot of inbuilt stuff that could save a lot of your time such as a 5-day email course.


 Lead Capture


Leadpages helps you capture leads in the simplest of ways. It is one of the most prominent and most used tools in the industry.

leadpages 1

Lead Form

This is a tool that has been designed to help you to design and create lead generation forms. These forms are fully optimized, pain-free and much easier to make use of.



Turnstile works well for those companies that have integrated a video in their marketing. It can utilize the video to help you capture leads easily.



Unbounce provides you with a convenient, straightforward and no-nonsense way of creating fully optimized lead pages. These will help you capture your audience in the blink of an eye.



There are around 5-6 really good survey software available on the web but SurveyMonkey is the oldest and most popular one so I am listing it here. You can check the rest too and see whose feature and pricing suits you.

Surveymonkey Aeroleads

Scroll Triggered Pop Up

These sort of pop-ups are selective in nature and only pop up to people who are likely to engage and have a chance of being converted. They need to be targeted to those who are already engaged and know about your company.


Lead Gibbon

In just one click you can find someone else profile as the run lead does the searching directly from your browser. It also allows you to capture and export the leads to the sheets.

Intercom Acquire

Intercom offers various custom acquisition features and tools to get leads from site chat.



One of the greatest challenges that business owners meet is decreasing the number of those who leave their websites unconverted and turning them into leads. Albacross is exactly the tool for this purpose. The service makes it extremely easy to automatically generate leads from the company’s sites and provides its users with the detailed overview of each company which includes its size, location, industry, revenue, and contact details.

sales tools


Toofr is a fast, accurate yet inexpensive tool that helps you procure the right email address needed. It will help you that will help you generate your leads.


Profile Hopper

ProfileHopper hops between your profiles automatically and helps you to find new leads, new email addresses, etc.


Intercom Acquire

This is a new lead management tool that helps you to deal with your customer. This is in response to the way they have reacted on your website. This is a wonderful way to engage with leads and more importantly, convert them.


Lead Forensics

For those ‘lost’ customers, this tool can supposedly bring them back to life. They use the IP addresses to let you know who is viewing your page and helps you follow up with those parties.

lead forensics


Initially, this was seen as only a customer research tool. However,  off late, it has been known to be extremely effective in converting and retaining the leads generated by the tool.

Email Marketing Automation


ConvertKit is a marriage between Mailchimp’s easy to use interface and InfusionSoft’s powerful automation software’s. It organizes the email through the form of tags or segments and sends out relevant offers, products and content to the right people.

Active Campaign

Active Campaign comes equipped with all sort of email marketing and CRM tools that help you customize your methods to achieve the highest conversion rates.


Mailchimp includes comprehensive analytics and offers you a whole range of tools accompanied by a simplistic design and user interface that allows anyone and everyone to make the most of the software.


This tools help you with email automation phone dialer and prospecting with touchpoint campaigns.


This is another data miner which provided benefits of being able to incorporate professional social networking information into emails.


This is one of those apps that can be said to have everything in one ranging to generating your leads to building your lead list through emails and even customizing a personalized outreach for you.

AnyMail Finder

This is a tool that will find a list of email addresses from the list of names and companies that you have prepared in a spreadsheet.

Sales CRM

This is a CRM powerhouse and is equipped with a lot of software and it is worthwhile to take a closer look into. Their main services are their workflow management system and their touch-point tracking.


This is a cloud-based CRM platform which offers several CRM based solutions varying from lead generation to workflow management to a whole lot more. They have not only helped a lot of big businesses but also help a lot of smaller ones too.


We use Pipedrive at AeroLeads as it is perfect for teams with size < 10. It is simple and provides a lot of features like making emails as deal and easy integration with other marketing tools.

Zoho CRM

We are experimenting with Zoho CRM for our sales team as we are finding salesforce to be too “feature-rich” and not suitable for small teams. Zoho CRM also has a sales automation feature like sending emails, email tracking etc which makes it a really good choice for mid-size businesses, not to mention their design is slick.

Pipeline Deals

Pipeline Deals is another software like Pipedrive. I haven’t used it but it has got really good ratings on other software site and if you look at their features, it looks to be at par with Pipedrive.

Streak (Gmail)

We have used this On and Off at AeroLeads. Streak CRM is a free Gmail add-on and can convert your Gmail box to powerful sales software. It is ideal for one man and a small team. is from Salesforce and Zoho together and they do something that might seem unusual as compared to many other CRM software’s. They work based on phone call prospecting and would be a wonderful addition to your business if it deals with phone calls.


Another one of the big players in the market that has a huge array of tools at their beck and call to help your businesses prosper and do the best that it can do. They have an abundance of tools that range from sales generation to anything that would dominate your company’s CRM.


The best thing about Insightly is that it has a lot of good and potential integration such as AeroLeads which you can check out at Along with that, they offer a simple yet powerful set of tools which can be very useful in helping your business grow.

Hubspot CRM

Hubspot has an integrated network with Gmail and Outlook which provide a series of valuable insights like templates, email opens, etc. which could serve to dish out tremendous amounts of data.


InfusionSoft offers many ends to end sales options from setting up a sales campaign to tracking it to converting it to the integration with payment gateway.

Analytics Tools


This provider includes all type of user-data, the segmentation of visitors and its testing functionality. You could test any page on your website with a few clicks of the button.

Optimizely Aeroleads sales tools

Visual Web Optimizer

Visual Web Optimizer is a drag and drop interface that allows you to access different parts of your site on your screen. It is a super simple too and it extremely straightforward. It can be used to optimize your opt-in form placement.

exit-monitor sales tools

Crazy Egg

Crazy Egg gives you access to crucial information with regards to what, how and where your users have spent time on your website through various views in the form of ‘a heat-map, a scroll-map and confetti views’.

Bonus Tools

After the publishing of this post, many similar software owners have mailed me or replied in comments so I will add those tools here.


SalesHandy tracks your email, offers auto followup, email scheduling and various features which can help your sales team to do outreach and drip campaigns.

Kindo Email Finder

Kendo will help you find and verify business and personal email addresses, so you can connect with the right people for your business. Kendo features include free LinkedIn email finder chrome extension, bulk email search, search emails from specific companies, email verification and enrichment (reverse email lookup) (e.g. name, role, company).

About Vedh Jagadish

Digital Marketer keen on helping companies and brands establish & grow through social media. Helps empower startups and entrepreneurs through effective inbound marketing, email marketing and social media strategies.

One Thought on “Sales Tools That Will Help You To Grow Your Business in 2020

  1. Pingback: The 5 Best Practices To Better Your Sales Engagement

Leave a Reply

Your email address will not be published. Required fields are marked *

Post Navigation