Cold Calling Tips And Strategies

What is cold calling Have you ever called someone whom you don’t even know? Well, that’s the concept of Cold Calling. Dialling a list of contact numbers and then pitching your product/services. It’s one of the oldest and the most common strategy of marketing but difficult too! Widely used in the telecommunication sector, cold calling Read More →


How to use LinkedIn Sales Navigator for Lead Generation

LinkedIn is the professional community that has created its own benchmark for usability in the corporate world. Marketing professionals like us, have to work a lot on lead generation activities to keep the company going forward. All this has to go on for the company to be profitable and successful. Many tools in the market Read More →


How can an email signature improve your personal brand

How can an email signature improve your personal brand Personal branding has gained huge popularity over the last few years. Even if not looking for a new job, people strive to achieve the most recognition they can online. LinkedIn has become the best business platform mainly because it allows showing one’s skills and accomplishments, as Read More →


How to Engage Your Ideal Audience From Twitter?

Engaging your audience is a must to kickstart your lead generation. And Twitter engagement is one of the best ways to generate leads and retain your existing customers. This is the 21st century is the era of digitalization. With huge technological advances, our lives have been taken over by social media. According to a study, Read More →


Difference Between Up Selling And Cross Selling & How They Benefit Your Business

‘Strategy without tactics is the slowest route to victory’, was said by Sun Tzu, many centuries ago. In this age, this adage still holds true. In businesses, you cannot succeed without proper strategy, tactics and the benefits that come along with them. With the rise of modern tools like CRM, the B2B selling landscape will Read More →


PPC Advertising Ultimate Guide for Startups

Start-ups are constantly looking for ways to diversify and protect their business in the long run. We don’t need to tell you how Search engine optimization and effective content marketing are everybody’s tool to attract traffic. This article digs deeper by paying heed to PPC advertising management and tips for enhancing advertising traffic and start-up Read More →


5 Growth Hacking Strategies for Your Product

Back in the 90s, whenever a new product was launched in the market; the prime source for user acquisition was to invest heavily in advertisements. The media for ad placement could be billboard, magazine, digest, newspaper, tv ads, etc.  Communication between advertisers and people was scarce, and often difficult, because of the lack of communication Read More →


7 Tips and Technique for Facebook Lead Generation

Facebook used professionally for lead generation

As per the 2017 State of Inbound Report, Facebook was given priority over LinkedIn by salespeople to reach more prospects. More than 74% of respondents use Facebook professionally to generate more leads. However, a high success rate is a result of the right mix of Facebook lead generation strategies that you must use. We have Read More →


Hiring A New Talent To Your Business

hire right talent

Picture this: you want to sail to Calais in Northern France from Dover in the south of England. You don’t know how to sail a boat. So would you do next? Would you trust just any passer-by to sail your boat safely across to France? Can you trust an inexperienced guy with your life in Read More →


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