14 LinkedIn Hacks for Pro-level Business Networking

  LinkedIn –the professional social network. LinkedIn is a social media platform that has been specially designed for professional and business networking. 40% of LinkedIn users log in daily. LinkedIn has at-least 600 million of which around 25% are in the United States alone. Professionals use LinkedIn to increase their visibility to recruiters, to share Read More →

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How to Design Emails That Drive Conversions

An average person receives close to 126 emails in a day. In a cluttered inbox, filled with various kinds of emails, why would someone choose to read your email? This is the first question that every email marketer ought to ask themselves before sending in the emails.   Before imagining the campaign for the email Read More →

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8 Common Entrepreneurship Risks & Challenges in 2019

Despite all the glitz and glamour attached to the word “Entrepreneurship”, it is somewhat synonymous with risks. And people are barely starting out more often than not talk about common entrepreneurship risks.  According to a study by Statistic Brain, Startup Business Failure Rate by Industry, over 50% of all businesses fail after five years in the Read More →

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6 Biggest Challenges Faced By New Startups

Startups are everywhere these days. With a new trend of virtual offices and technology proliferation, even fresh graduates are not shying away from entrepreneurship anymore.  That said, launching your own startup is no walk in the park — it requires taking a giant leap of faith.  Alas, the statistics are not too favorable for the Read More →

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5 Advanced Analytics Tools To Measure Your Marketing Efforts

You are shelling out a hefty budget for your sales and marketing campaigns. And not just this, you are probably spending a big chunk of your day in blogging, connecting with new people, and attending B2B events.  You are putting in so many efforts, but for what purpose?  To scale up your startup and to Read More →

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6 Things That Top Performing Sales Representatives Do Differently

Cold calling, cold emailing, sales pitches — every sales professional does the same thing.  These are the first things they learn during their sales training, and at sales events. These practices are common globally, the only difference lies in basic semantics.  However, if sales trade is so prim and proper, then why do different sales Read More →

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Why Audience Research Is Crucial To B2B Business

There is a lot of talk about the importance of keyword research in digital marketing.  And that’s okay…keywords are important indeed.  But there is another research that is even far more important: Audience Research.  Come to think of it: if you don’t know your audience, how will you even start with the keyword research?  Even Read More →

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20 Mind Numbing Facts About Sales You Should Know

Sales is all about numbers – hitting the numbers or missing them. Yet, sales is an amazing and a fun field to be in, with tremendous opportunities for growth and advancement. And yes, there’s some money to be made as well. But making sales and closing deals is no walk in the park. For one, you Read More →

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9 Use Cases for Inbound Lead Enrichment

So, you were looking for ways to streamline your sales and generate better revenues through inbound/outbound marketing. You have come to the right place. Today we will discuss how to increase lead conversion rate by using a process called “Lead Enrichment”. What is Lead Enrichment Lead enrichment is the process to acquire and improve on Read More →

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The 7 Perfect Goo.gl Shortener Alternatives

Are you solely relying on goog.gl, Google’s URL shortener, then I am sure you are rushing to look for a perfect alternative.  If you are having a hard time finding a perfect Goo.gl shortener alternative — you are at the right place and just in the nick of time. After all, it has been less Read More →

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