Your company’s database represents the core of your marketing division. Having accurate actionable data is the most important thing or your marketing team. Without it, your marketing team can’t perform, your revenue falters and sooner or later everything crumbles. Having a good quality B2B database is quintessential for your business in this age. This is … Read More →
Getting a return on investment is one of the most obvious and necessary things to run a business. But with so many tools, subscriptions, marketing expenses, it is essential to monitor this. Your database is the heart of your sales and marketing team. So knowing about how much you’re getting on your investment in establishing … Read More →
Having a clear marketing model is critical for any company. Having a defined and rigid marketing model is the key to a huge revenue. Without that everything would be in shambles and nothing certain to help you begin on the path to success. There are many business models to look up to for your business … Read More →
Preparing for the upcoming year? Deciding what tactics to implement and how to improve last year’s strategy? I’m here to help. Many companies are successfully acquiring leads, but they aren’t seeing a return on investment because their leads simply aren’t converting into actual customers. Whether leads are unqualified, falling out of the funnel or aren’t … Read More →
We have finally launched the Search and Add Data feature to AeroLeads using which now you can search for prospects, b2b data, business emails and phone numbers without using platforms like LinkedIn, Crunchbase, AngelList, GitHub etc. The feature is still in beta as we are testing if this is a better approach instead of having … Read More →
First things first, it is important to know what is a lead scoring model and do you even need it? Many companies are looking forward to closing more sales and more profit with better leads. But the fact is, these “many” companies are the majority of the companies aware of the value of good leads. … Read More →
Don’t be fooled by some cherry-picked quotations that say that email marketing is on its way of obscurity. Because it’s not! Email marketing is still thriving, even more than ever and prospects’ email addresses are still akin to bread and butter for a business. And the following statistic clearly supports my point. The number of … Read More →
This article was published in 2016, we updated it with more relevant content in 2018 Content Marketing! Now it is something that is that is enough to not only establish your company as a thought leader in the market but also increases your conversion rate. If the statistics are anything to go by, blogging consistently … Read More →
Working on your sales engagement is crucial, otherwise, you will be left with prospecting and get little to no results in return. HubSpot Research found 72% of companies with less than 50 new opportunities per month didn’t achieve their revenue goals, compared to 15% with 51 to 100 new opportunities and just 4% for companies … Read More →
This article was published in 2016, we updated it with more relevant content in 2018 🙂 Almost every thriving brand is leveraging social media marketing. And the fact that they are thriving means they are doing something right with their social media marketing strategy. How often do you witness a company with millions of social … Read More →
