What Are The Main Objectives & Roles In a Sales Division

Every organization has a sales team – there are no two ways about it. Wait, I think I overlooked the startups, where the founders often perform the sales tasks themselves. So, let’s say, every organization has sales roles and responsibilities. But, let’s say, you have grown your startup into a medium-sized business enterprise – now is Read More →

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How To Use LinkedIn Premium To Generate Leads

Okay, let’s face it: when you see the pricey LinkedIn Premium plan, you often wonder, “How to use LinkedIn Premium to generate leads?” Because you are not going to spend your dollars every month on something that doesn’t serve your purpose. Right? Let me make it very clear: LinkedIn Premium may seem pricey in the Read More →

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Customer Retention vs. Acquisition: What Should Be Your Main Focus?

There’s plenty of business advice on the internet.  From marketing to sales, you can read just about everything, but most of them miss a piece of critical information.  They fail to mention that everything is revolved around customers.  Because whatever you do, you do it for the customers.  I am sure we all can agree Read More →

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How Can You Easily Connect With C-level Executives

Why do most of the salespeople aim to connect with C-level executives over other mid-ranked executives? And the reason is quite simple: C-level executives are responsible for strategic planning, employee empowerment as well as the ongoing motivation of the employees. They have the ultimate power with any decision-making process. The traditional four such officers are chief executive officer Read More →

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5 B2B Marketing Automation Case Studies

Marketing can be tedious, not to say down-right time consuming sometimes.  From churning out regular blog posts to running email campaigns, there’s a lot to do, but the time is limited. And this is where marketing automation comes into the game.  Hold on… Are you, by any chance, skeptical about marketing automation and its long Read More →

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5 Tips for Improving Your Lead Generation Funnel

Lead generation is one of the most important aspects of any business. If you aren’t generating leads, you’re not growing your customer base. But just as important as generating leads is turning them into sales. According to Marketo, 96% of visitors to your website aren’t ready to become customers yet. The process of capturing leads, Read More →

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12 Most Important Email Marketing Stats Every Marketer Should Know About

Email Marketing is nothing short of a war.  Is this an exaggeration? NO!  Before you think that I have lost my mind and begin to exit this blog, hear me out… I hope you know that your prospects are probably getting hundreds of other emails similar to the one you just sent.  Thus, while there Read More →

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How to Engage Your Leads Before Your Marketing Event

Congratulations are in order, it seems. After all, it isn’t every day that one launches their own marketing event. Well, whoop-de-doo! But, hold on: sorry to put a damper on your excitement, but how do you plan to engage your leads before your marketing event? If you think that sending out invites for your upcoming Read More →

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How to Shorten Your B2B Sales Cycle

Generate traffic. Capture Leads. Convert them quickly. This is the main goal, right? Especially the “quickly” part. I know you are keen to shorten your B2B Sales Cycle…but despite your efforts, you can’t seem to stop it from getting dragged on forever. What is the problem?  It’s not like you are so unlucky that you Read More →

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13 Lead Generation Tactics to Get your Money’s Worth [Updated in 2019]

No one wants to lose their money. So imagine leveraging a few lead generation tactics for months end, spending resources and times to perfect them — and in the end finding out that the leads you generated are unqualified. Sorry to say, but you pretty much did this to yourself. What went wrong? Well, for Read More →

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