5 Best Cold Email Marketing Tools With Auto-Follow Feature

Are you sending out an automated cold email with follow-up features to increase your conversion rate? What about cold email marketing and drip email marketing?  I am sure you are trying out every email marketing tactic you can get your hands on. And if you are not, you need to start your follow up emails Read More →

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5 Ways to Build a Competitive Brand on Social Media

You cannot wait for your brand to become bigger than your competitors’. Nobody goes down without a fight in the marketing world, especially not those who’ve already achieved something. If you want to steal your competition’s market share, you need to join the battle. And what better battlefield you have other than social media? You’ll be Read More →

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How To Find Company Information Using These Simple Steps

How well do you know about the company you are about to pitch to? Do you have any information about what they actually require? Do much time do they spend online, their annual turnover, and about their competitors? To find the company information before you go about pitching your product or service is a must in order Read More →

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14 LinkedIn Hacks for Pro-level Business Networking

  LinkedIn –the professional social network. LinkedIn is a social media platform that has been specially designed for professional and business networking. 40% of LinkedIn users log in daily. LinkedIn has at-least 600 million of which around 25% are in the United States alone. Professionals use LinkedIn to increase their visibility to recruiters, to share Read More →

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How to Design Emails That Drive Conversions

An average person receives close to 126 emails in a day. In a cluttered inbox, filled with various kinds of emails, why would someone choose to read your email? This is the first question that every email marketer ought to ask themselves before sending in the emails.   Before imagining the campaign for the email Read More →

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8 Common Entrepreneurship Risks & Challenges in 2019

Despite all the glitz and glamour attached to the word “Entrepreneurship”, it is somewhat synonymous with risks. And people are barely starting out more often than not talk about common entrepreneurship risks.  According to a study by Statistic Brain, Startup Business Failure Rate by Industry, over 50% of all businesses fail after five years in the Read More →

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6 Biggest Challenges Faced By New Startups

Startups are everywhere these days. With a new trend of virtual offices and technology proliferation, even fresh graduates are not shying away from entrepreneurship anymore.  That said, launching your own startup is no walk in the park — it requires taking a giant leap of faith.  Alas, the statistics are not too favorable for the Read More →

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5 Advanced Analytics Tools To Measure Your Marketing Efforts

You are shelling out a hefty budget for your sales and marketing campaigns. And not just this, you are probably spending a big chunk of your day in blogging, connecting with new people, and attending B2B events.  You are putting in so many efforts, but for what purpose?  To scale up your startup and to Read More →

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6 Things That Top Performing Sales Representatives Do Differently

Cold calling, cold emailing, sales pitches — every sales professional does the same thing.  These are the first things they learn during their sales training, and at sales events. These practices are common globally, the only difference lies in basic semantics.  However, if sales trade is so prim and proper, then why do different sales Read More →

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Why Audience Research Is Crucial To B2B Business

There is a lot of talk about the importance of keyword research in digital marketing.  And that’s okay…keywords are important indeed.  But there is another research that is even far more important: Audience Research.  Come to think of it: if you don’t know your audience, how will you even start with the keyword research?  Even Read More →

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