Having a lot of emails in your inbox and not enough resources or people to monitor? Well that’s where email management tools come in. Email management tools help in sorting out your clients queries and responding to important mails. As an engaging company there are bound to be thousands of messages every day or month … Read More →
Email marketing recently celebrated its 40th birthday. Its origins date back to 1978 when Gary Thuerk of Digital Equipment Corporation launched the first mass email which according to his claims brought the company $13 million in sales. However, over a course of time, email marketing garnered an unfavourable reputation of being too spammy, which resulted … Read More →
The phrase – email marketing is one of the best ways to generate new leads – has been said over and over again. This gives way to another most common phrase in the marketing world – “Money is in the list”. And this is 100% true because, despite the rampant use of social media and … Read More →
Your email list is one of the biggest assets you have. In fact, according to a research report, over 59% of B2B marketers say email is their most effective channel for generating leads and revenue. No wonder everyone is vying to increase their email database. However, no matter how big of an asset email is, … Read More →
Don’t be fooled by some cherry-picked quotations that say that email marketing is on its way of obscurity. Because it’s not! Email marketing is still thriving, even more than ever and prospects’ email addresses are still akin to bread and butter for a business. And the following statistic clearly supports my point. The number of … Read More →
The phrase “email marketing” is enough to evoke some drastic emotions because email marketing requires a whole of efforts. And after all the efforts that you put in, wouldn’t you expect your email marketing campaign to reap all the benefits? Moreover, chances are you are probably conflating it with your content marketing as well. This … Read More →
Running an Email marketing campaign is one of the best ways to get some new audience for your business website. According to a report, on average, email marketing has the highest overall ROI in comparison to other marketing techniques. For every $1 spent on email, you get $40 ROI. That makes it around 4,000% of the … Read More →
Despite the growth in social media advertising, email newsletters or e-newsletters are still the most popular and effective way for businesses to generate leads. As Imagine Pub suggests, more than 80% of B2B businesses use email marketing in one way or another in their operations. Even so, prospective clients will not just open any email … Read More →
Email prospecting is one of the most effective ways of reaching your target market. But to be truly effective, you need to start thinking of your potential customers. That means saying goodbye to bad practices (like spam mails), and, instead, welcome strategies that help cultivate relationships. A good business keeps customers coming back, after all. … Read More →
Email marketing is a highly cost effective method when it comes to attracting more customers. This is especially true for restaurants. A lot of people tend to convert and respond to restaurant email marketing than other means. You need to attract as many people to your restaurant as possible to be successful. Email marketing helps … Read More →
