5 Best Cold Email Marketing Tools With Auto-Follow Feature

Are you sending out an automated cold email with follow-up features to increase your conversion rate? What about cold email marketing and drip email marketing? 

I am sure you are trying out every email marketing tactic you can get your hands on. And if you are not, you need to start your follow up emails and cold email marketing strategy soon. 

If you think that drip email marketing or cold email marketing is not worth the hassle, then you have it all wrong. Despite what its detractors say, email marketing is still one of the greatest ways to acquire new customers and retain and reengage existing and past customers. 

And these statistics are salient proof of this fact: 

According to a survey, a whopping 59 percent of participants say marketing emails influence their purchase decisions. 

Also Read: 12 Most Important Email Marketing Stats Every Marketer Should Know About

Another research report reveals that email marketing tools are the main driver when it comes to customer retention and retention for small and medium-sized businesses. In fact, 81 percent of SMBs heavily rely on email marketing tactics to boost their customer acquisition process. 


Having said that, starting off with email marketing is not an easy task unless you have the assistance of credible email marketing tools. 

Luckily enough, we are sharing some of the greatest tools for cold emails that will help to get your job done.  

Top Cold Email Marketing tools To Use in 2020


“A powerful tool to send personalized emails and automated follow-ups at scale”

For all sales teams looking to engage with prospects sending cold emails and follow-ups at scale, Klenty is where their search ends.

Klenty is a sales engagement platform that is perfect for growing sales teams to automate the process of sending sales email campaigns. They can automate all the repetitive activities like sending cold emails, follow-ups, tracking engagement metrics, etc – so that you can focus more on activities like building relationships and closing deals.

It also has the ability to make calls and set up tasks making it suitable for sales teams looking to engage with leads using an omnichannel approach in their sales cadences.

They also have native integrations with popular CRMs like Pipedrive, Salesforce, Zoho, Hubspot, and Freshsales that will help your teams automate the entire sales workflow and save your team hours every week.

Powerful features include:

  • Advanced email automation features like forward email detection, A/B test, Mail Merge
  • Perfect to manage your prospects. It has duplicate detection, creating custom fields and auto-import from CSV and google sheets
  • Integrates with email service providers like Gmail, Outlook, and more
  • Native integrations with CRM’s include bi-directional sync, Trigger and actions to create automated workflows
  • Cadence & Team Reports, Live Feed and Agency Dashboard


Klenty’s basic plan starts from $30/user/month that includes most of the native CRM integration and email automation functionalities. If you are looking to create fully automated workflows with your CRM then their $60/user/month plan will fit you. But if you’re a large organization with multiple seats, then the $100/user/month is ideal. Klenty allows you to send emails to unlimited contacts in all of their plans.


“Empower  your cold email outreach campaign with multi-stage personalized followups”

SalesHandy is an easy to use cold email outreach software. Its high-level personalization helps you to effectively scale your email campaigns— get your emails opened, read and responded. To increase the conversion rate, SalesHandy allows you to send automated follow-up emails up to 10 stages as per your recipient’s behaviour (check the above video to understand the simple process).

Deliverability being one of the most important factors for success in cold emails, SalesHandy enables your emails to get delivered to your recipients’ primary folder. It’s the only tool that supports custom domain tracking, which helps to avoid triggering spam filters. Additionally, you can verify the email addresses before scheduling campaigns to reduce bounce rates.

SalesHandy also randomizes intervals between sent emails to mimic human-like sending behavior, further boosting delivery rates of your cold emails.

Apart from all of this, you can use SalesHandy to track unlimited individual emails lifetime for free using plugins available for Chrome and Outlook. You get detailed analytics of your campaigns from the dashboard to analyze and improve your cold email playbook. SalesHandy provides integration with 2000+ apps via Zapier webhooks.


  • Regular Plan: $9/user/month (billed yearly)
  • Plus Plan: $22/user/month (billed yearly)
  • Enterprise Plan: $49/user/month (billed yearly)


“A simple solution for cold email marketing”

Emails-marketing-tools Mailshake

Are you having trouble streamlining your cold email marketing campaign? Then you don’t have to worry anymore — Mailshake has you covered! 

Mailshake is a great email marketing tool that helps you generate leads, build relationships with your target audience and prospects, and promote your content in quick easy steps. 

It has some great features to offer, such as Omni-channel prospecting, where you can not only launch a cold email marketing campaign but also engage your prospects through medium channels at once. For instance, you can indulge your prospects using social media channels, phone, using a single email marketing dashboard. 

This cold email tool also offers some additional features, such as: 

  • Pre-existing email templates and pre-written messages to engage your audience. 
  • Automated email text suggestions as you type. 
  • Triggered emails and automated follow-up emails that you can schedule keeping your audience in mind. 
  • Allows you to customize email marketing campaign. 

Apart from all the above-mentioned features, Mailshake also allows you to keep track of your cold or drip emails. For instance, you will know exactly when your email was opened by the prospect and whether the recipient has opened the links includes in the email or not.  

All in all, this tool is great if you want to kickstart your cold email marketing and get great results.


Mailshake offers a 30-day money back guarantee. If you are not 100% satisfied with their product, you can get a full refund after a month. The basic package is priced at USD 29 and the prices range up to USD 99. 


“Send automated follow-up emails directly from your inbox.”


Woodpecker is again a great tool if you want to give your cold email marketing and follow-up email strategy a boost. The tool is completely automated with amazing core features such as cold email outreach and inbound lead nurturing. 

Yes, nurturing — this automated email marketing tool takes care of lead nurturing as well. 

One amazing thing about this tool is that while you are sending cold emails and automate follow-up emails in bulk, it doesn’t let the receiver feel this. Woodpecker makes each email personalized and sends them one by one, which comes across as if you have specifically and manually sent those emails.

Woodpecker is an awesome email marketing tool with some great features. Our favorites include: 

  • Completely automates follow-up email strategy. You just need to set the number of days after which you would want to engage your prospect. 
  • Immediately detects when you get a reply and automatically stops any further follow up emails. The best part is that it detects the replies even if they are sent from different email address. 
  • With Woodpecker, your cold email marketing strategy doesn’t feel like cold emailing at all. This email marketing tool personalizes all your cold and follow-up emails. 
  • Opens and clicks tracking. 
  • Integrates various mailboxes including Gmail, Exchange, MailGun, SendGrid, and more. 


Woodpecker offers a lengthy trial period, for 2 months to be exact. This is a great thing. Within this time period, you can easily understand the gist of the tool and determine whether it is the right fit for you or not. Paid packages start at off USD 40 per month. 


“Send email campaigns in bulk with GMass”


GMass makes your email marketing exceedingly easy. With this automated email marketing tool, you don’t even need an additional CRM tool. It directly connects with your Google spreadsheet and sends personalized emails in bulk to any of the columns in your sheet.

GMass also trusted by over 70,000 users who have given it a 5-star rating owing to the fact that this tool makes cold email marketing extremely optimized.

It has other amazing features that you can seek after, such as:

  • Send cold emails in bulk along with other features such as drip email marketing, triggered emails, and automated follow-up emails.
  • Create an email list based on your search results.
  • Schedule automated follow-up emails to be sent regularly until you get a reply.
  • Track the open and click rates of your email campaigns.


GMass offers a freemium account, which allows you to send up to 50 emails in a day. Paid services start at USD 8.95 per month and range up to USD 19.95 per month.

Yet another mail merge

“Create personalized email campaigns with Gmail”

This free email marketing tool helps you launch a personalized email campaign with substantial ease. And don’t let these words dictate you, the fact that Yet another mail merge is used by over 10,000 organizations is a perfect proof of its credibility. 

Some prominent features include: 

  • Even though you are sending out cold emails and automated follow-up emails, you don’t have to worry about them seeming too bland to your prospects. This email marketing tool makes sure that the emails are personalized. 
  • Track your email campaigns directly from your email account. 
  • Import your contacts directly from your sales CRM tools like HubSpot, Salesforce, and Copper. 


The good news is that Yet another mail merge is totally free for up to 50 emails in a day. The business pack starts at USD 240 for up to 10 users and ranges up to USD 500 for up to 25 users. 


OutreachPlus is a cold email software solution that focuses on sending personalized cold emails that can help get replies. It helps users to generate leads, build strong relationships, and conduct automated follow-ups. OutreachPlus offers tons of features whose existence can add value to your email activities.




Solo- $11/month, Multi user- $24/month, Agency- $54/month

Best features of OutreachPlus:

  • Conducts automation for your tasks such as follow-ups hence ensuring that your time is being saved for repetitive tasks
  • Exports all information to your CRM with ease
  • Provides email templates to choose from
  • Integrates with the top tools
  • Provides automatic reply detection


  • Checks prospect temperature and send emails at the right time to help you get better results
  • Runs A/B testing to help select the best emails
  • Conduct campaign actions with email experts

Wrap Up – Cold Email Marketing Tools

That’s it! The tools mentioned above are some of the best email marketing tools available on the internet. If you are struggling with email marketing and things such as drip email marketing, cold email marketing, and more, these tools have you covered. 

What do you think about these cold email marketing tools? And what are your favorite email marketing tools? Let us know in the comment section below!

Apart from email marketing, another thing that plagues marketers is lead generation. It is another effective way of acquiring customers and boost your company’s ROI. However, lead generation also requires the assistance of some amazing lead generation tools. That’s why we recently rounded up a list of some of the best lead generation software tools available. You can check them out here: 30+ Lead Generation Software Tools For B2B Businesses

About Deepti Jain

Deepti is a senior content writer with AeroLeads. She spends a lot of time brainstorming ideas and writing marketing and sales content. She also has a knack for writing and reading about politics and prevalent social issues and regularly pens letters to the Editor of The Hindu newspaper. When she is not working, you’ll find her socializing with friends or binge-watching Netflix. (And devouring sushi).

Leave a Reply

Your email address will not be published. Required fields are marked *

Post Navigation