‘Strategy without tactics is the slowest route to victory’, was said by Sun Tzu, many centuries ago. In this age, this adage still holds true. In businesses, you cannot succeed without proper strategy, tactics and the benefits that come along with them. With the rise of modern tools like CRM, the B2B selling landscape will … Read More →
Start-ups are constantly looking for ways to diversify and protect their business in the long run. We don’t need to tell you how Search engine optimization and effective content marketing are everybody’s tool to attract traffic. This article digs deeper by paying heed to PPC advertising management and tips for enhancing advertising traffic and start-up … Read More →
Back in the 90s, whenever a new product was launched in the market; the prime source for user acquisition was to invest heavily in advertisements. The media for ad placement could be billboard, magazine, digest, newspaper, tv ads, etc. Communication between advertisers and people was scarce, and often difficult, because of the lack of communication … Read More →
As per the 2017 State of Inbound Report, Facebook was given priority over LinkedIn by salespeople to reach more prospects. More than 74% of respondents use Facebook professionally to generate more leads. However, a high success rate is a result of the right mix of Facebook lead generation strategies that you must use. We have … Read More →
Picture this: you want to sail to Calais in Northern France from Dover in the south of England. You don’t know how to sail a boat. So would you do next? Would you trust just any passer-by to sail your boat safely across to France? Can you trust an inexperienced guy with your life in … Read More →
The major challenge faced by any company is how to stay on the top of the mind of your prospects. To help them decide why they should choose the product or service your business is offering. With the presence of the company’s offerings on the digital platform, customers have a wide range to choose … Read More →
Aeroleads is one of the most powerful prospect technology software program which discovers emails from organizations and the people in those organizations. It helps in- Finding smartphone numbers, regularly occurring electronic mail ids of organizations, Social media profiles of organizations, designation, place and so on. Exporting all of the information. You can create lists to … Read More →
Videos are changing the marketing landscape since they have helped many brands in establishing themselves and aided many in standing apart from the tough competition. Despite the positive role video content plays, many marketers are hesitant to be more accepting of this new trend. But, this is all about to change since Cisco has reported … Read More →
Back in the day, only established enterprises were able to acquire the technology and services needed to run a successful ABM campaign because it was too expensive. These days, account-based marketing (ABM) is gaining momentum, especially among B2B startups. Over 70% of B2B businesses have already some form of ABM strategy in place within their … Read More →
SlideShare is a powerful platform on which you can share presentations with people. According to a study, about 80% of SlideShare traffic comes from search. And has 80 million active users. This makes it one of the best ways to generate better quality leads and reach out to a diversified audience. With almost 40 content … Read More →
