10 Best Email Marketing Tools to Generate High-Quality Leads

How many business emails you send per day?

Have you already set up your email marketing strategy but unable to find the right tool for your business?

We understand your concern. Email marketing is one of the profitable business strategies to date as it has an average ROI of $40 for every dollar spent. Additionally, many marketing experts (almost 80%) state that emails are the best medium to reach the target audience since email provides you a higher conversion rate than your social media followers and subscribers.

There are a variety of email marketing tools available, however, when it comes to choosing the best email marketing tool, you need to be very selective and you just can’t relax with any random tool. We performed some research and came up with the top 10 email marketing tools/software that will help you generate quality leads and grow your business faster.

We have described all tools with their features, benefits, and pricing schemes. Please remember that implementing only one tool may not give you all the benefits. You need to consider multiple tool options to achieve your email marketing goals.

The list includes both paid and free email marketing tools.

Keep reading for interesting information:

Best Email Marketing Tools To Use in 2020-

  • Email Marketing Tool 1. – Aeroleads
  • Email Marketing Tool 2. – Hubspot
  • Email Marketing Tool 3. – Sendinblue
  • Email Marketing Tool 4. – Getresponse
  • Email Marketing Tool 5. – Vcita
  • Email Marketing Tool 6. – Mailchimp
  • Email Marketing Tool 7. -Drip

1. AeroLeads


Aeroleads is one of the powerful and best email marketing tools to date. It is used by more than 60,000 active users adding 2 million prospects till today. They not only generate email addresses but also provides you with business details including name, contact, company, profession, etc. With Aeroleads, you can:

• Find business emails and contacts from LinkedIn
• Get 15 data points (full name, job title, location, working company details, business contact numbers, etc.)
• Export data to Hubspot CRM, Zapier, Zoho CRM, FreshSales, Salesforce, etc.

Another best thing about Aeroleads that it curates the email addresses and other contact information in real-time. This avoids the chances of email addresses getting irrelevant.
Create amazing content, capture leads through this lead generation tool, and preserve them through rebound emails. Their services start from $49 per month.

2. HubSpot Email Marketing

Hubspot email marketing

Another great email marketing tool is Hubspot Marketing which comprises sales, inbound marketing, and CRM software. Major companies prefer Hubspot for growing their subscriber list and adding email metrics to their business solutions. With Hubspot, you can implement a personalized approach towards your target customers and perform email delivery more attractive. You can customize your emails based on consumer’s behaviour and personality without any complex coding skills. Some salient features of Hubspot software are:

• Contact Database
• Email Scheduling
• Email Lead Nurturing
• Email Testing and Organizing

With HubSpot sales modules, you can build personalized email templates and track performance based on the response to them. In addition, you can also add meeting links to your emails so that you can remind your customers about any scheduled meetings between them and you.

3. SendinBlue Email


SendinBlue Email is mostly used by small and medium-scale businesses. This email marketing tool is cloud-hosted and mobile-friendly which assists you in your email optimization efforts through audience segmentation, targeted campaigns, workflow automation, and smart scheduling features. The tool also offers tested email templates and builders so that you can create convincing emails and attractive newsletters without any coding skills. Moreover, the smart scheduling feature of this software enables you to pinpoint your email dispatch times. The API capabilities of SendinBlue Email integrates with major third-party apps thereby allowing you to extend its functionalities as per your business needs.



Sender is an all-in-one email marketing tool. Sender is a rising star, because it has one of best prices in the market and all features included for any plan. Then the question arises, is this all that can be expected? And the answer is no.

Sender also gives you:

  • 24/7 support in real-time.
  • High deliverability.
  • Dedicated IPs from 50,000 subscribers.
  • User-friendly email design builder.
  • CMS and API integrations.
  • DRIP automations.
  • Advanced email campaign reports.
  • Multiple users.

Pricing starts from $10 for 5,000 subscribers and up to 60,000 emails/month.

5. vCita

 Vcita Automation tools


vCita is a CRM platform and comes with robust features of email marketing techniques. vCita offers email builder, campaign management tools, and tracking options which require no coding knowledge. The tool also provides client communication tools that allow you to speak with your customers through social media channels. With its in-built CRM facilities, you can create personalized emails for your customers based on their personal factors and working company. vCita provides a test run through free trial.

6. MailChimp


MailChimp is a free email marketing tool for bloggers and small-sized businesses. They are one of the leading email marketing service providers. More than 1 billion emails are being sent using MailChimp. They are constantly updated with new email features. Their templates are smart and customized. MailChimp comes with advanced marketing features like service and app integrations, A/B testing, Contact segmenting, Autoresponders, and time-zone based email sending. In addition, they also provide a lot of educational resources on their website.
With MailChimp’s free plan, you can have a maximum of 2000 subscribers and send up to 12,000 emails on a monthly basis. If you want to exceed these numbers, you need to purchase their plan without any refund or money-back guarantees.

7. Drip

drip Email marketing

Drip is another great email service tool beneficial for bloggers, eCommerce site owners, and digital marketers. it is a user-friendly tool and packed with intelligent marketing features. If you own an e-commerce website, Drip is the best option for you that helps you understand customer intent and their purchasing pattern. The tool provides you with data like:

• New and Returning Visitors
• Visitors Leaving their Cart
• People clicking on emails v/s people who don’t

Drip integrates with WordPress, WooCommerce, Facebook ad integration, etc. it suits best for e-commerce websites where a lot of product selling is involved which comes with complicated marketing sequences. Drip’s free plan includes 100 subscribers count and unlimited email sends. Their basic plan starts from $49 per month up to $99 per month.

8. AWeber

AWeber email marketing automation tools

AWeber is one of the popular automated email marketing tools in the online marketing sector. It’s in the market for the past 18 years and has invented an email autoresponder. This top-notch email marketing tool comes with salient features such as drag and drops email builder, a variety of pre-designed templates, and hundreds of integrations. With Aweber, you can build automated email and email-follow up sequences based on triggers. You will be able to A/B test your emails, get access to deliverability rates and open rate data. Moreover, you can also create easy and quick email signup forms and embed them on your website. In case of any problem, AWeber has live chat and email support from 8 A.M to 8 P.M EST.
They provide a 30-day free trial with access to all features, post which you need to purchase their plan. They don’t have any refund policy.

9. ConvertKit


ConvertKit is one of the highly reviewed email marketing automation tools by email marketing experts. It was founded in 2013 by Nathan Barry. ConvertKit is popular among bloggers, course creators, vloggers, authors, Instagram stars, and many more. The strong feature of this tool is that you can build email automation workflows. The visual builder enables you to see how your email sequences are working. In addition, there is an in-built landing page editor through which you can commence your email marketing efforts without any website provided that you own a Youtube channel or any social media account. The main features include tagging, managing subscribers, and other advanced email marketing options.
You can try this tool with all features for 14 days according to their free plan, post which you need to pay fees. If you don’t like their service after purchase, they have a 30-day refund policy.

10. Keap

keap email marketing tools

Keap is another great email marketing service provider. It was previously known as Infusionsoft and is now Keap. With Keap, you can create targeted email marketing campaigns using their decent features like advanced segmentation and subscriber tagging. Their dashboard shows you all the data related to your email campaigns, customer’s financial status, and other sales details. Keap was the first email software in the market to provide drag and drop automation builder feature to users. All you need is to just set your goal and build an automated email sequence to achieve your subscribers/prospects goal.

You can try Keap software for 14-days with access to all features without any credit card details. Their pricing starts from $99 per month to $299 per month.

11. GetResponse


GetResponse tool comes with features like landing page creation and webinar solution and is one of the highly reviewed email marketing tools. They have a user base of more than 3 million and is termed as an all-in-one marketing platform. You can create your emails using their intuitive drag and drop builder. The advanced features of GetResponse are:

• List segmentation
• A/B testing
• Software Integrations
• Autoresponders
• Perfect timing

They feature perfect timing pinpoints you the perfect time to send emails to your prospects to maximize productivity. They have a 30-days free trial with all accessible features, post which you need to purchase their plan.

So these are some of the best email marketing tools which will benefit you in achieving your lead generation goals. All the tools come with unique features and services. If you aren’t sure of any tool, you can try that tool for some days and make your decision. Have you used any of these tools? Share your thoughts in the comment box now!

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About Vedh Jagadish

Digital Marketer keen on helping companies and brands establish & grow through social media. Helps empower startups and entrepreneurs through effective inbound marketing, email marketing and social media strategies.

8 Thoughts on “10 Best Email Marketing Tools to Generate High-Quality Leads

  1. Domnick on August 24, 2016 at 9:36 am said:

    My favorite tool is Apptivo. This tool assists to reach out business and one of the reasons for my business growth. It suitable for small business and investment is low.

  2. Pingback: The Best Email Marketing Practices for Your Campaign's Success

  3. My favorite is GetResponse. 🙂 Their marketing automation is so easy to use.

  4. Sagrikâ Paliwal on November 9, 2016 at 7:14 am said:

    Thanks for sharing these tools, I would like to add up tool which will be very useful for the Email Marketer.A hybrid email marketing which is very user-friendly and offers more than 10 SMTP relays.Delivering email through multiple SMTP relay server improves email inbox delivery and enhances email open rate, which finally results in improved ROI on email marketing.

  5. Nathan Elward on November 16, 2016 at 12:43 pm said:

    I have tried Easysendy,worked well.

  6. Rimpal Tyagi on June 12, 2017 at 6:36 am said:

    Certainly the study done by you on different email marketing is commendable. I am using MailGet and quite satisfied with this. Investment for this email tool is very low and results are very good.

  7. We discuss the various benefits of advertising your local business in a local business directory such as Business Nap. The benefits are much more than just having a business listing and extend to valuable inbound links, repeat visitors and higher search engine rankings.

  8. I would like to try Aweber..it seems like a helpful marketing tool

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