Additionally, there are nearly 1.5 billion active Gmail users worldwide which mean there are high chances for your business earning potential customers via email marketing.
Hence, when it comes to B2B prospecting, email marketing should be your priority than any other channel.
To get started, there are numerous email marketing tools available in the market to help you. Email marketing tools assist you in designing custom email templates, segment your subscribers, and send personalized emails.
We have researched and ranked the topmost email marketing tools that will help you choose the best one as per your business needs and budget.
Let’s get started.
Top 23 Email Marketing Tools for Your B2B Business
AeroLeads is one of the best email marketing tools and email finders to data. Used by more than 60,000 active B2B professionals, AeroLeads not only generates email addresses but also provides your prospects’ business details including name, contact, company, profession, etc. With Aeroleads, you can:
Outfunnel is a marketing automation tool that drives revenue. It boasts powerful email marketing features combined with deep CRM integrations so your sales and marketing efforts can be aligned. You can send automated email sequences or one-off emails to your CRM contacts and track their impact on new deals created and actual revenue.
The deep CRM integrations ensure necessary engagement is recorded in the CRM for sales productivity: web visits, email engagement and lead scoring.
In short, the key features of Outfunnel are:
Send automated email sequences and one-off campaigns to your CRM contacts
Track ROI of email campaigns
See email campaigns activity, web tracking and lead scores in CRM
Limecall is a callback solution that enables you to connect with your prospects in a convenient manner. The helps you generate and convert inbound leads instantly into qualified sales meetings and sales call with Click-to-Call, Call Tracking, Voice Automation, and Call Scheduling Correspondingly, you can make the first connection with your prospects in less than 28 seconds.
It also native integrations with Slack, Zendesk, Intercom, Facebook Ads, Google Analytics, Zapier, and WordPress.
Here are some key features of Limecall that help in lead generation programs.
Call-backs have been proven to lower abandonment rates by 32%. – By employing a call-back solution, customers can choose to receive a call when an agent is free, reducing abandonment and giving customers back what they value most – their time.
Eliminating hold time improves the customer experience (CX). – Replacing hold-time with a call-back improves the experience you provide to customers, exceeding their expectations and improving your bottom line.
Pricing: Has a Free plan, with two paid plans that are priced at $149/mo and $399/mo.
SendFox is the #1 way for content creators to grow their audience. SendFox is a solution like Mailchimp, ConvertKit, or MailerLite — but with some REALLY unique features — and it’s just a one-time cost. Pay once, never pay again!
SendFox combines automation and customization to help you create simple, beautiful, and effective emails in less time, here are some key features: – Automatically draft emails with SendFox’s integrated weekly Smart Campaigns and RSS content updates, so your fans will get your best content directly in their inbox. – Create custom, branded Smart Pages and landing pages to promote on your social bios or in your email signature to get your name and content out there (rate, review, and subscribe!).
30,000+ customers use SendFox to send millions of emails and measure their results every month — including content creator Ryan Holiday, YouTuber muchelleb, and podcaster Noah Kagan.
Adoric works by creating a personalized path for every visitor. Unlike most lead generation tools out there, this doesn’t only help generate leads but also helps to convert them.
It’s feature-rich and supports a variety of elements including design, communication, analytics, and tracking. You can use it to create multi-step messages to optimize your conversions. It also supports forms and can be connected to a variety of CRMs.
With this tool, you will be able to create personalized messages and compare different elements to find what works as it supports A/B testing, pop-ups, geolocation, goal tracking, etc.
Adoric software is perfect for all kinds of users and is very easy to use. Above all, you can sign up for a free account and see how it works.
Constant Contact is one of the recommended email marketing tools to improve your B2B prospecting efforts. From launching an email marketing campaign to boost Google Ads sales, Constant Contact offers you all the tools and guidance to achieve desirable results.
The company’s aim to help small to medium scale businesses understand the potential of the web and make email marketing easy. They offer 100+ latest and mobile-optimized templates that can convert and engage customers, real-time analysis, and coupons, events, etc. Their pricing plan starts from $20/month for up to 500 contacts.
Hubspot is one of the powerful email marketing tools utilized by major B2B businesses worldwide for growing their subscriber list and adding email metrics to their business solutions. HubSpot email marketing comprises sales, inbound marketing, and CRM software. With Hubspot, you can implement a personalized approach towards your target customers and perform email delivery more attractive. You can customize your emails based on consumer’s behaviour and personality without any complex coding skills. Some salient features of Hubspot software are:
Email Lead Nurturing
Email Testing and Organizing
With HubSpot sales modules, you can build personalized email templates and track performance based on the response to them. Besides, you can also add meeting links to your emails so that you can remind your customers about any scheduled meetings between them and you.
ConvertKit help you easily set up landing pages to collect your prospect’s email ids and send them emails.
With ConvertKit, you can create automated emails depending on your subscriber’s recent activities. You can segment the users, create customized emails accordingly, and design workflows based on segmentation. The software comes with a free 14-day trial post which you need to purchase a monthly plan for $29.
Sendinblue is one of the recommended email marketing tools for small to medium-scale businesses. This email marketing software is cloud-hosted and mobile-friendly which assists you in your email optimization efforts through audience segmentation, targeted campaigns, workflow automation, and smart scheduling features.
The tool also offers tested email templates and builders so that you can create convincing emails and attractive newsletters without any coding skills. Their pricing plan starts from $25 per month with 40,000 emails/month.
GetResponse helps you create content, boost sales, and increase traffic to your website. With GetResponse’s integrated email marketing, autoresponders, and landing pages, you can automate important tasks and launch effective email marketing campaigns. You can rely on GetResponse to improve your funnel’s conversion rates. Their pricing starts from $15 per month.
MailChimp is one of the best email marketing tools for bloggers and small-sized businesses. MailChimp comes with advanced marketing features like service and app integrations, A/B testing, Contact segmenting, Autoresponders, and time-zone based email sending. Besides, they also provide a lot of educational resources on their website.
With MailChimp’s free plan, you can have a maximum of 2000 subscribers and send up to 12,000 emails every month. If you want to exceed these numbers, you need to purchase their plan without any refund or money-back guarantees.
CampaignLake is an innovative and technologically advanced database service provider that offers actionable and insightful data-driven solutions to align overall marketing, sales, and business goals. Its business model enables businesses to identify, connect, nurture, and convert their highly qualified prospects and achieve maximum profit. CampaignLake’s affordable and accurate industry-wise email database help marketers in developing critical marketing relationships with their clients. CampaignLake’s data scientists work dedicatedly to deliver contact and company data sets to propel sales 4X annually.
AWeber is one of the popular email marketing tools that offer automated email services. AWeber comes with salient features such as drag and drops email builder, a variety of pre-designed templates, and hundreds of integrations. With Aweber, you can build automated email and email-follow up sequences based on triggers. You will be able to A/B test your emails, get access to deliverability rates, and open rate data. Moreover, you can also create easy and quick email signup forms and embed them on your website. In case of any problem, AWeber has live chat and email support from 8 A.M to 8 P.M EST.
They provide a 30-day free trial with access to all features, post which you need to purchase their plan. They don’t have any refund policy.
MailerLite is one of the best email marketing tools in the market that helps you create email campaigns, landing pages, surveys, pop-ups, etc. MailerLite offers all the modern email marketing features thereby assisting you to grow subscribers and build strong business relationships.
MailerLite comes with user-friendly email templates that are suitable for bloggers, freelancers, small businesses. Their free plan offers 12,000 emails/month with 1000 subscribers. Their annual paid plan starts from $84.
ActiveCampaign is one of the advanced email marketing tools that help you create automated emails based on its modern features. With ActiveCampaign, you can build email newsletters, create marketing campaigns, and targeted emails.
Their email autoresponder feature helps to send welcome emails, start a welcome series, or automatically deliver lead magnets. You can schedule emails for a particular day and time, holidays, birthdays, and events. Their pricing starts from $9/month to $229/month.
Drip is suitable for bloggers, eCommerce site owners, and digital marketers. It’s a user-friendly tool consisting of intelligent marketing features. If you own an e-commerce website, Drip is the best option for you that helps you understand customer intent and their purchasing pattern.
Drip integrates with WordPress, WooCommerce, Facebook ad integration, etc. Drip suits best for e-commerce websites where a lot of product selling is involved which comes with complicated marketing sequences. Drip’s free plan includes 100 subscribers count and unlimited email sends. Their basic plan starts from $49 per month up to $99 per month.
Omnisend is one of the popular email marketing tools used by more than 40,000 marketers worldwide. It’s recommended for e-commerce brands where they can send customers relevant messages across various platforms and devices. Omnisend seamlessly integrates with top e-commerce software such as BigCommerce, Magento, Shopify, WooCommerce, etc.
Their pricing starts from $16 where you can send 15,000 emails per month using all automation features.
Campaign Monitor is one of the robust email marketing tools packed with amazing features that help you craft emails and easily set up automated workflow channels. Campaign Monitor helps to segment your subscribers and generate automated emails accordingly. Their email templates are mobile responsive. Their pricing plan starts from $9 per month with 2,500 emails across campaigns and automated emails.
Keap is one of the popular email marketing tools that help you create targeted email marketing campaigns using their decent features like advanced segmentation and subscriber tagging. Keap was the first email software in the market to provide drag and drop automation builder feature to users.
All you need is to just set your goal and build an automated email sequence to achieve your subscribers/prospects goal.
The software offers a 14-days free trial with access to all features with no credit card needed. Their pricing starts from $99 per month to $299 per month.
Mailjet helps you drive your results with meaningful emails. You can easily integrate their Email API with your current configuration and start sending emails. With the Mailjet tool, you can monitor your results and optimize your performance. Their free plan comes with 6,000 emails/month while the paid plan starts from $9.65/month for 30,000 emails.
OptinMonster is one of the recommended email marketing tools to start any email marketing campaign. OptinMonster helps you build high converting forms and landing pages for your website in a matter of time. You can segment leads and customers and design automated emails accordingly. Their pricing starts from $19/month.
Cakemail is one of the effective email marketing tools suitable for small businesses that offer tension-free email designing experience. Cakemail comes with all the basic and necessary features that let you easily import contact list, schedule emails, testing, tracking, etc. Their pricing starts from $8 per month.
EmailOctopus is one of the finest email marketing tools that help you create effective email marketing campaigns. The tool comes with pre-designed email templates, optimize campaigns, automated features, real-time analytics, 500+ integrations via Zapier. Their free plan starts from 10,000 emails/month and paid plans to start from $20 /month.
SendPulse is one of the best email marketing tools used by the majority of marketing professionals worldwide. SendPulse is easy-to-use and highly reviewed. SendPulse comes with advanced features like push notifications and SMS. Their free plan allows having 2500 subscribers and 15000 emails per month. Post exhausting free plan, you need to purchase their paid plans that start from $9.85 per month to $32 per month.
Automizy is one of the recommended email marketing tools that improve your open rates. Automizy comes with all required email marketing features including creating forms, managing contacts, sending campaigns, etc. You can also A/B test automated emails. Their pricing plan starts from $29 per month.
Benchmark is one of the topmost email marketing tools known for its advanced drag and drop email templates. It’s a user-friendly and full-featured email marketing tool. Benchmark integrates with WordPress, Facebook sign-up forms, PayPal, Zendesk, Google docs, and many other SaaS marketing platforms. Their pricing starts from $13 per month.
Sender is an all-in-one email marketing tool. Sender is a rising star because it has one of the best prices in the market and all features included for any plan. Then the question arises, is this all that can be expected? And the answer is no.
The Sender also gives you:
24/7 support in real-time.
Dedicated IPs from 50,000 subscribers.
User-friendly email design-builder.
CMS and API integrations.
Advanced email campaign reports.
Pricing starts from $10 for 5,000 subscribers and up to 60,000 emails/month.
vCita is a CRM platform and comes with robust features of email marketing techniques. vCita offers email builder, campaign management tools, and tracking options which require no coding knowledge. The tool also provides client communication tools that allow you to speak with your customers through social media channels. With its in-built CRM facilities, you can create personalized emails for your customers based on their personal factors and working company. vCita provides a test run through free trial.
So these are some of the best email marketing tools that will boost your lead generation efforts. Using any of these tools will help you build a loyal following and generate the expected ROI. Which email marketing tools are you using currently? Share your experience with us via comments right now.
Rashmi Chimmalgi has 4 years’ experience in Digital Marketing and Content Writing. She writes SEO/Lead Generation/Marketing articles for companies that want to grow their online business rapidly. Currently, she is working as a freelance writer and helping many potential business professionals to fulfill their website Content Writing and Lead Generation needs.