Email marketing rules B2B industry. It’s the only communication channel that guarantees customer retention and expected ROI.
Nearly 73% of B2B professionals prefer business communications to come via email.
Additionally, there are nearly 1.5 billion active Gmail users worldwide which mean there are high chances for your business earning potential customers via email marketing.
Hence, when it comes to B2B prospecting, email marketing should be your priority than any other channel.
To get started, there are numerous email marketing tools available in the market to help you. Email marketing tools assist you in designing custom email templates, segment your subscribers, and send personalized emails.
We have researched and ranked the topmost email marketing tools that will help you choose the best one as per your business needs and budget.
Let’s get started.
Top 23 Email Marketing Tools for Your B2B Business
AeroLeads is one of the best email marketing tools and email finders to data. Used by more than 60,000 active B2B professionals, AeroLeads not only generates email addresses but also provides your prospects’ business details including name, contact, company, profession, etc. With Aeroleads, you can:
- Find business emails and contacts from LinkedIn
- Get 15 data points (full name, job title, location, working company details, business contact numbers, etc.)
- Export data to Hubspot CRM, Zapier, Zoho CRM, FreshSales, Salesforce, etc.
Another best thing about Aeroleads that it curates the email addresses and other contact information in real-time. This avoids the chances of email addresses getting irrelevant.
Create amazing content, capture leads through this lead generation tool, and preserve them through rebound emails. Their services start from $49 per month.
Outfunnel is a marketing automation tool that drives revenue. It boasts powerful email marketing features combined with deep CRM integrations so your sales and marketing efforts can be aligned. You can send automated email sequences or one-off emails to your CRM contacts and track their impact on new deals created and actual revenue.
The deep CRM integrations ensure necessary engagement is recorded in the CRM for sales productivity: web visits, email engagement and lead scoring.
In short, the key features of Outfunnel are:
- Send automated email sequences and one-off campaigns to your CRM contacts
- Track ROI of email campaigns
- See email campaigns activity, web tracking and lead scores in CRM
Pricing: Plans start at just $19/mo
LeadGen App is one of the best lead generation tools that drive high-quality leads. Businesses and marketers can create lead gen forms without having any coding experience. You can create forms like sign-up forms, contact forms, survey forms, calculators and registration forms. Lead generation forms are important for any website or landing page and help businesses to generate leads and improve their quality. Also, it is worth paying attention to the quality of your landing pages as properly structured blocks on your website, the use of a user-friendly website creator , allows you to make faster commercial decisions for your audience
With LeadGen App, You can create fully customized forms, change every little design, add different buttons, Images, Gifs and much more, Also you can:
- Create a single step and multi-step forms.
- Access to the analytics dashboard, lead dashboard and A/B testing.
- Enable GDPR Boxes, ReCAPTCHA fields.
- Create custom form designs, custom thank you pages and you get embedded codes.
- Export data to Zapier and integration via webhooks.
There are other tons of features which would help your business to convert 5x more traffic into leads and clients. Create amazing forms and capture leads through LeadGen App. You can create a basic account for FREE forever and create a form with most of the features.
EasySendy Pro is a hybrid email marketing tool used by various businesses and professionals to sell or promote their products and services online. It is an impeccable platform catering to online gig creators like bloggers, podcasters, vloggers, business coaches, YouTubers, writers, course creators, consultants, freelancers, authors, coaches, musicians, photographers, and startups.
As far as key features are concerned, it provides easy integration options with various prominent cloud SMTP relay servers to ensure the deliverability rate. Also, it has advanced list segmentation and smart autoresponders, which help send highly targeted emails.
Have a look at these 5 prominent Features of EasySendy Pro:-
- Capture subscribers from your website using customizable web pop-up forms.
- Manage and micro-segment new and existing email lists as per your subscribers’ behaviors.
- Use our easy drag-and-drop drip automation flow builder to create email campaigns in less than a minute.
- Send personalized content and messages to fascinate your audience and capture attention.
- Utilize an easy drag-and-drop editor and existing template blocks to create customized templates for campaigns.
With EasySendy Pro, you literally can do everything related to email marketing under one tool, one login, and on the same dashboard.
EasySendy pricing plan:- Starts at $19/per month and allows you to send up to 2000+ free of cost emails.
Limecall is a callback solution that enables you to connect with your prospects in a convenient manner. The helps you generate and convert inbound leads instantly into qualified sales meetings and sales call with Click-to-Call, Call Tracking, Voice Automation, and Call Scheduling Correspondingly, you can make the first connection with your prospects in less than 28 seconds.
It also native integrations with Slack, Zendesk, Intercom, Facebook Ads, Google Analytics, Zapier, and WordPress.
Here are some key features of Limecall that help in lead generation programs.
- Call-backs have been proven to lower abandonment rates by 32%. – By employing a call-back solution, customers can choose to receive a call when an agent is free, reducing abandonment and giving customers back what they value most – their time.
- Eliminating hold time improves the customer experience (CX). – Replacing hold-time with a call-back improves the experience you provide to customers, exceeding their expectations and improving your bottom line.
Pricing: Has a Free plan, with two paid plans that are priced at $149/mo and $399/mo.
Mageplaza Follow Up Email for Magento 2 uses automatic email chains based on customers’ activities for better engagement and higher conversion rates.
Using Follow Up Email extension by Mageplaza provides online merchants with these amazing features:
- Create email chains based on triggered-events: cart abandonment, newsletter subscription, wishlist creation, in-stock products, review submission, and many more.
- Save time by using 4 ready-to-use email templates
- Set conditions to start and stop the email sending process, as well as time frame to conduct those particular activities.
- Track email status easily via detailed reports and Google Analytics results
- Conduct Follow up email settings on popups
- Pre test your emails thanks to A/B Testing feature
You can be rest assured that it is supported by SMTP and well follows GDPR. It is also compatible with other extensions from Mageplaza such as Abandoned Cart Email, Wishlist extension, Better Reports.
Imagine how much more sales you are able to generate thanks to this wonderful module. Your promotional campaigns will be well supported by this effortless but effective email marketing tool. Also, this approach is another chance for you to persuade shoppers to come back if they already leave your site without completing the purchase. Or, in other cases, online stores like you can build a loyalty relationship with customers, so that your brand is always at the top of their minds.
Pabbly Email Marketing is the only service that offers unlimited access to features such as marketing automation, SMTP routing, etc even at the most basic pricing plan. Most importantly, you don’t have to bother about your emails landing in the spam folder as the software guarantees 100% inbox delivery rate. It empowers you to create highly engaging email newsletters and emails with its easy drag-n-drop user interface, add personalized tags, redirect links and much more.Additionally, it also provides you more than 500 templates that you can clone and customize accordingly.
1. Drag & Drop Email Builder – With this feature, you can create unlimited e-newsletters just by editing the various elements like images, texts, colors, etc without the knowledge of coding.
2. List Management – You can manage all your contacts at one place easily by dividing them into different categories like age, city, gender, etc.
3. List Splitting – Divide a long list into several small ones and send specific emails only to selected users on the list.
4. Autoresponders – Sends automatic transactional emails regarding abandoned carts, welcome emails, birthday wishes, etc to the users.
MySignature is a simple and advanced online email signature generator that allows you to easily create branded email signatures and make your business emails look even more professional.
With MySignature you can:
- Easily generate your email signature that meets your requirements
Use professionally designed email signature templates & customize them
- Add logo, photo, or banner to make customers trust your brand
- Add social media icons or CTA buttons to increase traffic to your page
- Manage all email signatures in your Dashboard
Your email signature will be visually compelling in all major email clients (Gmail, Outlook/Office 365, AppleMail, Thunderbird, etc.) and devices.
MySIgnature pricing plan: Starts at $4/per month for 1 signature package
Mageplaza Email Attachments for Magento 2 is, for sure, a “worth considering” extension for those who want to create a complete customer experience through email.
This module is developed to auto-attach essential billing documents (Simple PDF Invoices, Credit Memo, Terms, and Conditions, etc.) to sales email effortlessly with no human interaction. This delivers a comprehensive and convenient experience for eCommerce merchants in the long run.
With over 85.000 customers worldwide, Magaplaza is definitely a safe choice for any Magento-based website. In short, with Mageplaza Email Attachments, you can:
- Allow the auto-attachment of one or multiple PDF billing documents like Invoice, Credit Memo or Shipment to the sales emails
- Enable to attach the business’s Terms and Conditions file to the emails in 4 files types, including .pdf, .doc, .docx and .txt
- Enable the store owner to send various copies of the email to more recipients through the Cc and Bcc fields on the backend
The best thing about this Email Attachments extension is that it’s completely free. In other words, it’s a no-risk investment.
Furthermore, the automation of email attachments is beneficial in helping customers to better follow the purchasing process. That is, businesses can give their shoppers a much more satisfactory shopping experience.
SendFox is the #1 way for content creators to grow their audience. SendFox is a solution like Mailchimp, ConvertKit, or MailerLite — but with some REALLY unique features — and it’s just a one-time cost. Pay once, never pay again!
SendFox combines automation and customization to help you create simple, beautiful, and effective emails in less time, here are some key features:
– Automatically draft emails with SendFox’s integrated weekly Smart Campaigns and RSS content updates, so your fans will get your best content directly in their inbox.
– Create custom, branded Smart Pages and landing pages to promote on your social bios or in your email signature to get your name and content out there (rate, review, and subscribe!).
30,000+ customers use SendFox to send millions of emails and measure their results every month — including content creator Ryan Holiday, YouTuber muchelleb, and podcaster Noah Kagan.
Adoric works by creating a personalized path for every visitor. Unlike most lead generation tools out there, this doesn’t only help generate leads but also helps to convert them.
It’s feature-rich and supports a variety of elements including design, communication, analytics, and tracking. You can use it to create multi-step messages to optimize your conversions. It also supports forms and can be connected to a variety of CRMs.
With this tool, you will be able to create personalized messages and compare different elements to find what works as it supports A/B testing, pop-ups, geolocation, goal tracking, etc.
Adoric software is perfect for all kinds of users and is very easy to use. Above all, you can sign up for a free account and see how it works.
Constant Contact is one of the recommended email marketing tools to improve your B2B prospecting efforts. From launching an email marketing campaign to boost Google Ads sales, Constant Contact offers you all the tools and guidance to achieve desirable results.
The company’s aim to help small to medium scale businesses understand the potential of the web and make email marketing easy. They offer 100+ latest and mobile-optimized templates that can convert and engage customers, real-time analysis, and coupons, events, etc. Their pricing plan starts from $20/month for up to 500 contacts. For more details check the latest Constant contact review.
Hubspot is one of the powerful email marketing tools utilized by major B2B businesses worldwide for growing their subscriber list and adding email metrics to their business solutions. HubSpot email marketing comprises sales, inbound marketing, and CRM software. With Hubspot, you can implement a personalized approach towards your target customers and perform email delivery more attractive. You can customize your emails based on consumer’s behaviour and personality without any complex coding skills. Some salient features of Hubspot software are:
- Contact Database
- Email Scheduling
- Email Lead Nurturing
- Email Testing and Organizing
With HubSpot sales modules, you can build personalized email templates and track performance based on the response to them. Besides, you can also add meeting links to your emails so that you can remind your customers about any scheduled meetings between them and you.
EngageBay is an all-in-one marketing automation tool for small businesses, that allows SMB marketers to automate and streamline their repetitive marketing tasks and save time doing it. With EngageBay you can use unlimited messaging to create targeted campaigns with full control of message timing. Target only the contacts that have not opened your messages and send a follow-up reminder lead generation message.
Popular features of EngageBay:
- All in one automation tool
- Easy drag and drop editor
- Unlimited landing pages and forms
- Schedule bulk emails
- Qualifying leads based on lead score
- Customer segmentation
- Email personalization and more
EngageBay offers a free plan for 15 users. Its paid plan starts from $11.99/user per month
Retainful is an all-in-one eCommerce marketing automation plugin. Automate email marketing within minutes using Retainful and double your sales & conversions. Send Cart recovery emails, Thank you emails, Order Follow up emails, Win-back emails, Welcome emails & Referral emails automatically to customers at any time even without your presence.
Retaining existing customers is the easiest way to skyrocket revenue and Retainful can help you do that. Send Next order coupons via order follow up emails to encourage customers to return and drive repeated sales.
Run a referral program and turn your existing customers into brand advocates and increase WOM sales. With Retainful, you can build and launch your automations within minutes, thanks to the in-built customer journey builder and the built in email templates.
Start sending automated emails to your customers to increase your engagement and sales using Retainful.
- Automated emails, Pre-built email templates, Drag & drop email editor
- Referral programs, Smart popups, Multiple integrations
- Coupon timer, Dynamic coupons
- Built-in analytics, Customer journey builder, Triggers and Splits
Retainful has a Free Forever plan to start with. The Started version of Retainful costs $19/month, followed by the Growth plan at $49/month. It also comes with a professional plan packed with additional features available at $199/month.
ConvertKit help you easily set up landing pages to collect your prospect’s email ids and send them emails.
With ConvertKit, you can create automated emails depending on your subscriber’s recent activities. You can segment the users, create customized emails accordingly, and design workflows based on segmentation. The software comes with a free 14-day trial post which you need to purchase a monthly plan for $29.
Sendinblue is one of the recommended email marketing tools for small to medium-scale businesses. This email marketing software is cloud-hosted and mobile-friendly which assists you in your email optimization efforts through audience segmentation, targeted campaigns, workflow automation, and smart scheduling features.
The tool also offers tested email templates and builders so that you can create convincing emails and attractive newsletters without any coding skills. Their pricing plan starts from $25 per month with 40,000 emails/month.
Check the latest Sendinblue review:https://www.smtpservers.co/reviews/sendinblue/
GetResponse helps you create content, boost sales, and increase traffic to your website. With GetResponse’s integrated email marketing, autoresponders, and landing pages, you can automate important tasks and launch effective email marketing campaigns. You can rely on GetResponse to improve your funnel’s conversion rates. Their pricing starts from $15 per month.
MailChimp is one of the best email marketing tools for bloggers and small-sized businesses. MailChimp comes with advanced marketing features like service and app integrations, A/B testing, Contact segmenting, Autoresponders, and time-zone based email sending. Besides, they also provide a lot of educational resources on their website.
With MailChimp’s free plan, you can have a maximum of 2000 subscribers and send up to 12,000 emails every month. If you want to exceed these numbers, you need to purchase their plan without any refund or money-back guarantees.
CampaignLake is an innovative and technologically advanced database service provider that offers actionable and insightful data-driven solutions to align overall marketing, sales, and business goals. Its business model enables businesses to identify, connect, nurture, and convert their highly qualified prospects and achieve maximum profit. CampaignLake’s affordable and accurate industry-wise email database help marketers in developing critical marketing relationships with their clients. CampaignLake’s data scientists work dedicatedly to deliver contact and company data sets to propel sales 4X annually.
Marketers can incorporate CampaignLake’s email styles with strategic industrial marketing policies to enhance multi-channel campaigns, personalized lead engagement, customer acquisition, retention, and more.
AWeber is one of the popular email marketing tools that offer automated email services. AWeber comes with salient features such as drag and drops email builder, a variety of pre-designed templates, and hundreds of integrations. With Aweber, you can build automated email and email-follow up sequences based on triggers. You will be able to A/B test your emails, get access to deliverability rates, and open rate data. Moreover, you can also create easy and quick email signup forms and embed them on your website. In case of any problem, AWeber has live chat and email support from 8 A.M to 8 P.M EST.
They provide a 30-day free trial with access to all features, post which you need to purchase their plan. They don’t have any refund policy.
MailerLite is one of the best email marketing tools in the market that helps you create email campaigns, landing pages, surveys, pop-ups, etc. MailerLite offers all the modern email marketing features thereby assisting you to grow subscribers and build strong business relationships.
MailerLite comes with user-friendly email templates that are suitable for bloggers, freelancers, small businesses. Their free plan offers 12,000 emails/month with 1000 subscribers. Their annual paid plan starts from $84.
ActiveCampaign is one of the advanced email marketing tools that help you create automated emails based on its modern features. With ActiveCampaign, you can build email newsletters, create marketing campaigns, and targeted emails.
Their email autoresponder feature helps to send welcome emails, start a welcome series, or automatically deliver lead magnets. You can schedule emails for a particular day and time, holidays, birthdays, and events. Their pricing starts from $9/month to $229/month.
Drip is suitable for bloggers, eCommerce site owners, and digital marketers. It’s a user-friendly tool consisting of intelligent marketing features. If you own an e-commerce website, Drip is the best option for you that helps you understand customer intent and their purchasing pattern.
Drip integrates with WordPress, WooCommerce, Facebook ad integration, etc. Drip suits best for e-commerce websites where a lot of product selling is involved which comes with complicated marketing sequences. Drip’s free plan includes 100 subscribers count and unlimited email sends. Their basic plan starts from $49 per month up to $99 per month.
Omnisend is one of the popular email marketing tools used by more than 40,000 marketers worldwide. It’s recommended for e-commerce brands where they can send customers relevant messages across various platforms and devices. Omnisend seamlessly integrates with top e-commerce software such as BigCommerce, Magento, Shopify store, WooCommerce, etc.
Their pricing starts from $16 where you can send 15,000 emails per month using all automation features. Learn more about How to transfer from WooCommerce to Shopify.
Campaign Monitor is one of the robust email marketing tools packed with amazing features that help you craft emails and easily set up automated workflow channels. Campaign Monitor helps to segment your subscribers and generate automated emails accordingly. Their email templates are mobile responsive. Their pricing plan starts from $9 per month with 2,500 emails across campaigns and automated emails.
Keap is one of the popular email marketing tools that help you create targeted email marketing campaigns using their decent features like advanced segmentation and subscriber tagging. Keap was the first email software in the market to provide drag and drop automation builder feature to users.
All you need is to just set your goal and build an automated email sequence to achieve your subscribers/prospects goal.
The software offers a 14-days free trial with access to all features with no credit card needed. Their pricing starts from $99 per month to $299 per month.
Mailjet helps you drive your results with meaningful emails. You can easily integrate their Email API with your current configuration and start sending emails. With the Mailjet tool, you can monitor your results and optimize your performance. Their free plan comes with 6,000 emails/month while the paid plan starts from $9.65/month for 30,000 emails.
OptinMonster is one of the recommended email marketing tools to start any email marketing campaign. OptinMonster helps you build high converting forms and landing pages for your website in a matter of time. You can segment leads and customers and design automated emails accordingly. Their pricing starts from $19/month.
Cakemail is one of the effective email marketing tools suitable for small businesses that offer tension-free email designing experience. Cakemail comes with all the basic and necessary features that let you easily import contact list, schedule emails, testing, tracking, etc. Their pricing starts from $8 per month.
EmailOctopus is one of the finest email marketing tools that help you create effective email marketing campaigns. The tool comes with pre-designed email templates, optimize campaigns, automated features, real-time analytics, 500+ integrations via Zapier. Their free plan starts from 10,000 emails/month and paid plans to start from $20 /month.
SendPulse is one of the best email marketing tools used by the majority of marketing professionals worldwide. SendPulse is easy-to-use and highly reviewed. SendPulse comes with advanced features like push notifications and SMS. Their free plan allows having 2500 subscribers and 15000 emails per month. Post exhausting free plan, you need to purchase their paid plans that start from $9.85 per month to $32 per month.
Automizy is one of the recommended email marketing tools that improve your open rates. Automizy comes with all required email marketing features including creating forms, managing contacts, sending campaigns, etc. You can also A/B test automated emails. Their pricing plan starts from $29 per month.
Benchmark is one of the topmost email marketing tools known for its advanced drag and drop email templates. It’s a user-friendly and full-featured email marketing tool. Benchmark integrates with WordPress, Facebook sign-up forms, PayPal, Zendesk, Google docs, and many other SaaS marketing platforms. Their pricing starts from $13 per month.
Sender is an all-in-one email marketing tool. Sender is a rising star because it has one of the best prices in the market and all features included for any plan. Then the question arises, is this all that can be expected? And the answer is no.
The Sender also gives you:
- 24/7 support in real-time.
- High deliverability.
- Dedicated IPs from 50,000 subscribers.
- User-friendly email design-builder.
- CMS and API integrations.
- DRIP automation.
- Advanced email campaign reports.
- Multiple users.
Pricing starts from $10 for 5,000 subscribers and up to 60,000 emails/month.
vCita is a CRM platform and comes with robust features of email marketing techniques. vCita offers email builder, campaign management tools, and tracking options which require no coding knowledge. The tool also provides client communication tools that allow you to speak with your customers through social media channels. With its in-built CRM facilities, you can create personalized emails for your customers based on their personal factors and working company. vCita provides a test run through free trial.
So these are some of the best email marketing tools that will boost your lead generation efforts. Using any of these tools will help you build a loyal following and generate the expected ROI. Which email marketing tools are you using currently? Share your experience with us via comments right now.