What are the correct sales titles for a salesperson’s role? What should you call yourself?
Everyone would have had these frequent questions in their mind at some point in time in their careers. Sometimes, people go to even greater lengths to hide their real function behind an innocuous name (like “real estate agent.”)
A sales title is simply one in which your primary job is to sell something. Obviously, this is a very big category, and lots of companies seem to struggle with the sales titles. Your duties will basically depend on what you are selling, whom you are selling to, and whether yours is a supervisory or management position.
For those searching the Internet for sales positions, knowing what to look for as well as what your search results mean, can be a tremendous time-saver. Knowing what the sales titles mean can also help you save time by not pursuing positions that don’t match with your career desires.
List of Sales Titles
If you’re pursuing a career in sales, there are many avenues of progression from entry-level positions up to management, depending on whether you want to work up to managing other sales reps, develop sales and marketing strategies for the company, or manage the customer and client relationship side of the business.
Hence, here is a list of the common sales titles that a salesperson or a to-be-salesperson should know.
1. Sales account Advisors
These positions offer increasing responsibility above sales representatives.
Duties often involve establishing relationships with new clients and managing the needs of existing clients.
The emphasis is often less on making the sale as such and more on providing an ongoing service package that might include advice or coaching of one kind or another.
Based on your advice, the client might or might not go on to buy. You might be an employee of a company, or you might be part of an independent agency.
Possible job titles include Account Executive, Corporate Sales Account Executive, Financial Advisor, Financial Planner, Group and Events Sales Coordinator, or Regional Sales Executive.
2. Account Consultant
Accounting is a popular professional field that holds immense responsibilities.
As a practising accounting consultant, you should be able to prepare, reconcile, analyze, interpret, store and communicate the implications of various financial statements to businesses.
They must possess a minimum of a university degree in an accounting-related field, professional accreditation from an accounting body, and high professional discipline, as well as a valid business license.
3. Sales Account Executive
As an account executive, also known as an account handler, you’ll act as an important link between an advertising agency and its clients.
In this sales title, you’ll be striving to understand your client’s goals, and then organize the agency’s creative and administrative staff to help them produce effective campaigns.
They are responsible to sell to either a predetermined list of accounts or to build an account deck by prospecting.
One thing you can rely on when looking at Account Executive positions is that the position will be a Business to Business (B2B) position as opposed to a Business to Consumer (B2C) position.
4. Sales Account Specialist
The Accounting Specialist will provide accounting support to major financial accounting areas, including the accounts payable desk, general ledger accounting, and account reconciliation.
Input credit and debits to the accounting system in support of the payables work.
Develop and maintain reports and files on the Accounts Payable processing.
Develop and maintain reports and files on asset and liability account balances.
5. Assistant Store Manager
The position is more of a training position than a managerial position.
Employers do not intentionally use “Store Manager” in their descriptions to confuse job seekers, but instead, understand that all employees are potential managers-in-training.
With very few exceptions, expect that any title that has the term “store” in it, refers to a retail sales title.
Most likely, you won’t be managing anything except your career in a store manager position.
6. Business Development Specialist
Business development specialists are responsible for creating effective business plans for their company.
They research industries to find purchase patterns and emerging trends to recommend changes for their organization.
Business development specialists assess potential clients and provide development support, as well as act as a facilitator between executives and external contracting sources.
They are also in charge of analyzing business processes and identifying opportunities to generate additional revenue.
7. Client Advisor
Client Advisors are the primary managers of the client relationship and are the most experienced advisors in the firm.
The position has responsibility for managing existing client relationships and formulating and implementing the advice.
Client Advisors work with and train other staff in client service delivery.
8. Director of Sales
A Sales Director is a team leader charged with the task of managing a group of Sales Managers to be as effective as possible.
Sales Directors are high-level executives whose roles in the companies they work for entail crafting national or international sales plans, justifying those plans to a board of directors or CEO, and supervising regional sales managers to ensure that they are leading and mentoring their teams successfully.
Since the role involves a high degree of trend analysis, market monitoring, and result tracking, Sales Directors must be numbers-oriented individuals with strong math skills and well-developed business senses.
9. Executive-Level Management
Once you add “director” or “vice president” to a job title, you’re at the executive level of management.
Directors supervise groups of managers, and vice presidents supervise the directors.
You would establish and manage sales goals for the entire company or major divisions of it. Also, you would develop strategies to reach long-term company goals.
Basically, you would deal with organizational issues and interpersonal matters that remain roughly the same no matter what you are actually selling.
Possible job titles include Director of Inside Sales, Director of National Sales, Executive Vice President of Sales, or Sales Director.
10. Outside Sales Representative
Another very common and very generic sales title is “Outside Sales Representative.”
While it is obvious that those sales professionals in outside sales positions spend most of their sales time out of an office, the title does not distinguish between B2B or B2C sales.
Though not always the case, outside sales reps are not in the retail sales industry and are paid a combination of a base salary and commission.
11. Retail Sales Consultant
As the name clearly implies, retail sales consultants work in the retail industry and serve customers who come into the store.
Many of these positions are salary based only and those employed earn no commission.
Next time you walk into a clothing store, “big box” retailer or department store, expect to be greeted and served by a Retails Sales Consultant.
12. Sales Administrative
They handle important administrative tasks, such as order processing, and act as an extension of the sales team when representatives are away from the office.
Administrators also provide a point of contact for customers with queries about orders or deliveries.
In these positions, you support the sales team, coordinate schedules and perform administrative functions.
They analyze data to help the company understand trends and make better sales and marketing decisions.
Your specific title might be Sales Coordinator, Sales Operation Coordinator, or National Accounts Sales, Analyst.
13. Sales Associate
Though not always the case, sales associates are often those employed in a non-commissioned type position.
Also known as sales workers or salespersons, sales associates sell retail products and goods.
Those employed in department stores, “big box” retailers, and even in convenience stores often hold the title of “Sales Associate.”
Require customer service skills, good communication skills, and must have flexibility in work hours.
14. Sales Consultant
Provides first-class sales by answering any questions the consumer might have about a product.
Acts as a liaison between consumer and manufacturer.
Acts as an expert in selling goods to consumers that meet their needs and desires.
Meets with customers in a sales environment to drive product sales and knowledge. Also, meets with retail associates to help them effectively sell products.
Follows up with any clients to make sure that they are satisfied with the product.
Assembles any and all product displays in a given market.
15. Sales Director
Sells products by implementing national sales plans; supervising regional sales managers.
Determines annual unit and gross-profit plans by implementing marketing strategies; analyzing trends and results.
Maintains sales volume, product mix, and selling price by keeping current with supply and demand, changing trends, economic indicators, and competitors.
Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies.
16. Sales Engineer
Sales engineers sell complex scientific and technological products or services to businesses.
They must have extensive knowledge of the products’ parts and functions and must understand the scientific processes that make these products work.
Prepare and deliver technical presentations explaining products or services to customers and prospective customers.
Sales engineers sell complex scientific and technological products or services to businesses.
17. Sales Management
Management positions can range from managing other employees, to managing existing customer accounts, to developing strategies for the sales team’s success.
Sales managers work with large profile customers or with customer complaints, analyze budgets, as well as determine ways to streamline and improve the sales process.
Many management job positions have an assistant manager level one step beneath.
Depending on the industry you work in, your specific title could be –
Business development manager(focused on developing strategies for increasing sales, improving customer relationships, and generating new prospects).
Marketing managers(focused on increasing market share of their company’s products, planning and directing marketing policies and monitoring trends in their industry).
Territory/regional managers(responsibility for specified areas, ensuring their sales reps meet goals and maintain existing clients).
18. Sales Representative
These are typically entry-level, customer-facing positions or business-to-business sales.
The primary goal is to sell the company’s products, whether you work from a storefront or cover a territory.
Sometimes, sales representatives will focus on inside sales, which typically involves “cold calling” for new clients while in an office setting, or outside sales, which involves visiting clients in the field with new or existing clients.
Depending on the industry you work in, your specific title could be Account Representative, Brand Ambassador, Customer Care Representative, Equipment Sales Representative, or any number of other options.
19. Store Manager
The store manager will be running the sales as well as the operations of a retail store.
They ensure that their staff gives great customer service as well as monitor the financial performance of the store.
Store managers recruit, train, supervise and appraising staff. They also manage budgets, maintain statistical and financial records.
Basically, store managers supervise sales associates or associate managers.
In several industries, such as retail sales, a store will have several store managers, each managing either a specific shift or certain department of the store.
Solicit orders for goods or services over the telephone.
Deliver prepared sales talks, reading from scripts that describe products or services.
Basically, they persuade potential customers to purchase a product or service or to make a donation.
Contact businesses or private individuals by telephone in order to request donations for charitable causes.
Hence, next time when you hire for a salesperson, you would realize what the certain sales titles actually mean. We hope we could cover all the important sales titles. In case you have few sales titles in mind, please do let us know by commenting below.
Navaneetha, popularly known as "nav", loves to read, play badminton, play the keyboard and sing but when she's not doing any of those, she loves to write. What started as a high school hobby to write is now her ongoing passion. At AeroLeads, she manages Inbound Marketing and Social Media Marketing.