21 Lead Generation Software For B2B Businesses To Use in 2024

How well is your lead generation strategy working out? The answer isn’t positive many times. No, generating leads is not the problem, the problem is not being able to generate quality leads. So, how will you fix this lead generation problem? The answer might just lie in the automated lead generation software tools. 

You might have tried everything – from Webinar to content marketing, but to no avail. However, these automated lead generation software tools work like a charm. 

The good news is that these tools do not require much hassle on your part. Moreover, most of these lead generation software tools do a lot more than just generating leads. They build your audience and help you convert them into permanent customers. 

Our Top Pick For Lead Generation Software

1. AeroLeads – Lead Generation Software

Find Email Addresses of Decision Makers and Phone Numbers of Businesses

If you want to simplify your lead generation process, then you must consider using a lead generation software like AeroLeads. It is touted to be one of the best lead generation software in the market. 

Unlike traditional lead generation software, AeroLeads curates prospect data in real-time. Moreover, once you unearth the email addresses, AeroLeads also verifies them for free.

Here are some other prominent features:

  • Finds qualified contact details of companies and individuals in real-time.
  • Provides results based on your specific requirements with a simple Google Chrome plug-in. 
  • Integrates with some of the best CRM tools like Salesforce, HubSpot, Zapier and more. 

Pricing – AeroLeads offers a 30-day free trial after which you can upgrade to paid packages which start from $49 per month and goes up to $499 per month.aeroleads email finder pricing

They also offer a customizable package which can be tailored as per your budget and requirements.

2. Acquire

“Build your best customer experience with Acquire’s real-time customer engagement tools.”

Acquire lead generation software
Acquire.io is a customer communication tool that allows you to observe visitor’s activities and behaviour in real-time. This lead generation software enables you to connect with your visitors more contextually through live chat, chatbots and co-browsing.
Pricing: Acquire “basic” package starts with a $300 platform fee per month billed annually + $40 per month per agent and the “Pro” package starts with a $950 platform fee per month billed annually + $50 per month per agent. For Enterprise plan you can directly get in touch with their sales team.

2. ProProfs Chat

“Build instant, delightful support experience for your customers”

As a customer support tool, ProProfs Chat enables your operators to reach out to website visitors faster and offer them the instant support they need. You can monitor visitors, track their behaviour and enable your operators to become proactive and initiate a chat with visitors. This helps them understand the intent and offer solutions accordingly.

Besides this, the live chat tool enables you to create a support bundle from the 50+ integration options available. Some of the integrations are with the native apps such as ProProfs Knowledge Base, ProProfs Survey Maker, and ProProfs Help Desk.

And the best part is, these native app integrations are also available for the forever free plan. You even get options like CRM, CMS, email marketing, eCommerce integrations and more with ProProfs Chat.


The pricing starts at $0/user/month and is also known as the forever free plan that has all basic features that helps a startup kickstart their support services on the website. But other than that, the paid plan starts at $10/user/month.

4. Contactout

Find anyone’s personal email & phone number


Contactout helps B2B businesses find email addresses of leads and prospects on LinkedIn and Github. Once you find the email addresses, this automated lead generation software saves the profile to further initiate an automated email campaign. You have access to their intelligence database of over one billion email addresses.

Furthermore, the software tool is compliant with GDPR and USA privacy laws, which negates the data safety concerns.

Pricing – They offer a free plan with up to 100 search credits. Paid plans start from $19 per month.

5. Klenty

Klenty offers an out of the box solution to accelerate your sales.
Klenty relationship with cold prospects

From finding new leads to sending automated, yet personalized emails to generating qualified leads, Klenty does everything. No wonder, it is poised to be one of the best lead generation software in the market.

Other features of the lead generation tool include:

  • It automatically builds and manages your database
  • Engage your prospects
  • Generate qualified leads
  • Integrates with popular sales and marketing software tools like Pipedrive, Salesforce, Outlook and more.
  • Find accurate email addresses of your prospects.

Pricing – Initially, you can try Klenty free for a 14-day trial. Once you get the hang of it and assess whether it’s useful or not, you can avail the paid packages which start from $25 per month (billed annually) and goes up to $80 per month (billed annually).


Related: 20 Must-Have Lead Generation To Boost Sales

Email Marketing Software Tools

6. SendinBlue -Made Leadgeneration easy

Leverage automation in email marketing and SMS to inform, engage & convert

Sendinblue lead generation software

SendinBlue is a perfect email marketing tool for a quick email search. It can help you design and optimize your campaigns at the same time. Moreover, it also comes in handy if you want to segment or categorize your audience to narrow down your campaign. SendinBlue is a GDPR-compliant tool.

Pricing – They offer 5 packages for email marketing. First one is the freemium package where you can access 300 emails/day. For more features, you can avail the paid packages which start from $21 per month (approx) and goes up to $55 per month (approx).

sending blue pricing

They also offer an enterprise package which can be tailored for large email access and more specific needs.

7. GetResponse

Send emails that get delivered just when your prospect is most likley to enage.


GetResponse often finds a place in most of the lists talking about lead generation software. It’s most prominent features include automated email marketing, webinars, and landing pages.

Its user interface is touted to be super fast and easy to navigate. Apart from this, it has a lot to offer in the email marketing department, such as:

  • Drag-and-drop email editor
  • Autoresponders which allow you to follow-up with your customers automatically
  • Advanced analytics
  • A/B testing
  • Unique delivery tools that can discern the perfect time to send the email.

Price - leads tool

Pricing – Initially, you can start with their trial package. If you like their email marketing services, then you can start with their paid packages which start from $12.30 per month (billed annually) and goes up to $839 per month.

8. ActiveCampaign

Send super personalized, responsive, beautiful emails in just a few clicks


ActiveCampaign helps you build all types of an email list – whether it is small, medium or a bigger list. Their customer service team will offer tons of support to use this lead generation. Features like email marketing automation, segmentation, messaging, personalized newsletters help you achieve success in your email marketing campaign.

Pricing – Their prices start from $17 per month (paid yearly) and goes up to $229 per month (paid yearly). Remember, these prices are for 1000 contacts. You can navigate the contacts on the left-hand side to see the prices as per your requirement.


9. Woodpecker.co

Send your emails & follow-ups automatically, but one by one as if you were sending them manually

Woodpecker - lead generation software

If you are a small or medium-sized company, then Woodpecker can prove to be a wonderful email marketing tool for you. Its functions include cold emailing, lead generation via emails and more. 

Other prominent features include:

  • This email marketing software completely automated the email services and allows its user to schedule emails.
  • The user can contact multiple potential clients at the same time. This also leads to a wonderful networking cycle and a wider outreach. 
  • The best part is that the users cannot send an email twice to the same email address. The email marketing software will automatically detect that the email has already been sent. 

Pricing – For starters, you can avail Woodpecker’s 14-day trial. The paid packages start from $40 per seat/month and go up to $80 per seat/month.


Apart from this, they offer an “Enterprise” package which can be customized to cater to an individual’s preferences.

10. Mailshake

A simple solution for cold emails


Can you engage with the leads or prospects without their contact details? Of course, not!

Mailshake solves that problem by first helping you generate leads, engage your audience, build relations, and promote content. All you need is a Gmail account and you can build an omnichannel strategy to increase your outreach.

Pricing – The paid options start at $39 per month and range up to $99 per month. They also offer a 30-day money back guarantee if you are not 100% satisfied with the services.


CRM Tools

11. HubSpot

Manage your pipeline and speed up your sales team with the HubSpot CRM 


HubSpot offers a bevy of tools including sales, marketing, and a CRM tool. This CRM tool offers a perfect escape from the cluttered mess of spreadsheets, unorganized data, and inboxes. Using this free CRM tool, you can automate the whole process which makes your data decluttered and organized within a minutes. The best is that the tool is 100% free, and HubSpot claims that it will forever remain free.

12. FreshSales

With FreshSales CRM, your team can now use AI-based lead scoring, built-in phone, email, activity capture and more


FreshSales by Freshworks is a well-known CRM that streamlines your whole process of lead generation. From email automation to decluttering your inbox, everything is not only automated but organized under one user interface. This CRM for sales tool also allows you to manage your workflow and communication without any hassle.

Pricing – Initially, you can try out their 30-day free trial to see how it works. If you think it aligns with you and your business, then you can consider making the final purchase.

Freshworks pricing

13. Zoho CRM

Zoho CRM software helps businesses of all sizes close more deals the smarter way


Zoho CRM tool helps you converse with your AI-powered sales assistant for any customer information from your CRM system.

This multichannel sales CRM offers diverse features such as:

  • This lead generation software allows you to prioritize your emails by the sales pipeline.
  • You can segment the list of prospects that visit your website.
  • The CRM software tool allows single click dialing and offers features like prompt reminders and call analytics.
  • You can now capture leads and manage your brand’s social media interactions with this automated lead generation software.

Pricing – Zoho CRM offers a 15-day free trial in the beginning. After that, the paid packages start from $8/user/month billed annually up to $35/user/month billed annually. 


Sales Tools

14. Salesforce

With Salesforce put your customers at the center of everything you do

Salesforce - lead generation

It wouldn’t be wrong to say that Salesforce is counted as one of the best sales and lead management software tools in the world. It helps you manage varied spheres of your lead generation process – from managing leads to customers to sales teams. 

Salesforce navigates everything and helps different departments like sales, marketing, and support teams to work in sync. This allows every individual in the team to see important sales and customer data with more width and breadth, freeing them up to generate new clients and better service existing ones.

Pricing –  Although Salesforce offers a 30-day free trial package as well, the paid packages start from $25/month and goes up to $300/month. 


15. HubSpot Sales

Saves your time at every stage of the sales funnel

HubSpotSales Lead generation software

Just like Salesforce, HubSpot Sales is also one of the best sales automation tools on the internet. HubSpot is a part of other suites of HubSpot tools which include CRM as well as a marketing tool.

This lead generation software offers wonderful features for startups and small businesses. For instance, it helps you save plenty of time and generated automated leads. It follows-up with your prospect and allows you to make your customer interaction even more effective.

Pricing – HubSpot Sales offers a freemium package. The paid packages start from $50/month, called as “Starter” for individuals. Apart from this, they have an “Enterprise package” that starts at $1200 per month. 


16. Limecall

Limecall is a callback software that provides personal one-on-one conversations with your prospects that you can turn into qualified leads.

Its employees are available 24/7 to answer any questions from the visitors of your site in order to maintain their attention and to get the answers as soon as possible.

This tool also has a widget that offers free calls to the visitors within 30 seconds of the question, and if they wish, they can schedule the call for some other time that suits them.

The Starter Plan is free, and then the prices begin to range from $35/mo depending on the number of calls and the engaged call operators.

leadgeneration software

B2B Database Software Tools

17. Clearbit

Clearbit is the marketing data engine for all of your customer interactions

ClearBit Lead generation software

Clearbit is an ideal lead generation software that enriches your business with intelligent and powerful data. First and foremost, it deeply understands your customers and helps you streamline your marketing and sales interaction in the same direction as your target audience. Since it provides fresh and real-time data, you won’t even have to worry about data being outdated or stale.

Communication Tools

18. Octane AI

Make sales through Facebook Messenger

Octane AI Lead generation software

Octane AI specifically works to increase revenue for your Shopify store. It is a Facebook messenger bot that incorporates with your Shopify account. Now, people can solve their simple queries with this bot which results in increased sales and revenues. 

Pricing – Their pricing varies based on monthly active people. You have to move the slider given on their pricing page to get the quote as per your specifications. For example, for 250 monthly active people, their basic package costs $9 per month and Pro package is priced at $209 per month. They also offer a 30-day free trial. 


19. Jivochat

Get on your customers’ level with JivoChat

Jivochat Lead generation software

Do you want to empower your brand with a messaging service that fully engages your customers? Then JivoChat is the communication tool for you.

This lead generation software is an all-in-one messenger that caters to the customer on every platform including live chat, email, phone, and social media channels. 

Pricing – You can avail the freemium package with basic features. They also have a professional version which is priced at $10 per month for one agent if billed annually. You can also try the JivoChat Professional free for 14 days first


20. Crisp Chat

Cross-channel customer support experiences using modern messaging

Crisp Lead generation software

Crisp is not your regular communication software tool, it delivers a personalized experience to your customers and prospects by having a human-touch in the conversation.

This lead generation software can also help you get valuable feedback from your customers. Moreover, Crisp messaging tool automates the retargeting process by sending target email and in-app messages.

Pricing – For starters, you can assess this lead generation messaging software by availing their freemium package. For more features and seats, try out their paid package starting at $25 per month. 

pricing crisp chat

21. Intercom

The customer messaging platform that helps grow businesses faster through better relationships

Intercom Main Lead generation software

Intercom can be integrated with various web platforms and revolutionizes the way customer support process is done. It also allows you to send scheduled messages to your prospects to increase interaction and conversion rate. 

Pricing – The starting package called “Essential” is priced at $87 per month and “Pro” package with more optimized features is priced at $127 per month. Get in touch with their sales team to avail their customizable “Premium” package. 

Summing it all up

These are some of the best lead generation software in the market today. These B2B software tools automated the complete sales and marketing process by taking things in their capable hands. There’s a different tool for every different specification and need that your company might have.

Have you used any of the mentioned lead generation software tool? Also, if you have more suggestions, feel free to comment!

Do you want to generate leads at a low cost? Download our Chrome extensions and start exploring it for free.

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About Deepti Jain

Deepti is a senior content writer with AeroLeads. She spends a lot of time brainstorming ideas and writing marketing and sales content. She also has a knack for writing and reading about politics and prevalent social issues and regularly pens letters to the Editor of The Hindu newspaper. When she is not working, you’ll find her socializing with friends or binge-watching Netflix. (And devouring sushi).

9 Thoughts on “21 Lead Generation Software For B2B Businesses To Use in 2024

  1. Thanks for including Woodpecker.co, Deepti!

  2. Amazing list, Deepti!

  3. Andy on May 29, 2019 at 2:14 pm said:

    Hello Deepti. Good list!!

  4. Thanks for sharing this exhaustive list of lead gen tools.

  5. Nick Othen on January 20, 2020 at 1:47 pm said:

    Interesting list, some that have never heard of but going to give a try.

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