Author Archives: Deepti Jain

Deepti is a senior content writer with AeroLeads. She spends a lot of time brainstorming ideas and writing marketing and sales content. She also has a knack for writing and reading about politics and prevalent social issues and regularly pens letters to the Editor of The Hindu newspaper. When she is not working, you’ll find her socializing with friends or binge-watching Netflix. (And devouring sushi).

How Recruiting Businesses Can Find Their Leads On Linkedin

LinkedIn

You already know LinkedIn networking can help you build great connections.  On top of that, it helps you get in touch with qualified leads and build lasting relationships with a loyal audience base.  Which is why recruiting businesses get plenty of advice to search for leads on LinkedIn.  And that’s a great piece of advice, Read More →

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How To Find The Email Address Of The Company CEOs

Segment and Target Your Contacts

Like it or not, cold emails are the most direct way to get in touch with your prospects. This statement rings true especially when it comes to reaching the CEO or founder of a company.  Directly getting in touch with the CEOs of your target companies will help you close your sales deal much faster Read More →

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How to Generate Leads For Your Recruitment Business

Linkedin lead generation

In the past, if one wanted to generate leads for their recruitment business, all they had to do was to pick up their phone and pitch your offer via cold calling.  But as the times changed, this method of lead generation has now become archaic. Not only is cold calling too nerve-wracking but it is Read More →

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10 Best Lead Generation Plugin For WordPress

Wordpress plugin graphic

Lead generation is one of the most if not the most vital part of any business.  If you don’t take your lead generation strategy seriously, then you are going to face serious trouble boosting your sales.  For one, more than 75 percent of first-time website visitors don’t ever come back.  That’s why you need to Read More →

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How to Use Facebook to Promote ECommerce Store

Facebook

Opening your own ecommerce store is a bit of a gamble and takes a whole lot of planning. You can never be sure whether it will take off or not.  Let me be blunt about this: opening a snazzy and chic ecommerce website isn’t nearly enough. In the end, it all breaks down to promotion Read More →

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What Are The Lead Generation Metrics That You Need To Track

Lead Generation

Lead generation is one of the most important aspects of your business.  I am sure you want to use lead generation tactics that make it worth all the money you spend.  However, all your lead generation efforts will go down the drain if you don’t measure your lead generation metrics.  After all, how will you Read More →

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5 B2B Marketing Automation Case Studies

marketing automation

Marketing can be tedious, not to say down-right time consuming sometimes.  From churning out regular blog posts to running email campaigns, there’s a lot to do, but the time is limited. And this is where marketing automation comes into the game.  Hold on… Are you, by any chance, skeptical about marketing automation and its long Read More →

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5 Best Cold Email Marketing Tools With Auto-Follow Feature

Aeroleads email marketing tools

Are you sending out an automated cold email with follow-up features to increase your conversion rate? What about cold email marketing and drip email marketing?  I am sure you are trying out every email marketing tactic you can get your hands on. And if you are not, you need to start your follow up emails Read More →

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5 Ways to Build a Competitive Brand on Social Media

social media branding

You cannot wait for your brand to become bigger than your competitors’. Nobody goes down without a fight in the marketing world, especially not those who’ve already achieved something. If you want to steal your competition’s market share, you need to join the battle. And what better battlefield you have other than social media? You’ll be Read More →

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How to Design Emails That Drive Conversions

Email marketing

An average person receives close to 126 emails in a day. In a cluttered inbox, filled with various kinds of emails, why would someone choose to read your email? This is the first question that every email marketer ought to ask themselves before sending in the emails.   Before imagining the campaign for the email Read More →

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