Author Archives: Deepti Jain

Deepti is a senior content writer with AeroLeads. She spends a lot of time brainstorming ideas and writing marketing and sales content. She also has a knack for writing and reading about politics and prevalent social issues and regularly pens letters to the Editor of The Hindu newspaper. When she is not working, you’ll find her socializing with friends or binge-watching Netflix. (And devouring sushi).

Customer Retention vs. Acquisition: What Should Be Your Main Focus?

There’s plenty of business advice on the internet.  From marketing to sales, you can read just about everything, but most of them miss a piece of critical information.  They fail to mention that everything is revolved around customers.  Because whatever you do, you do it for the customers.  I am sure we all can agree Read More →

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5 B2B Marketing Automation Case Studies

Marketing can be tedious, not to say down-right time consuming sometimes.  From churning out regular blog posts to running email campaigns, there’s a lot to do, but the time is limited. And this is where marketing automation comes into the game.  Hold on… Are you, by any chance, skeptical about marketing automation and its long Read More →

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5 Tips for Improving Your Lead Generation Funnel

Lead generation is one of the most important aspects of any business. If you aren’t generating leads, you’re not growing your customer base. But just as important as generating leads is turning them into sales. According to Marketo, 96% of visitors to your website aren’t ready to become customers yet. The process of capturing leads, Read More →

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12 Most Important Email Marketing Stats Every Marketer Should Know About

Email Marketing is nothing short of a war.  Is this an exaggeration? NO!  Before you think that I have lost my mind and begin to exit this blog, hear me out… I hope you know that your prospects are probably getting hundreds of other emails similar to the one you just sent.  Thus, while there Read More →

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How to Engage Your Leads Before Your Marketing Event

Congratulations are in order, it seems. After all, it isn’t every day that one launches their own marketing event. Well, whoop-de-doo! But, hold on: sorry to put a damper on your excitement, but how do you plan to engage your leads before your marketing event? If you think that sending out invites for your upcoming Read More →

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13 Lead Generation Tactics to Get your Money’s Worth [Updated in 2019]

No one wants to lose their money. So imagine leveraging a few lead generation tactics for months end, spending resources and times to perfect them — and in the end finding out that the leads you generated are unqualified. Sorry to say, but you pretty much did this to yourself. What went wrong? Well, for Read More →

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Top 7 LinkedIn Tools To Boost Your B2B Sales [Updated in 2019]

Are you tired of lurking around business parties waiting for a chance to pounce on? Or traveling miles to various seminars hoping that finally, you’ll build some prolific connections? But still coming up empty-handed? There’s another easier and better option for all you folks. I’m sure you’ve heard of LinkedIn marketing tools before. Have you? Read More →

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7 Best Sales and Negotiation Trends for 2019

The negotiation stage is key during the sales process. Top negotiators have ditched some of the hard-stance tactics of days past and adopted modern trends which lead to more mutually favorable agreements. 2019 may likely see a stronger reliance on technology while still making the sales process more personal. Here are some of the top Read More →

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How LinkedIn Turned Into A Massive B2B Database Holder

LinkedIn, a massive B2B database — who would have thought? Would you have believed me if I told it to you a couple of years ago that LinkedIn, a professional social media platform, which was once looked down upon would turn into a massive B2B database holder in the future? LinkedIn is not just a mere Read More →

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How To Leverage Social Selling To Increase Your Sales

Social selling is a buzzword these days. The internet is inundated with blog posts on social selling tips to increase your sales or brand awareness.  But even with all these how-to guides, people are unable to propel their sales using social media.  In fact, many businesses are facing troubles tracking their return on investment (ROI) Read More →

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