‘Strategy without tactics is the slowest route to victory’, was said by Sun Tzu, many centuries ago. In this age, this adage still holds true. In businesses, you cannot succeed without proper strategy, tactics and the benefits that come along with them. With the rise of modern tools like CRM, the B2B selling landscape will … Read More →
Your email list is the life and blood of your business. In order to take advantage of connecting with customers through your compiled email lists, you need to work on email list building. Depending on your strategy, your email lists can shrink as members opt out of email subscriptions, or grow more and more in … Read More →
Videos are changing the marketing landscape since they have helped many brands in establishing themselves and aided many in standing apart from the tough competition. Despite the positive role video content plays, many marketers are hesitant to be more accepting of this new trend. But, this is all about to change since Cisco has reported … Read More →
The marketing strategies from across the globe lead special focus on email marketing. This technique has gained immense success in the past time and promises greater success in the coming era. Email marketing also plays an important part in advertisements. It is one of the most cost-efficient ways to build personalized communication with the client. … Read More →
You already know LinkedIn networking can help you build great connections. On top of that, it helps you get in touch with qualified leads and build lasting relationships with a loyal audience base. Which is why recruiting businesses get plenty of advice to search for leads on LinkedIn. And that’s a great piece of advice, … Read More →
Like it or not, cold emails are the most direct way to get in touch with your prospects. This statement rings true especially when it comes to reaching the CEO or founder of a company. Directly getting in touch with the CEOs of your target companies will help you close your sales deal much faster … Read More →
In the past, if one wanted to generate leads for their recruitment business, all they had to do was to pick up their phone and pitch your offer via cold calling. But as the times changed, this method of lead generation has now become archaic. Not only is cold calling too nerve-wracking but it is … Read More →
Lead generation is one of the most if not the most vital part of any business. If you don’t take your lead generation strategy seriously, then you are going to face serious trouble boosting your sales. For one, more than 75 percent of first-time website visitors don’t ever come back. That’s why you need to … Read More →
Opening your eCommerce store is a bit of a gamble and takes a whole lot of planning. You can never be sure whether it will take off or not. Let me be blunt about this: opening a snazzy and chic eCommerce website isn’t nearly enough. In the end, it all breaks down to promotion and … Read More →
Lead generation is one of the most important aspects of your business. I am sure you want to use lead generation tactics that make it worth all the money you spend. However, all your lead generation efforts will go down the drain if you don’t measure your lead generation metrics. After all, how will you … Read More →
