When it comes to finding the important elements of B2B marketing, lead generation ranks first. Without lead generation, the term ‘B2B Prospecting’ has no meaning and without lead generation tools there is no “prospecting”
And, achieving this goal is really challenging. Reaching the right customers, getting them on your website, convince them about your product/service, convert them into leads, and put efforts in nurturing those valuable leads for a lifetime. It’s not magic to happen in a day.
Wondering how to get started with lead generation process?
Well, the first step is to get acquainted with the right set lead generation tools that will help you reach your prospects easily.
And, why that’s important?
Because the majority of B2B marketers have no idea about which are the right tools and how to use them while connecting with leads. Besides, lead generation is the combination of various marketing strategies such as email marketing, content marketing, on-page, inbound, etc.
To help you make the right choice, we have segregated the major lead generation tools into the following categories:
Email Marketing Tools
Email Lookup tools
Inbound lead generation tools
Form Collection Tools
Marketing management tools
Let’s get started
Email Lookup Lead Generation Tools
Email finder tools are online technically advanced lead generation tools with in-built algorithms that collect email addresses database of your prospects from their LinkedIn profiles thereby boosting your lead generation activities. Some of the popular email finder tools are listed below:
AeroLeads is one of the top-ranked email finder tools on the internet to collect emails for email marketing. It is popular among many marketers for its ability to find genuine emails from LinkedIn or Xing. AeroLeads assists you on:
how to find email addresses and business contacts from LinkedIn
Get 15 data points (full name, job title, location, working company details, business contact numbers, etc.)
Export data to Hubspot CRM, Zapier, Zoho CRM, FreshSales, Salesforce, etc.
Another best thing about Aeroleads that it teaches you to find the email for an email marketing campaign and other contact information in real-time. This avoids the chances of email addresses getting irrelevant.
Create amazing content, capture leads through this lead generation tool, and preserve them through rebound emails. Their services start from $49 per month.
Hunter is one of the popular email lookup tools on the internet with more than 10,000 positive reviews.
Regarding the accuracy of data found, hunter states that the results provided include a secret score in percentage that scrutinizes the accuracy. The tool integrates with many other applications and provides 50 free searches per month.
Each time you visit a website, simply click on Hunter’s chrome plugin and you will get a list of email addresses associated with the website domain you are visiting. You can also see the name of the sources of email addresses along with their discovery dates.
Vocus.io is one of the recommended lead generation tools that personalize email campaigns, track and automate email followups, schedule appointments, and seamlessly collaborate with your team. It easily integrates with third-party apps like Gmail, Salesforce, Zoom, HubSpot, Zapier, Zoho, etc. With Vocus.io, you can send mass emails from your domain and get detailed reports on email opens and click links. The tool comes with 30 days of free trial with no credit card required. Their pricing starts from $5 per month.
Voila Norbert is one of the popular email lookup tools used to find corporate emails and validate them in real-time to reach real people thereby keeping your sender score safe. Their database is accurate and updated with right B2B contacts. They claim to have 98% deliverability rate. All you have to do is create an account on Voila Norbert and receive 50 searches for free. Their pricing starts from $49 per month with 1,000 leads/month.
Lusha is one of the fast and efficient email lookup tools that searches your prospects emails by adding its service to LinkedIn, Twitter, Salesforce, etc. Lusha comes with a chrome extension that automatically scans your prospect’s profile page and provides the updated information in compliance with all types of data regulations. Their free plan comes with 5 credits/user/month while their pricing starts from $39/user/month with 50 credits.
Zoominfo is one of the best email lookup tools that offer you a comprehensive database of contacts to boost your sales and BD team performance. With ZoomInfo, you gain access to your prospect’s all types of business information (email address, phone numbers, company names, etc.). The pricing details will get upon request.
LeadIQ is one of the recommended email lookup tools for your lead generation business. LeadIQ’s Chrome extension makes prospecting simple, fast and eliminates the data entry for reps. Their pricing starts from $75 per month.
Lead411 is an award-winning sales platform and one of the best Hunter competitors in 2020. Lead411 allows you to find prospects that fill your funnel with actionable data. They offer 7 days free trial post which the pricing starts from $50 per month.
Persona is a highly-targeted lead generation platform and one of the best Lusha competitors you can consider in 2020. With Personas, you save 50% of your time during prospecting and achieve high-converting leads thus increasing your company revenue. Their pricing starts from $250 per month.
Email Marketing Lead Generation Tools
Email marketing is one of the important aspects of lead generation. Its ROI is significantly high with a return of $44 for every $1 spent. Following are the top email marketing tools for your business:
Sendinblue is one of the best email marketing tools for small to medium-scale businesses. It’s cloud-hosted and mobile-friendly that helps in email optimization efforts via audience segmentation, workflow automation, smart scheduling features, and targeted campaigns.
The tool also offers tested email templates and builders so that you can create convincing emails and attractive newsletters without any coding skills. Their pricing plan starts from $25 per month with 40,000 emails/month.
MailChimp is one of the best email marketing tools for bloggers and small-sized businesses. MailChimp comes with advanced marketing features like service and app integrations, A/B testing, Contact segmenting, Autoresponders, and time-zone based email sending. Besides, they also provide a lot of educational resources on their website.
With MailChimp’s free plan, you can have a maximum of 2000 subscribers and send up to 12,000 emails every month. If you want to exceed these numbers, you need to purchase their plan without any refund or money-back guarantees.
HubSpot is one of the popular email marketing tools which comprises sales, inbound marketing, and CRM software. Major companies prefer Hubspot for growing their subscriber list and adding email metrics to their business solutions. With Hubspot, you can implement a personalized approach towards your target customers and perform email delivery more attractive. You can customize your emails based on consumer’s behaviour and personality without any complex coding skills. Some salient features of Hubspot software are:
Email Lead Nurturing
Email Testing and Organizing
With HubSpot sales modules, you can build personalized email templates and track performance based on the response to them. Also, you can also add meeting links to your emails so that you can remind your customers about any scheduled meetings between them and you.
AWeber is one of the popular automated email marketing tools used for lead generation. It’s in the market for the past 18 years and has invented an email autoresponder. This top-notch email marketing tool comes with salient features such as drag and drops email builder, a variety of pre-designed templates, and hundreds of integrations. With Aweber, you can build automated email and email-follow up sequences based on triggers. You will be able to A/B test your emails, get access to deliverability rates and open rate data. Moreover, you can also create easy and quick email signup forms and embed them on your website. In case of any problem, AWeber has live chat and email support from 8 A.M to 8 P.M EST.
They provide a 30-day free trial with access to all features, post which you need to purchase their plan. They don’t have any refund policy.
GetResponse tool comes with features like landing page creation and webinar solution and is one of the highly reviewed email marketing tools. They have a user base of more than 3 million and is termed as an all-in-one marketing platform. You can create your emails using their intuitive drag and drop builder. The advanced features of GetResponse are:
They feature perfect timing pinpoints you the perfect time to send emails to your prospects to maximize productivity. They have a 30-days free trial with all accessible features, post which you need to purchase their plan.
Constant Contact is one of the recommended email marketing tools to improve your B2B prospecting efforts. From launching an email marketing campaign to boost Google Ads sales, Constant Contact offers you all the tools and guidance to achieve desirable results.
They offer 100+ latest and mobile-optimized templates that can convert and engage customers, real-time analysis, and coupons, events, etc. Their pricing plan starts from $20/month for up to 500 contacts.
Drip is one of the efficient email marketing tools suitable for bloggers, eCommerce site owners, and digital marketers. It’s a user-friendly tool consisting of intelligent marketing features. If you own an e-commerce website, Drip is the best option for you that helps you understand customer intent and their purchasing pattern. Drip’s free plan includes 100 subscribers count and unlimited email sends. Their basic plan starts from $49 per month up to $99 per month.
Keap is one of the popular email marketing tools that help you create targeted email marketing campaigns using their decent features like advanced segmentation and subscriber tagging. The software offers a 14-days free trial with access to all features with no credit card needed. Their pricing starts from $99 per month to $299 per month.
Inbound Lead Generation Tools
Inbound lead generation tools are responsible to boost the traffic volumes to increase the efficiency of your on-page lead generation techniques. Following are those tools:
ProProfs Chat helps you optimize your sales funnel by capturing qualified leads and saving them automatically to your choice of customer relationship management (CRM) software. You can even use Announcements to let your website visitors know about upcoming sales, events, discounts, or product updates. This will help you bring the needed engagement and enable your sales team to identify upsell opportunities efficiently. And that’s not all. You can integrate ProProfs Survey Maker and create a customized pre-chat form that will help you collect data and send visitors to the right teams to improve sales efficiency.
LinkedIn Sales Navigator is a powerful collection of search capabilities, enhanced visibility into expanded networks, and personalized algorithms that help you connect with the right decision-maker.
It simplifies the process of searching, contacting, and staying connected with customers, prospects, and referrals. You need not spend long hours to manually track your prospects. Instead, you can use the saved time calling your customers or giving demos.
Top marketing and sales professionals view LinkedIn Sales Navigator as the best version of LinkedIn until today. It’s a paid tool for all users registered on LinkedIn. They offer various types of subscriptions (individual, team, and enterprise) based on your business needs and team size. Pricing starts from $64.99/month.
Quora is a question-answer based platform where questions are asked, answered, followed and edited by online users. It’s a great place to gain and share knowledge. With the rising popularity of Quora, many B2B businesses have started using it to promote their products. Numerous customers are seeking genuine answers for their queries related to products. Hence, if you search Quora for topics related to your business product/services, you will find hundreds of people asking questions to whom you can provide detailed and satisfactory answers. This creates trust among your customers about your business thereby driving potential leads towards you.
SlideShare is one of the popular platforms used to share professional content such as presentations, infographics, documents, videos, etc. With its collaboration with LinkedIn since 2012, SlideShare has become one of the most widely used lead generation platforms. By designing well-informed slides, you can share your business presentation here thereby gaining thousands of views. Once the audience starts liking your presentations, they will rank well in search results whenever anyone searches for a topic related to your niche. SlideShare is free to use.
Form Collection Tools
Form collection tools are meant to collect email addresses and other details of your prospects visiting on your website to create an email list for content promotion, drip campaigns, etc.
Google forms are one of the best online form builder apps and free for use. You can create efficient forms quickly and easily via Google forms. As compared to any other form app, Google Forms are fast i.e. adding and editing form fields here is faster. Google Forms are completely free to use and they automatically save your form results to a Google Sheets spreadsheet.
Zoho is known for creating CRM, accounting, email, and document editing apps. Zoho also makes Zoho Forms. Create your account on Zoho and start building forms for free. With Zoho Forms, you can create tasks and send emails from Zoho when forms are filled out. Their free plan includes three forms and 500 submissions. The basic plan starts from $10 with unlimited forms.
Formstack is one of the best forms of builder apps for complicated workflows and businesses. For any highly regulated business, Formstack is the best option. Using its workflows feature, you can create approval workflows to send form data to the right people at your company. The HIPAA- and GDPR- compliant forms by Formdata ensure the security of private data by respondents. Their pricing starts from $19/month with one user and five forms.
Microsoft Forms is one of the popular form builder apps to collect and analyze Excel form results. If you want to use Excel instead of Google sheets, Microsoft forms are the best option. Adding questions to Microsoft Forms is fast and easy. All you have to do is choose the answer format, and questions type and response options. Microsoft forms are free provided you have a Microsoft account.
Cognito Forms is one of the best online form builder apps to build forms with advanced features like conditional logic, file uploads, calculated fields, repeating sections, etc. Cognito forms come with pre-built templates and a drag-and-drop editor. Their free plan includes one user and unlimited forms with up to 500 entries/month while the paid plan starts from $10/month.
Marketing Automation Lead Generation Tools
Marketing automation tools are a combination of email marketing automation and lead management abilities. These tools are designed to accelerate lead generation and nurture. Following are some of the top marketing automation tools.
Marketo is one of the best marketing automation tools that help marketers manage their email campaigns and boost lead generation efforts. Marketo offers all B2B marketing solutions including lead management, email marketing, customer marketing, customer base marketing, revenue attribution, and account-based marketing. It comes with advanced functionality and has a large knowledge base. Their pricing starts from $1,195/month.
Customer.io is one of the popular marketing automation tools that help to send targeted emails, push notifications, and drive subscriptions. It easily integrates with your mobile app and you can witness real-time data thereby making personalized messages easier. Customer.io is free for 200 people with 400 monthly credits. The pricing starts from $50/month for 5,000 people with 10,000 monthly email credits.
Pardot, powered by Salesforce, is a marketing automation solution that helps marketing companies build meaningful connections, generate pipeline, and empower sales to close more leads. With Pardot, you can boost your customer engagement with CRM integration, lead nurturing, ROI reporting, etc. Their pricing starts from $1,000/month with all features including prospect tracking, email marketing, lead grading and scoring.
DialogTech is voice-based marketing automation tool and is a leading provider of AI-powered conversation intelligence for marketers. Many top industry leaders prefer DialogTech for the data technology, expertise, and support they need to drive and convert more callers to customers. The tool is packed with features like phone surveys, call-tracking, reverse lookup, conversation analytics, geolocation routing, and more.
LeadSquared is ideal for small and medium businesses who want higher sales productivity. With LeadSquared, you can capture leads from your website, chat, phone calls, online campaigns, etc. Their pricing starts from $200 for 5,000 contacts.
Popups Lead Capturing Tools
Popups tools are necessary tools for the lead generation process. Popups help you to easily grab your website visitors’ email addresses and other information. Following are the recommended Popups tools:
ProProfs Survey Maker is another tool that can help you get quality leads in the sales funnel. With the help of this tool, you can create popup surveys to collect website visitors’ feedback and other important contact information like name, email address, etc. Besides increasing the number of quality leads, you can put the brakes on the rising bounce rate. This tool comes with 3 plans, and a 15-day free trial is available for each of them. The pricing starts from $0.05 Response/Month (billed annually).
Qualaroo is a customer & user feedback software that can help you collect valuable customer feedback that matters and enhance user experience with ease. It is a tool, which lets you, target the right audience by asking the right questions at the right time, once embedded, it never slows down your website and provides AI-powered analytics & reports that help you make data-driven decisions.
All these features are appropriate for implementing the gathered feedback and grow your user base by converting potential customers into leads.
ThriveThemes comes with a technology SmartExit that prompts popups only when certain conditions are fulfilled. The popups are shown based on user’s activities and their time spent on the website. Main features include Trigger Options, Form animations, and multiple popups layouts. Pricing starts from $67/website.
Sleeknote comes with a drag and drop builder, page-specific targeting, and a rule engine that assists you to personalize your messages, depending upon behaviour, traffic, and device. It has real-time analytics to track performance. Pricing starts from €49/month.
Sumo comes with a wide range of popups including slide-in and welcome mats. You can also add a social bar and heat maps to see visitor interest in various page elements. Their pricing starts from $29/month.
Calendar tools help you easily set up sales calls and product demos hassle-free and painless. Following are some popular calendar setting tools.
With Doodle, you can easily schedule your appointments using the options to suggest times and invite participants. It’s quick and collaborative. Doodle keeps updates and reminders in one place. Pricing starts from €43/year.
Calendly helps you schedule meetings without back-and-forth emails. Its setup is easy. All you have to do is tell your availability preferences and the tool will do the rest work for you. Some amazing features are setting buffer times, supports round robin and collective availability meetings, seamless timezone detection, and more. Pricing starts from $8/month per user.
Marketing Management Tools
Marketing management tools help you measure performance, improve lead generation efforts and enhance lead quality.
ActiveCampaign is an integrated email marketing, marketing automation, and small business CRM. Save time while growing your business with sales automation. With ActiveCampaign, you can use precise targeting to find the correct prospects and grow your audience. It helps to create campaigns to guide customers during their buying process. Pricing starts from $9/month.
Hoovers helps you to find qualified sales leads with their industry-leading sales intelligence solution. With Hoovers, you can fast-track your buyer’s journey, cross-sell and upsell existing accounts along with building strong customer relationships.
Buzzsumo is aka content management tool that helps you discover the most popular content forms across social media and other platforms. You can also find the trending topic related to your niche and get alerts for any newly published content that focus on your business keyword. Pricing starts from $99/month.
This lead generation service uses a combination of automation and lead generation to help you get your lead numbers high using outbound emails. Using machine learning and artificial intelligence, the tool does everything from gathering leads to give you warm lead using automated emails. Pricing: $1/ lead per month.
This is a tool to help you in assisting in building up websites from its gigantic database of web technology options and sites. By having access to such data you can see which sites have what features and whatnot. Price: Free
This isn’t specifically a lead generation service provider but because of its potential usage, it deserves a place in this list. Vyper helps in creating contests, promotions and other social media buzz generation practice that are bound to get your lead generation pipeline running smoothly. Using Vyper can help in a manifold increase in lead generation and viewer base. Price: $29/month
This is another such tool that doesn’t have lead generation service provider written over its description. It is the practices and services such tools offer that make them better than some dedicated lead generation tools. Although if you are looking for a full marketing suite, you’d be better off looking at Hubspot or one of these Hubspot alternatives. Using sales funnels to generate leads is a great practice, but you might need additional CRM.
Callpage claims to get over 75% more calls from your webpage itself using their service. Using Callpage engages the user to a phone call instead of a chat message and helps visitors get instant information and clarity through immediate call responses. This leads to a higher number of consumer trust and therefore more and more leads. Price: $79 per month.
The popular chat button across several sites is a great tool to have. It most likely is an Intercom feature that the website is using. By using its engage tool, you can have access to different messages sent to different people on your site. This information is provided based on the user activity on your site. Price: starts at $49 per month.
Datanyze is a nice tool to have access to a deep understanding of technological features and insights. Additionally, it enables you to search for leads and prospects, using specific conditions and requirements. It lets you get those leads that either is in your competition’s lists or not in them. This is a super effective tool to get that competition-crushing feature should you be willing to follow that strategy carefully to get experienced leads. Price: it starts at around $29 per month.
Wisepops is one of the best popups tools that help you create beautiful and contextual popups, banners, bars for your mobile and desktop visitors. With Wisepops you can easily grow your email list, retain abandoning visitors, collect their feedback, send coupons & offers, and boost video views. Their drag and drop builder helps you create attractive popups within a few clicks. Pricing starts from $41/month.
OptinMonster is one of the powerful lead generation and popups software for marketers. It helps you to convert and monetize your website traffic easily. With OptinMonster, you can instantly grow your email list, generate more leads, and increase sales as per your expectations. Some amazing features include drag and drop builder, A/B testing, mobile-specific popups, etc. Pricing starts from $9/month.
It is another automated lead generation tool. This is a tool where we share and schedule posts on social media.
Gascoigne is currently the CEO of Buffer. By May 2017, the team of buffer had reached 75 people working remotely from 50 cities in different parts of the world and more than 4.5 million registered users and over $14 million in annual revenue.
It was founded in the year 2010.
In this tool, we schedule posts on social media websites such as Facebook, Instagram, Pinterest, and Twitter.
If we select to use the business version of Buffer you will also get detailed analytics that makes you to better understand your social media return on investment.
This tool will help lead generation because a strong social media presence is a simple way to drive qualified traffic to your website.
LeadBoxer is the one of automated lead generation tool which makes us find new leads for your business, gain valuable insights about your website visitors, speed up lead qualification and grow your revenue.
It is founded in the year 2014, headquarters is present in Amsterdam, Noord-Holland and company size is 11-50 employees.
LeadBoxer provides this by giving you advanced real-time information about who is on and interacting with your website.
LeadBoxer will provide you with impressive results and a very healthy return on investment by using proprietary algorithms and data sources.
Right Hello is a lead generation tool which allows you to solve the problem of not having enough customers coming to you.
It was founded in the year 2014 and the size of the company is 51-200 employees.
This is a tool which allows you to easily create a list of thousands of potential customers. Pick the companies which appeal to you most and then send a qualified contact at the company a personalized email message.
It is an essential tool to greatly improve your sales. It has the potential to greatly improve your sales if you are driven and ready to work hard to approach and seek out the best new business opportunities.
Hoot suite is a lead generation tool which is similar to the buffer.
It was founded in the year 2015 headquarters in Peabody, MA. Company size is 2-10 employees.
This one will help you to get more leads to your website using social media, which means you have more opportunities to close deals.
If we choose this as our tool or buffer it is our best choice.
So these are some of the top lead generation tools recommended for your business. They are used by top marketing professionals around the world. Have you used any of these tools during your B2B prospecting process? Share your experience with us via comments right now.
Rashmi Chimmalgi has 4 years’ experience in Digital Marketing and Content Writing. She writes SEO/Lead Generation/Marketing articles for companies that want to grow their online business rapidly. Currently, she is working as a freelance writer and helping many potential business professionals to fulfill their website Content Writing and Lead Generation needs.