15 Top Lead Generation Tools to Grow Your Business in 2020

Are you struggling to generate leads online despite having a great website and best services/products? Let’s face it. Online lead generation is getting difficult every year especially in 2020. Thousands of online businesses are competing to garner attention from their target audience.

You are putting genuine efforts to bring relevant and valuable traffic to your website. You could have also tried a hand in providing the best offers for your customers, but still unable to reach new customers or convert visitors into leads.Here is the solution for you, Lead generation tools.

Top 15 Lead Generation Tools

We are presenting the top 15 lead generation tools and software that will assist in achieving your monthly target of generating new leads.

1. AeroLeads- Lead Generation Champ!


Aeroleads tops among the lead generation tools list for 2020. It enables you to build a real-time email list for marketing and sales purpose. Aeroleads software comes with a free trial version with 10 credits to search for your potential prospects. With Aeroleads, you can:

• Find business emails and contacts from LinkedIn
• Get 15 data points (full name, job title, location, working company details, business contact numbers, etc.)
• Export data to Hubspot CRM, Zapier, Zoho CRM, FreshSales, Salesforce, etc.

Create amazing content, capture leads through this lead generation tool, and preserve them through rebound emails.
You can use unlimited free accounts but they come with some limitations on usage and results. You can install AeroLeads software through a chrome plugin and start using it for free. Build your email list via Aeroleads.

2. Intercom-For Better Customer Relationships




Intercom tool ranks second in lead generation tools list. It helps you to accomplish your marketing and sales goals. It comes with many components and features. Intercom provides on-site messaging and chats features so that you can converse with website visitors and note their details. After entering their system, based on the behavior of your on-site visitors, you can create message alerts to support or hold their attention. In addition, Intercom provides an integrated knowledge base and help desk for customer support.

3. ManyChat

ManyChat - chat marketing

ManyChat is one of the best lead generation tools in 2020. With ManyChat, you can easily create a Messenger bot that assists you in generating leads, nurture them along with retention tasks. The features of ManyChat bot include live chat, lead scoring & automation, and website forms that enables you to connect easily with your buyers. With ManyChat, you can:

• Create your lead-generation strategy
• Maintain influx of top-quality leads
• Convert leads into long-term customers
• Track and maintain the lead generation process in the document.

4. Proof – Lead Generation Tools

Proof Lead Generation Tools

The proof is a SaaS startup based in Texas. With one of the best lead generation tools ‘Proof’, you can improve the conversion rate of your website through social proof, A/B testing, and personalization. For example, the Airbnb website reminds its customers by telling, ‘four people have booked this hotel in the last 24 hours’. Thus, with Proof software, you install social proof messaging on your website.

5. Prospect.io

Prospect.io - Find Leads

Prospect.io is one of the powerful lead generation tools that facilitates email-listing through Google chrome extension. It is directly integrated with business-related social networks. This software extension searches names, email, job titles, and company names in a single click. Several features of Prospect.io are:
Connect the tool to LinkedIn or Sales Navigator and extract the required business information of the website or company.
The domain searches feature to find lead details and they submit it to a separate in-app directory.
Prospects.io integrates with HubSpot CRM, Slack, Salesforce, and Pipedrive.

6. Mailshake

Mailshake lead generation tools

Mailshake is one of the recommended lead generation tools for email outreach. With Mailshake, you can personalize and automate your cold emails. Apart from lead generation, Mailshake serves the following purposes:

• Link building
• Fundraising
• Sales development
• Public relations
• Content promotion

Another important feature of Mailshake software is, it comes with ready-made templates which will help you get a good response from your target audience even if you aren’t a great copywriter.

7. Skrapp

Skrapp Lead generation tools

Skrapp has gained recognition as one of the great lead generation tools in the market. With the Skrapp prospecting tool, you can pull all your business audience details from LinkedIn. Just connect it with your LinkedIn profile or Sales Navigator and get information about top leads from business websites. Skrapp’s free version provides 150 emails to send, post which, you need to purchase their plan.

8. HotJar

Hotjar insight tools

HotJar is one of the helpful lead generation tools for 2020. It is recommended for conversion optimization research. The salient features of HotJar include:

• On-site polls
• Session Replays
• Form analysis
• Heat maps

9. Leadfeeder

leadfeeder lead generation tool

Many marketers and companies review Leadfeeder as one of the amazing lead generation tools for 2020. Leadfeeder software helps to find sales leads, give tough competition to other lead generation tools, and create convincing sales pitches. The software prioritizes leads based on the prospect’s website activity thereby helping in speeding the lead generation process. The tool doesn’t need any contact forms as the contact details are spontaneously pushed up to the CRM. Leadfeeder provides a 14-day trial period post which you need to purchase the plan.

10. Hellobar

Hello bar - Lead generation tools

Hellobar is one of the top-ranked tools in the lead generation tools list that assists you in converting more visitors into long-term customers. This email list building tool has decent features that will reduce your hassle for generating leads. It has the ability to not only collect email addresses but also funnels traffic to respective landing pages, engage with visitors, promote your social business pages, and make announcements. With Hellobar, you can create:

• Full-screen takeover
• Instructions and Announcements
• Floating bar
• Lightbox popups
• Slide-ins

Additionally, they provide tested templates enhanced with the ‘leading question’ feature that enables you to frame a question for opt-in form. Hellobar coordinates with Zapier and prominent email marketing services.

11. MailMunch

Mailmuch - Grow your email

MailMunch is an email list building tool consisting of standard lightbox popups, slide-ins, and floating bars. The tool concentrates on popups to increase your email list. MailMuch provides many tested templates for easy creation of attractive popups within a few minutes. This makes MailMunch one of the best lead generation tools in the marketing sector. The main features of MailMunch software are:

• A/B testing
• Customized themes
• Floating bars
• Exit focused pop-ups
• Lightbox pop-ups
• Slide-ins

This software coordinates with major email marketing services and supports large list size websites. It’s a simple tool built with high-quality features.

12. Sumo

Sumo email capturing tool

Sumo is one of the energetic lead generation tools for 2020 that comes with social share buttons and provides an easy way to convert visitors into long-term customers. This software has limitations on auto-respond messages, discount codes, browser push notifications. They mainly serve for e-commerce websites. Using Sumo tool, you can create:

• Lightbox popups
• Welcome mat (Full-screen popups)
• Floating bar
• Lead capture forms

This tool also offer multiple targeting facilities. This means you can set pop-up messages for specific people or referrers who’ve visited a certain number of webpages. With the reporting option, you get to know the performance of your forms. You can also see data from the previous week. Sumo’s premium plan offers custom, monthly, and lifetime date ranges.

13. Sleeknote

sleeknote lead generation tool

Unlike other marketing tools, Sleeknote doesn’t use a pop-up, instead, it uses smart onsite messages. This makes Sleeknote one of the advanced next-gen lead generation tools in the marketing field. This software provides several triggering options like page level, scroll trigger, custom based trigger, and exit intent. You can also set active triggers for a certain time period. Sleeknote comes with an in-built customization feature through which you can match the look and feel of forms according to the website. In addition, to collect email addresses, the tool also offers digital assistant for shoppers to search what they’re looking for, recommend products, and perform promotional activities. Sleeknote tool integrates with prominent e-commerce, CMS, and email service platforms.

14. Anymail Finder

anymail finder - lead generation tool

Anymail finder is quite unique from other lead generation tools because it implements a rollover credit system. This means, if you don’t utilize your searches for finding email addresses every month, the software rolls those searches over to the next month. This becomes flexible for you if your prospecting activity varies more or less every month. Anymail finder tool performs email verification by testing it against the domain server. Another useful feature of Anymail finder is you need to pay them only for verified email addresses and not on a number of lookups. The tool facilitates bulk upload and an application program interface (API) that can be accessed by customers. However, the Anymail finder doesn’t have a chrome extension. They provide the first 20 emails free of cost post which you need to purchase their plan.

15. Justuno

Ai consersion tool - Justuno lead generation tool

Justuno is one of the highly reviewed lead generation tools in the digital marketing field. It is termed as conversion rate optimization platform because of its ability to turn your website visitors into subscribers, leads or customers. Justuno tool also serves countdown timers, banner promotions, and works best for an e-commerce platform. They focus on pop-ups and collecting information to enable you to send attractive messages throughout your website. With Justuno, you can create:

• Floating bar
• Contest pop-ups
• Lightbox pop-ups
• Slide-ins

In addition, they have tested templates and integrate directly with top e-commerce platforms. Justuno tool helps you send promotions to customers based on their website activity and cart price.
So these are some of the top lead generation tools to grow your business in 2020. With heavy competition in the market, you may get confused with your lead generation strategies. However, with these tools, you can moonlight your path towards success in 2020. Each of these lead generation tools has unique features and capabilities to generate leads at a speedy rate. So which tool are you going to use? Share your thoughts in the comment box now!

16. Woorise

Woorise - lead generation toolWoorise is the easiest way to create viral giveaways & contests, landing pages and engaging forms such as surveys and quizzes. It helps you to generate leads, grow your subscribers list and social media following, engage your audience and drive traffic to your website. Woorise is an ideal tool for businesses and e-commerce brands that want to increase sales and interest in their products.

Woorise integrates with popular marketing platforms like Mailchimp, Aweber, ActiveCampaign, Google Analytics, Bitly, Zapier, PayPal, Stripe and many more. Woorise platform includes buttons for every social platform such as Facebook, Instagram, Twitter, YouTube, share buttons to encourage social engagement, referral rewards, drag & drop builder, pre-made templates, email notifications, conditional actions, 1-click pick winners, export data to CSV, analytics, fraud detection and a lot more.

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About Rashmi Chimmalgi

Rashmi Chimmalgi has 4 years’ experience in Digital Marketing and Content Writing. She writes SEO/Lead Generation/Marketing articles for companies that want to grow their online business rapidly. Currently, she is working as a freelance writer and helping many potential business professionals to fulfill their website Content Writing and Lead Generation needs. 

4 Thoughts on “15 Top Lead Generation Tools to Grow Your Business in 2020

  1. Jagat Ram on November 30, 2016 at 8:32 am said:

    Yes, you are right. It mainly connects WhatsApp with business – for customer service, lead generation & CRM integration.. all in one.

  2. These are very good tools.. Thanks for sharing such information.

  3. This is really very impressive. Thanks for sharing the list of all these lead generation tools with such a useful description. Great work.

  4. Beth Gucio on July 29, 2020 at 12:35 am said:

    This is great info. It’s very helpful.

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