Top 10 Free Marketing Tools By Google To Boost Your Business

Ah! Marketing Tools. They are the boon of every marketing campaign. That too marketing tools by Google.

Marketing tool by Google

And there are some tools that you can’t just miss despite being a marketing professional yourself. Because these marketing tools lend a dependable helping hand that rivals even seasoned marketers. Because we are just mere mortals and these tools trump our manual labour with their quick automated capacity to do things. 

Thus, in this post, I am going to share 10 free marketing tools by Google that every business needs to consider. These marketing tools by Google will not only channel your marketing campaign in the right direction but they will position you for better marketing success than before. 

Here are the 10 wonderful and free Marketing Tools By Google That You Can’t Avoid.

1.  Google Marketing Platform


According to Wikipedia…

Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand.

To break it down in simple terms, Google Marketing Platform helps you in carrying out more relevant and effective marketing campaign than ever before. It also ensures that the customer data is protected thus allaying copious anxieties over the data breach. 

Google marketing platform integrates Google Analytics 360 Suite and DoubleClick advertiser products, resulting in great results. 

How will Google Marketing Platform benefit marketers? 

  • A unified user interface and user experience
  • Gives you a complete insight into your performance, audience and social channels. 
  • Seamless integrations between media channels, product features, audiences, data, and targeting
  • Provides marketing analytics, data, optimisation options, surveys and more within one single platform.

2. Google Voice

Google Voice

Google voice gives a strong voice to your marketing campaign and is one of the most unique marketing tools by Google. The main motive behind this marketing tool is that you can stay in touch with your prospects and customers from any screen. Use your free number to text, call, and check voicemail — all from one app. Plus, Google Voice works on all of your devices so you can connect and communicate how you want.

What makes Google Voice an unavoidable marketing tool by Google? 

  • Stay connected & OrganisedFor starters, it has simple navigation which makes it considerably easy to use. Plus, owing to its time-saving features like voicemail transcription, Google Voice empowers marketers with features that make it easier to manage and organise all their conversations.
  • Marketers can take control of their communication 

Who likes SPAMS? 

Google Voice Spam

I am sure no one will give a positive answer to this rhetoric. Because no one wants to be inflicted by this pesky onslaught of SPAM calls and messages. Keeping this in mind, Google Voice allows you to forward calls and messages to any of your devices and get spam filtered automatically. Google Voice lets you decide who can reach you and through what medium.

3. Think With Google

Think With Google

Have you ever been stuck in a marketing campaign cul-de-sac? When you have been brainstorming for hours and days but to no avail? Because you can’t come up with that one idea that might transform your marketing campaign. 

This is where Think With Google comes into play. 

This marketing tool not only gives you the latest data and insights but also solves your problems by inspiring you so that you can get THAT one perfect idea for your marketing campaign. 

How does Think With Google inspire your marketing campaign? 

Think With Google curates data and insights about various things that surround your marketing campaign and compel you to think and get an inspiration. 

Here are some insights that inspire your whole marketing process: 

  • Culture & Trends – This marketing tool that lies under the ambit of Think With Google allows you to find out what your potential customers are with and searching for.
  • Competitive Analysis – I am sure, just like every other enterprise out there, you also want to see what your competitors are doing. This marketing tool tells you how your brand compares against you and industry benchmarks.
  • Consumer Insights – It gives you perfect consumer insights to get an idea about which channels and strategies are working and what is going down the drain. Thus helping you to make better decisions about your marketing campaigns and ad spending.
  • Diagnostic Tools & Industry Benchmarks – This marketing tool allows you to measure your brand’s performance and get a better idea regarding how to improve your key metrics. 

4. Google Forms

Google Forms

Google Forms are here to save the day whenever you feel like your inbound marketing campaign is not going in the right direction. It is a simple way of ensuring that your marketing campaign is not lagging behind. 

The most popular use of Google forms is for collecting survey responses. But, being in a marketing avenue, we all know how profound survey results can be for your marketing campaign. 

  • Most importantly, before going out, you can first implement Google forms survey on your own employees. Discuss what content your audience is interested in so that your team can interact in a better fashion with your clients.
  • Secondly, you can use Google forms to get your clients’ feedback about the type of content you are producing and the services you are rendering them. 

Apart from a survey, you can use Google Forms for various other modes of interactions like carrying Quiz/Assessment, or you can add a form within your email marketing campaign. Additionally, If you need to add electronic signatures to Google Forms for consent or registration purposes you can also do that using Google Forms with different workarounds.

Once you capture and organise the information regarding your leads, you will be well on your way of nurturing them and pushing them further down the sales funnel. Plus, Google Forms are really easy to use. Once you get the hang of this marketing tool by Google, you can use it to capture relevant information very efficiently. 

5. Google Analytics

Google Analytics

Google analytics is probably one of the most popular marketing tools by Google. There’s hardly an enterprise that has not leveraged this marketing tool in their marketing campaigns. Additionally, a list of Google Analytics certifications are available which offer valuable learning opportunities for individuals and professionals interested in mastering Google’s powerful marketing tool. 


From the insights of your marketing campaigns to how your social media channels are performing and from your traffic source to your audience, Google Analytics has an answer to every one of your marketing question. And it is not limited to this only. 

Have a look at some of its capabilities: 

  • Demographics – You can learn about your audience. Where are they coming from? What are their language and location? Which content they are reading the most?
  • Social Engagement – See what social networks visitors come from and how they behave on your website. Which pages are they visiting the most and how much do they spend on each page.
  • Mode of traffic – By mode of traffic, I mean – is your audience using desktop, mobile or a tablet? This helps you to decide whether you need to optimise your mobile site or not, and to what extent.
  • Bounce Rate – It tells you about the time your audience is spending on your website. Are they exiting your website within seconds of entering? What page has the maximum bounce rate?
  • Conversions – Just like the bounce rate tells you about the visitors who are exiting your website immediately, conversion tells you the demographics of the audience that is actually showing some interest and have serious signs of being a customer.
  • Top content – Get a handle on how effective your content is by seeing your top entry and exit pages.

Woah! That’s a lot for a free marketing tool. 

And this does not even cover everything that Google Analytics is capable of. 

6. Google Developer

google developers marketing tool

Build anything with Google 

This is what Google says about Google Developers. 

How does this narrative fit with your marketing campaign?

Actually, Google Developers (previously known as Google Code) is Google’s site for software development tools, application programming interfaces (APIs), and technical resources. While these capabilities are not related to your marketing team directly, however, they still help you in your marketing endeavours indirectly. 

For example, optimisation of your business website is necessary to drive traffic and leads, which can be done using Google developers. 

7. Google Digital Garage

Google digital garage is a wonderful marketing tool by Google that teaches budding marketers about Online and Internet-based Marketing, commonly known by the moniker of Digital Marketing. 

And the digital marketing courses by Google Digital Garage are not confined only to the novice marketers, even stalwart marketing experts can learn a thing or two which might help them out in their digital marketing journey. 

Here are some ways that Google Digital Garage will help you in your marketing campaign: 

  • Learn the right digital marketing skillsAmid countless options, you can choose the digital marketing course that best suits your needs. If you are just starting out as a marketer, you can start off with a beginners course. If you are at the helm of an old business, then you can select a course as per your preference.
  • Learn at your own pace

    You can create your own unique learning plan and take it forward according to your own calendar. Plus, you can create your plan either on your computer, smartphone or tablet.
  • Get validation in the form of a certificate

    Besides the fact that you get to learn from marketing experts, you will also get an accredited certificate to prove your skills. 

Try out Google Digital Garage today to brush up your digital marketing expertise. Post completion of the certification, you will have a good grasp on Digital Marketing as a whole.

8. Google for Retail

Google for retail

With this profound wave of digital marketing, some people mistake that the retail and brick and mortar marketing is gradually dying down. 

However, it is not the case. Not even close. 

A lot of people still rely on off-line stores to purchase goods.  

Thus, to cater to retail business, Google launched Google for Retail a couple of years back. This marketing tools by Google helps the retailers effectively use Google AdSense and more. Google for Retail can help retailers learn how to upload their advertising inventory along with helping them manage their products, advertise local inventory and become a trusted Google store. Once the retailers get the hang of how everything works, Google for Retail further helps them effectively use Google AdSense and more.

9. Google Keyword Planner

Google Keyword Planner

Every digital marketer knows how important keywords are. And where do you turn to when looking for keyword ideas and ranking?

Only one marketing tool by Google comes to mind, that is – Google Keyword Planner

Since it is a marketing tool operated by Google, you can believe its data without a sliver of doubt, because you know the information is likely to be accurate. 

You can get your website and content discover using Google Keyword Planner in three simple steps. 

Step#1 Discover new keywords 

First, you have to start by searching words or phrases that match your product the best. Google keyword planner will then find the keywords that are most relevant to your content. 

Step#2 Compare keywords trends.

Google keyword planner will provide you with imperative information like how often the keywords are searched and what is the competition. This way, you can decide which keyword might work out best for your marketing campaign. 

Step#3 Create and share your plan.

Once you decide the keywords and plan you like, you can save it to your account and share it with others as well. Then, you can create ad groups and set bids for each keyword before starting your marketing campaign. 

10.Google For Entrepreneurs

Google For Entrepreneurs is a marketing tool by Google that brings together startup communities under one virtual space and create spaces for them to learn and grow. 

Google For Entrepreneurs mainly focuses on three things: 

1. Partnerships with organizations that have both a global and local footprint to help them scale and help them engage with Google which amounts to a great boost in marketing results. 

2. Propelling women entrepreneurs in the field of marketing and tech entrepreneurship, and helping them connect online and offline at various meetups. 

3. Helping connect startups with Google products that are relevant to their stage of growth.

These marketing tools by Google can help move your business on the top. And the best part is that you don’t have to shell out even a single penny to leverage these wonderful marketing tools.

Have you experimented with any of the mentioned marketing tool by Google in the past?

About Deepti Jain

Deepti is a senior content writer with AeroLeads. She spends a lot of time brainstorming ideas and writing marketing and sales content. She also has a knack for writing and reading about politics and prevalent social issues and regularly pens letters to the Editor of The Hindu newspaper. When she is not working, you’ll find her socializing with friends or binge-watching Netflix. (And devouring sushi).

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