LEAD GENERATION: A complete guide for beginners

lead generation

“How do I do lead generation for my particular business? I am tired of playing the ‘hunting’ role. I want to become ‘The Hunted’ and have people come to me. “How to find more leads and prospects for your business in lead generation?”

During Lead Generation, the only question that might pop into your brain as to how and when to move further into this process. Lead Generation means getting your product/services more popularity and creating hype all over the market. Lead generation is the most crucial thing in this technocratic era which can help your business grow exponentially. There is a lot of misconception about Lead Generation creating an unnecessary doubt. We hope that this article will kill all the wrong notions that have occupied your minds.

WHAT IS LEAD GENERATION?

what is lead generation

The initiation of consumer interest or an enquiry into products and services of a business is known as a Lead generation. Leads can be created for purposes such as list building, e-newsletter list acquisition or for sales leads.

Lead generation also includes non-paid services such as organic search engine results or from existing customers. Leads may come from various sources or activities. For example, digitally via the internet or personal referrals through telephone calls, either by the company or telemarketers through advertisements.

A 2015 study said, “89% of respondents agreed that email is the most-used channel for doing lead generation followed by content marketing, search engine and final events”. A study from 2014 found that direct traffic, search engines and web referrals are the three most popular online channels for lead generation for accounting 83% of leads.

Lead generation is often compared with lead management to move leads to the purchase funnel. These combinations of activities and the methods of doing lead generation is referred to as pipeline marketing. A lead is generally allotted to an individual to follow upon. The leads get converted to an opportunity for the business if salesperson works hard. The opportunity then has to undergo multiple stages for the deal. A lead is mostly a piece of contact information and in some cases, it is the information of the customer whose specific products or services are.

HOW TO GENERATE LEADS?

lead generation infographic

Prospecting

This is where you will play the role of hunter. With your creative speaking skills, create an atmosphere of trust among people. Pitch your idea in a way that suits the requirements of the customer. All eyes should be on you!

Try connecting with people. Social media is the best platform to advertise your product/services. Message people personally on Facebook, Instagram, LinkedIn etc.

Marketing 

Marketing is creating a hype of your product in the market that attracts all the people around. It is not as controllable as prospecting, which is definitely a downside. The upside is that there is a lot more leverage. It can be from as little as a sticker on your car or a message on your t-shirt. It can also be a blog post, YouTube videos, and Facebook ads.

TOOLS REQUIRED FOR LEAD GENERATION 

lead generation tools

Lead generation for your business is as important your heart keeping you alive! Without it, your business would be dead.

The first lead generation tool is your database. The tool that drives the business around your database is your E-MAIL PROGRAM. Your email should be considered as the top asset in being able to turn a cold prospect into a genuine live client. Once your lead enters the lead funnel, you need to nurture them with your best content and provide opportunities to see how your products and services are going to better their lives. Traditionally, most companies have used email programs such as Aweber or MailChimp to handle their email communication.

But, to stay at the front today especially with finance companies is for you to be using marketing automation software services such as Aeroleads, Eloqua, Infusionsoft, Marketo, Hubspot and pardo are a few of the leading marketing automation platforms. These allow you to have a truly personalized conversation with your hottest prospects building in the effective lead funnel requires a combination of lead generation tools and here are some of the most favourite ones to help you get a visitor on your site to the live client.

AEROLEADS

aeroleads lead generationAeroLeads is one of the best and prevailing leading marketing automation platforms which has been trusted by many. It works as a web-based prospect and lead generation tool. AeroLeads helps you in providing the best and capable contact details of people and businesses from all around the world so that it suits best to your requirements. This leading marketing automation platform is here to provide you with the lead generation services and also lead generation tools. With the help of simple and easy Google Chrome Plugin, you can find leads and prospects based on your requirements. This leading marketing automation platform is as simple as it sounds like. It will help you to search and save the phone numbers and the email IDs which will meet the desired requirements of your required prospects. After these basic three steps, all the leads will then get added to a lead management page.

From there, it will become much easier for you as you would be able to sort, filter and edit according to your requirements and ease.

AeroLeads is also one of the quickest mediums as it delivers your leads to you according to your desired prospects and requirement within just 48 hours. AeroLeads provides you with the details of your desired leads such as first name, last name, job title, company name, mobile number, personal LinkedIn profile URL and a lot more. This leading marketing automation platform has been integrated with MailChimp, HubSpot, SalesForce, Zapier, Insightly, and PipeDrive. You can also opt for a free trial before going for any sort of upgrades. Once you are satisfied with the services provided, you can definitely upgrade to Take Off, Climb, Cruise or Enterprise plans.

MARKETO

Marketo- Lead Generation ToolsMarketo is a lead generation tool that aides in procuring more clients, improve the viability of offers and help in by and large income development.

This device helps in lead generation by helping you pull in more purchasers, sustain them and convey qualified win-prepared prompts deals. It encourages you to arrive at your purchasers and build up a relationship before they structure feelings about your organization. You can do as such by drawing in purchasers with customized battles. This lead age arrangement encourages you to pull in top-of-pipe traffic through inbound and outbound projects, and proselyte leads with presentation pages and dynamic structures.

Marketo additionally helps with improving the nature of leads. You can create and qualify potential purchasers even before they move along to deals. This is encouraged with one of a kind and significant customized sustaining efforts with vigorous scoring abilities. This empowers you to recognize and convey more leads that nearby quicker.

Marketo offers fundamental, Pro, Elite, and Enterprise plan that best suits your particular needs.

LEADBOXER

leadboxer - lead generation toolLeadBoxer helps in the entire procedure of getting and checking the messages of the leads. Aside from this, this lead generation tool further enhances, fragments, and scores lead and clients dependent on their standard of conduct.

Besides, the device is GDPR agreeable to guarantee protected and secure the prospecting procedure. With the application, you can likewise get informed and get refreshes each time a potential client draws in or do some action on your site or read your messages. Besides, you can recognize the contact data of the prospects visiting your site.

 

 

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About Vedh Jagadish

Digital Marketer keen on helping companies and brands establish & grow through social media. Helps empower startups and entrepreneurs through effective inbound marketing, email marketing and social media strategies.

2 Thoughts on “LEAD GENERATION: A complete guide for beginners

  1. Pingback: 12 Successful B2B Lead Generation Strategies (Website) - AeroLeads

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