Your ideal customer profile will tell you what are the pain points of your audience; is there anything they are struggling with; and more. You can easily gain all this information by carrying out online surveys, research, accumulating customer data and more.
Say, for example, you provide sales consultancy services, you should create a webinar to help them out in their marketing endeavors.
Here are the topics you can consider for your webinar:
Just select a topic that is specific to your niche audience. You can even repurpose your older content in the form of webinars. For example, is there a blog that got huge traffic? Promote it more by turning it into a webinar.
2. Create An Engaging Landing Page
Now you have gathered all the necessary information about your audience. Using that information, you must have chosen a topic by now.
Now comes the landing page.
Why are we putting so much emphasis on the landing page? Because it is this page that will turn your potential prospects into attendees. The better your landing is, the better chances you have to get your audience to sign up for the webinar.
Watch this video to get an idea about how you can create a beautiful landing page that converts.
Your landing page should have a perfect balance between your motive, textual content and visual content.
Here are some things that your webinar landing page must have:
A title and meta description that is informative and compelling at the same time.
Consider adding a small explainer video to grab eyeballs.
Also, try to partner with someone who has a huge influence on your industry audience and creates wonderful content.
5. Promote Your Webinar To Generate Maximum Leads
So, you are now ready to host your webinar.
But before the final webinar starts, you have to do your best to promote your webinar and get the word around. The more you promote, the more people will register for your webinar, and this will automatically translate into more leads.
Here are some of the most common and effective ways to promote your webinar to generate leads:
Send an email – use the aforementioned tips to design the copy of your webinar registration page for email. Have a look at this wonderful webinar registration copy. You can also incorporate something like this in your email.
As shown above, use an easily noticeable CTA, along with a link to the webinar, an engaging title, and a brief introduction.
You can also create Facebook events to let your Facebook audience know about your webinar.
Don’t forget to leverage Twitter as well. Use images, attractive and most relevant hashtags to capture the maximum leads. Have a look at this example. Not many people would be able to scroll past this webinar.
You can also ask your followers, loyal friends and colleagues to share the webinars on their social media accounts.
Summing it all up
Apart from the aforementioned points, don’t forget to constantly remind your audience of your upcoming webinar event. Send follow-up emails and reminders on social media channels.
Use these tips effectively and you will generate leads from a webinar in no time.