Top 5 Lead Sources Your Company Needs to Know.

How lead sources can help to grow your business?

Lead generation is the process of procuring contact information of customers interested in your business for further engagement. In this technologically advanced era, lead generation processes are carried out online. This can be done by various methods. There are some of the best lead generation tools available that help you simplify and catalyze your lead generation process. you can also optimize your website into a lead capturing hub there are a lot of lead generation sources that may help you to grow.

Top 5 Lead Sources To Use in 2020

1. LinkedIn – Lead source

LinkedIn wins the race of producing leads among all Social media websites. It is a professional social networking platform. Rather than a common hangout and chatting platform, LinkedIn creates a professional environment to make contacts and pitch your idea/products/services.

LinkedIn ads serve as the best lead source. This in-house advertising platform helps you create your ads. Just specify your target audience and then LinkedIn will automatically show your ads on popular pages. While creating such ads, you need to specify your location, LinkedIn group, industry, job title, company name, job function, company size etc. once this is all set, attach a piece of content with a strong CTA that will attract people. This makes sure that your content is shown to a larger audience that in turn helps you reach out to a wider section of leads.

If you’re in B2B sales, LinkedIn’s Sales Navigator is the best lead sources. LinkedIn not only gives you lead recommendations and information about who peeped into your profile, but the Sales Navigator also has a wonderful option to save leads into your CRM directly from LinkedIn.

The brand value increases exponentially using LinkedIn. Since nothing comes free and that too the premium services, it is advisable to subscribe to the LinkedIn Premium.

2. Lead Generation Tools

Marketing automation is the best way to generate leads! Around 37% of the B2B marketers use this strategy as observed by Capterra. It has become a whole new trend. Though there are numerous ways to create leads in the market digital tools give you an edge. These tools will scan the whole internet and bring all the leads at your doorstep. Out of all these leads, which is one is useful remains a big question? You might end up paying for those leads which will surely not convert into your customers.

“Time is Money” and lead sources help save you save both by generating relevant leads. You might be lucky enough if you get a lead generation service along with software. One must use these tools to get the best results. It helps you scale up quicker. One can easily focus on working with leads rather than being tensed about searching for leads.


We at AeroLeads provide you with our leading Lead Generation Software and also Lead Generation Service. We provide you with our lead generation software, Chrome Plugin and even prospect finding service. All you need to do is to furnish your requirements such as industry type, job title, location etc and we will do the work for you. We utilize our software to provide you with this service. You are also provided with a sample of the prospect that you may require and also have the option of a free trial. This way, you can be sure that you get only relevant prospects.

3. Quora- Lead source

Quora is one of the best lead source which you can use for free. Ask a question and get it answered by people all across the world! It’s more of getting suggestions from people, what they feel about a particular subject/topic. You can request the answers from the field experts. You can follow the most popular writers and message them too!

Questions are asked, edited and answered by the larger user community. The growing popularity of this site can’t be ignored. This makes this site all the more important as it provides you with a larger exposure.

To advertise your product, create a profile on Quora and mention your website’s link in the bio. Start answering the queries of people related to your business niche on Quora and convince people to buy/use your product/services.

This way you can reach out to a larger audience and also build brand value. When you answer questions, provide detailed answers. This way you can also position yourself on Quora as a thought leader. This helps in easy branding and customers can easily contact you and clear their doubts.lead generation sources

Answers need to be written eloquently to attract customers. Don’t forget to backlink your website or page. Use Quora as a lead source for generating leads. Backlinks on Quora do not help your SEO as it is a no-follow site. But this does not mean that you shouldn’t. this does help in more people visiting your website thereby increases website traffic. It does indirectly help SEO. Thus, from a business point of view, Quora is an amazing website to make contacts and get public opinion.

4. Website- Lead source

Website is the best way to generate leads rather than using other platforms. Only those interested in your product/services will visit your site.

So why not use this to your advantage by drawing them into your sales funnel as this can become the most useful lead generation source.

There are various to make your website your ultimate lead generation source.

Attractive blogs, offering referrals, providing free PDFs, detailed information, software and other deliverables are the best options to attract your customers to use your website.

Create lust in customers so that they can’t resist using your website. Offer more than your competitors. It is a mere exchange. Once you have something of value, your website visitors will be willing to share with you, their contact information. Providing something useful and valuable goes a long way. It also helps in building your brand. Such a provision would be shared across the internet and thereby results in greater exposure.

5. SlideShare- Lead source

lead generation from slideshare

SlideShare, in collaboration with LinkedIn, has become one of the most effective lead sources. It boasts over 60million monthly users.

SlideShare is a hosting service that enables you to shares presentations in the form of slides to a large audience. You can also use such presentations and slides in your content and blog posts by embedding them. An important tip and the key to excelling in SlideShare is to make sure that the slides of your presentation are well designed and are easy to understand without any further explanation. This increases the opportunity of having your presentation featured on the SlideShare homepage. This also enables you to appear higher on the searches made on that particular topic on SlideShare.

You can use SlideShare to repurpose case studies or white papers or post your original content in the form of slides. SlideShare enables you to embed a lead generation form at the end of every presentation which is a great lead source. This form can be filled by other users before they download your presentation etc. It also provides triggered alerts. such alerts are based on keywords which indicate that a particular user is interested in. Your lead generation efforts with SlideShare will be further amplified if your presentation contains images at the top of each slide and SEO-rich script.

Bonus Lead Source Tools


ProDataLabs provides you with a wide range of B2B Solutions. Their huge data bank consists of information from more than 2,700 Million legally acquired contacts. Their wide range of lists includes data from Healthcare, Technology, Automation, Manufacturing, Construction and Oil & Gas industries, to name a few.

Their data is sourced from highly reliable online and offline sources after which it undergoes various levels of verification, including human and Artificial intelligence.ProDataLabs offers ready-made contact lists based on various Industries, Job Titles, Geography, etc, these are updated every 45-60 days, helping maintain data hygiene. Further, you can customize your contact lists to suit your business requirements! Request free data samples.

All contact lists are delivered in CRM-friendly, easy-to-use formats (.CSV and .XLS). Just Browse Select, Add to Cart, and Download. Your Lists will be delivered via mail post order completion.
ProDataLabs’ Complimentary guide helps provide clients with detailed instructions to run successful marketing campaigns.

These are the easiest lead sources that you can tap into for lead generation. Consider this as a guide for easy and quick lead generation tips. Do share your go-to lead sources and the lead generation strategies that worked out the best for you.

About Vedh Jagadish

Digital Marketer keen on helping companies and brands establish & grow through social media. Helps empower startups and entrepreneurs through effective inbound marketing, email marketing and social media strategies.

5 Thoughts on “Top 5 Lead Sources Your Company Needs to Know.

  1. richa gangwani on December 28, 2016 at 7:54 am said:

    Amazing! I agree with the sources your sharing.

  2. Maxicom India on September 14, 2017 at 5:34 am said:

    Thanks, Nice article

  3. Thank you so much for the detail guide. Of course, Quora is a big fish for all the newbies But it will definitely take time to breakthrough unless you have a lucky break.

  4. Manas M on February 14, 2020 at 8:30 am said:

    Nice blog, Thanks.

  5. ATN Constructions on February 18, 2020 at 9:26 am said:

    I am currently using Linkedin already, I will try the other sources

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