Have you been through times when you are constantly looking for something, and it’s right there in your pocket?
Similarly, while you look for different methods to generate leads, what’s already in your pocket is social media – the most effective way of today!
Social media, with 3.8 billion active users, is a goldmine for your business to generate leads if you know the right way to use it. Before we jump on to the ways to do it, let’s hover over the importance of social media lead generation.
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Importance of Social Media Lead Generation
Social media, today, is a robust tool for marketers to find, connect, and converse with potential leads all over the world. After knowing that 66% of marketers see lead generation benefits with social media, it is nearly impossible to ignore the fact that social media is the go-to platform to accelerate your brand success. With the help of different tools or marketing softwares you can manage your social media platform more efficiently.
This makes it obvious that if you are present in the right place at the right time, you can create a considerable amount of trust in the visitor’s mind. This further makes it easier to get them to become a part of your sales funnel. Let’s hover over the variety of benefits you gain with social media lead generation.
Social media is apt for testing lead generation campaigns.
Social campaigns branch out exponentially.
Social media offers rapid short-term traffic generation.
You build brand awareness.
It enhances trust in the audience’s mind.
It teaches what people are looking for.
It is significant for reputation management.
Simply put, we can always generate more leads where there are more people. Social media marketing can give us double results if each attempt is analyzed. Let’s move forward with going through each platform and how to generate leads on it.
Facebook Lead Generation
Facebook, being the most used social media platform, has brought wonderful results to businesses in the past. With the ever-increasing number of users on this platform, it is now becoming difficult for brands to reach to its customers organically. Hence, paid ads have had a boom on this platform, especially for businesses to generate leads. But, you can still give a long shot to these organic techniques.
Engage in conversations / Create a conversation
With the increasing competition for organic reach, Facebook is now geared towards interactions and conversations. Brands have been nailing their Facebook marketing techniques by creating content that can get people talking.
And, if the users share the content, it increases the chances of your brand to be noticed. You can also choose to create a Facebook group to encourage conversations.
For example, if you are a fitness brand that has just started using the Facebook platform, you can find and engage with relevant Facebook groups like this.
Optimize your page
To generate leads from social media, you need to make sure that you make it easier for the audience to know about your brand.
To do that on Facebook, you need to optimize your page for them to reach you better, i.e., updated contact information, well-placed CTA, etc. You can also pursue paid advertising on Facebook with a CTA just like Jasper’s Market did.
Instagram Lead Generation
Instagram, with over 800 million monthly users, is a platform that is relatively more difficult than Facebook for generating leads. Instagram doesn’t allow attaching links to the posts, so it adds another step in the lead generation process. But, this can also be utilized in creative ways like this.
With the lyrical content and audience, Instagram hashtags create a personalized spot for a specific topic/person. Using hashtags can get you in front of people who are already interested in or around your business. But when you do that, it’s necessary not to use too many of them. The ideal number of hashtags to be used in a post are only 2-5, so select wisely.
As you can’t add links to your post, I would suggest you work creatively on your content that can develop curiosity in the user. There is no defined method of how you can increase the conversion rate through your content; in fact, it all depends on how creative you can get.
For example, you can create blogs and then direct the users from your post to the blog link in your bio. It’s also advisable to have a contact and website button on your profile page so if the user decides to know more about you; you make it easier for them. And, this is how an optimized Instagram profile looks like.
Twitter Lead Generation
Twitter is effective for almost all businesses as they can target audiences from all age groups there. As there is an audience for nearly everyone, the right tweets can increase your potential for generating quality leads. Let’s go through what all you can do to generate leads on Twitter effectively.
Focus on increasing your followers
It’s challenging to get noticed on Twitter with a small number of followers, and that is why you need to make efforts to reach more people. You can begin with updating your marketing strategy and leverage other platforms to drive the audience to Twitter. It would be best if you never missed out on advertising your Twitter in some way or the other on your website.
It’s always a good idea to use hashtags on Twitter as it’s a great method to get your brand out there. You can also check the trending hashtags and create relevant content.
On the contrary, you can also work on creating your own hashtags and get more people to use it. This attempt can get your brand to be visible to more people and hence, generate more leads.
Pro Tip: You always need to contribute something new to the audience because that is how they will come back to you when they need you.
Make the most of the influencers
It is always good to be endorsed by an already known person/business. On Twitter, this is an excellent opportunity to bring yourself in front of a larger audience. Remember that each action you take should directly or indirectly boost your followers. You can also give a shot to Twitter Q&As where you can invite influencers to promote it to their followers.
LinkedIn Lead Generation
LinkedIn is a business platform, and the audience on it is already open for opportunities, leads, outreaches, promotions, etc. To generate leads from social media, LinkedIn is one of the most effective platforms. Here is how you can make the most of your LinkedIn business profile.
Target your posts
LinkedIn comes with gift-like features to generate leads. It provides a feature where you can target your posts even if they aren’t paid. With this, you can target your post/campaign based on location, job, industry, and others.
Get people to comment on your post
Invest efforts in creating content that encourages conversations on LinkedIn. You can do that by asking a question or even their opinions on something. This will get more people to comment and interact on your post, which makes it easier for your business to be shown to more people on LinkedIn.
Reddit Lead Generation
Reddit is a platform that discourages sales content on their platform so to generate leads you have to be authentic, honest, and connected to people. Though it’s an effective platform to find generous leads, it also helps you know your audience better if you have the right eye.
Generating leads from social media requires your brand voice to be as human as possible and on Reddit, it’s the only option. Here is what you can add to your to-do list of generating leads through Reddit.
Reddit works on authentic relationships, and you can find quality leads by becoming a part of the subreddits. A subreddit is an online community specific to a particular topic or sector, and you can utilize it by creating a self-post regarding your business topic. This will eventually help you connect with genuine users and help you generate leads from social media.
Give and take advice
It’s quite common and almost everybody must have been a part of giving or taking advice on Reddit. This can be a great opportunity for you where you can talk about your business, and if done in a non-promotional manner, it can bring incredible benefits to your lead generation process.
Generating leads from social media is becoming more competitive day by day, and which is why paid ads have entered the picture effectively. But don’t worry if you don’t want to invest your money in it. If your business is looking for an organic method of generating leads, make sure that you are constantly updated on your social media performance.
For example, if your Facebook profile is getting incredible engagement but you aren’t tracking your overall progress, you might not be able to understand your potential leads. In such cases, you can utilize social media analytics tools available in the market for the best. This approach will help you understand the engagement pattern of your potential leads better which increases their chances of getting converted from an audience to a lead.
And talk about how a PR assistant can help you promote your authority-building press coverage and virtual event talks on social media
We would love to hear from you. Let us know what worked best for you in the comment section below.