5 Most Successful Lead Generation Sources You Need to Know

As stated earlier in our article, Comprehensive Guide to Lead Generation, lead generation is the process of procuring contact information of customers interested in your business for the purpose of further engagement.

In this technologically advanced era, lead generation processes are carried out online. This can be done by various methods. There are some of the best lead generation tools available that help you simplify and catalyze your lead generation process. you can also optimize your website into a lead capturing hub.

These are the 5 best lead generation sources that we at AeroLeads have been using and have procured the best results:

1.LinkedIn

LinkedIn is 277% more effective for lead generation than other competing social networks, according to HubSpot. It is a professional social networking platform. What better way to market yourself or your company than in a professional environment!

LinkedIn is an online professional-networking service that provides a platform for its members to create and expand their business networks, find potential clients and also search for jobs. This platform also provides an opportune for its users to engage with professional networks, share intel and find new business opportunities.

Lead Generation can be best achieved through LinkedIn ads. This in-house advertising platform helps you create your own ads. These tailor-made ads will be placed on prominent pages once your target audience is specified. While creating such ads, you need to specify your location, LinkedIn group, industry, job title, company name, job function, company size etc. once this is all set, attach a piece of content with a strong CTA that will attract people. This makes sure that your content is shown to a larger audience that in turn helps you reach out to a wider section of leads.

If you’re in B2B sales, LinkedIn’s Sales Navigator is a great tool for capturing leads. Alongside receiving lead recommendations and seeing who’s viewed your profile, the Sales Navigator enables you to save leads into your CRM directly from LinkedIn.

By promoting your business or brand on LinkedIn you also build brand value. To get the most from LinkedIn, you can also upgrade to LinkedIn Premium.

Suggested Read: Your Complete Guide to Understand LinkedIn Premium

lead generation sources | aeroleads | lead generation

ImageSource: LinkedIntoLeads

2.Lead Generation Tools

Capterra states that 37% of B2B marketers are using marketing automation to generate leads. And this seems to be an emerging trend. There are a lot of lead generation tools in the market. You have tools that scrape the entire internet and bombard you with a million leads. But the question that needs to be asked is if all those leads are relevant to you? Do not end up paying money for leads that are of absolutely no use to you.

That being said, lead generation tools help you save time and fasten your lead generation efforts. There are also tools that provide you with lead generation service along with the software. using such tools and software can be highly rewarding. It helps you scale up quicker. You can concentrate more on working with your leads rather than searching for leads.

We at AeroLeads provide you with our leading Lead Generation Software and also Lead Generation Service. We provide you with our lead generation software, Chrome Plugin and even prospect finding service. All you need to do is to furnish your requirements such as industry type, job title, location etc and we will do the work for you. We utilize our own software to provide you this service. You are also provided with a sample of the prospect that you may require and also have the option of a free trial. This way, you can be sure that you get only relevant prospects.

3.Quora

Quora is a question and answer site which is managed by its user community. Questions are asked, edited and answered by the larger user community. This question and answer site has blown up in popularity and cannot be ignored. This makes this site all the more important as it provides you with a larger exposure.

You are able to create a profile on Quora with links to your website. Next, you go on asking and answering questions relevant to you business, product or service. This way you can reach out to a larger audience and also build brand value. When you answer questions, provide detailed answers. This way you can also position yourself on Quora as a thought leader. This enables you to increase your brand perception and awareness.

Answering questions is a technique on Quora to gain direct exposure to leads in your niche market. Do remember to backlink your website or page to leverage Quora as a source for generating leads. Backlinks on Quora do not help your SEO as it is a no follow site. But this does not mean that you shouldn’t. this does help in more people visiting your website thereby increases website traffic. It does indirectly help SEO.

Lead Generation (Inbound) through Quora from Gunjan Kalita

4.Website

What better way to generate leads that have higher chances of conversion than from your website. Your website is home to people or prospects who are interested in what you offer. The sole reason for their visit on your website is that they are interested in you. So why not use this to your advantage by drawing them into your sales funnel.

There are various to make your website your ultimate lead generation source. Blogs, referrals, inbound links, multiple pages, downloadables etc are some of the ways that have proven to be the best lead generation strategies to be implemented on a website.

The main principle is to offer something of use to your website visitors in order to convert them into your leads. It is a mere exchange. Once you have something of value, your website visitors will be willing to share with you, their contact information. Providing something useful and valuable goes a long way. It also helps in building your brand. Such a provision would be shared across the internet and thereby results in a greater exposure.

Suggested Read: 12 Successful B2B Lead Generation Strategies (Website)

lead generation sources | aeroleads | lead generation

ImageSource: JDRGroup

5.SlideShare

SlideShare, in collaboration with LinkedIn, has become one of the most effective lead generation tools. It boasts over 60million monthly users.

SlideShare is a hosting service that enables you to shares presentations in the form of slides to a large audience. You can also use such presentations and slides in your content and blog posts by embedding them. An important tip and the key to excel in SlideShare is to make sure that the slides of your presentation are well designed and are easy to understand without any further explanation. This increases the opportunity of having your presentation featured on the SlideShare homepage. This also enables you to appear higher on the searches made on that particular topic in SlideShare.

You can use SlideShare to repurpose case studies or white papers or post your original content in the form of slides. SlideShare enables you to embed a lead generation form at the end of every presentation. This form can be filled by other users before they download your presentation etc. It also provides triggered alerts. such alerts are based on keywords which indicate that a particular user is interested in. Your lead generation efforts with SlideShare will be further amplified if your presentation contains images at the top of each slide and SEO-rich script.

Lead Generation on SlideShare: A How-to Guide from LinkedIn SlideShare
These are the easiest sources that you can tap into for lead generation. Consider this as a guide for easy and quick lead generation tips. Do share your go-to lead generation sources and the lead generation strategies that worked out the best for you.
Download “Prospect Generation” eBook for Free
Find more prospects and leads
Download your free Prospect Generation Ebook.

-->

About Vedh Jagadish

Digital Marketer keen on helping companies and brands establish & grow through social media. Helps empower startups and entrepreneurs through effective inbound marketing, email marketing and social media strategies.

Post Navigation

Aeroleads Services

Write for Us!

Do you have interesting content related to Sales and Marketing? Write for AeroLeads blog to reach thousands of readers. Mail us at here with your ideas and content.

Enjoy this blog? Please spread the word :)