Email marketing rules B2B industry. It’s the only communication channel that guarantees customer retention and expected ROI. Nearly 73% of B2B professionals prefer business communications to come via email. Additionally, there are nearly 1.5 billion active Gmail users worldwide which mean there are high chances for your business earning potential customers via email marketing. Hence, … Read More →
In the world of social media, Instagram is becoming a popular day-by-day. And, why not? Instagram offers you a platform where you can easily share your happy, sad, funny, emotional, and enjoying moments of your life via images and Insta stories. From celebrities to top industry brands, everyone is a fan of Instagram. Rather, 33% … Read More →
When it comes to increasing sales and customer retention, nothing can beat email marketing. Rather, 93% of B2B marketers use email to distribute content. And, to earn long-lasting clients via email marketing, you should know how to collect the email address. Why that’s important? Because a verified email list is your biggest asset. If you … Read More →
One of the challenges that many small businesses face is finding a cost-efficient way to reach their audience on a budget. This is where email marketing comes in. Email offers one of the most effective ways to grow your business and increase revenue. Compared to other marketing channels, email delivers a high return on investment. … Read More →
Twitter is a widely used social media platform with 330 million monthly active users and 145 million daily active users. Besides, nearly 75% of B2B businesses prefer Twitter for marketing their products/services. Hence, it’s very likely that many top B2B marketing professionals are available on Twitter. With this, you have a good opportunity to find … Read More →
B2B cold emailing isn’t difficult but it isn’t easy too! Confused? Let’s simplify. When it comes to B2B prospecting, emails play a huge role. And, it’s isn’t very difficult to craft a long (probably boring!) email explaining too many ideas, listing only features (mostly copy-paste from website) having no personalized touch with a bunch of … Read More →
B2B prospecting is not as easy as it seems. More than 40% of sales professionals say that B2B prospecting is one of the challenging part of their job, followed by 36% of closing and 22% of qualifying. But, by investing in great B2B prospecting tools, thanks to online technology, you can now easily find and … Read More →
When it comes to business sales, the majority of success depends on how you organize and track your sales leads. Good lead management improves your ability to achieve all your revenue targets via the sales pipeline. To make this happen, every B2B business should install a proper customer relationship management (CRM) tool with an inbuilt … Read More →
When it comes to improving business relationships and productivity, the importance of Customer relationship management (CRM) system remains undisputed. CRM apps can help boost sales productivity by 34% while 47% of polled CRM users stated that their CRM system has created a positive impact on customer retention. Sounds great, isn’t it? So which are the … Read More →
Which is the most beneficial social platform for B2B prospecting? Yes, the quick and correct answer is “LinkedIn”! With more than 610 million professionals from 200+ countries registered, LinkedIn has helped us connect with hundreds of professionals and is responsible for 80% of B2B leads from social media. Considering the importance of LinkedIn in a … Read More →
