The bad news is that every year your email marketing database degrades by 22.5%. This means you are losing many email addresses every year. Reasons could be your contacts changing their companies or unsubscribing your newsletters, closing their old email accounts, etc.
As a dutiful marketer, you should collect emails for email marketing and keep updating your email lists regularly. This task may sound difficult, but in reality, you can collect emails easily with fewer efforts by implementing certain methods.
What is an Email List?
An email list is a collection of emails that your business generates by interacting with your online customers through various lead generation strategies. As time proceeds, your email list contacts as subscribers opt-out and grows as you keep adding new emails periodically.
6 Actionable ways to find emails for your email marketing campaign
1. Collect Emails with Facebook Ads
Facebook Ads is one of the popular tools used to collect emails for email marketing. The reasons are:
• Facebook Ads are relatively less expensive
• You get speedy results
• You can easily reach your target customers
Using Facebook Ads, many businesses collect emails and achieve good revenue through their email marketing campaigns. Facebook Ads are a boon for small businesses that normally struggle to reach a large number of audiences. You can collect emails using these tactics:
(We assume you have an active Facebook Company Page)
• Create valuable content (white paper, research article, e-book, etc.) surrounding your customer’s pain points that solve their problems.
• Create a Facebook Ad that links to a landing page that asks your customers to provide their email addresses.
• Once you received those emails send them their content thereby connecting them with your products/services.
For example, you can write an e-book loaded with in-depth research and strategies on any topic (preferably solving your customer’s problems), create a contact form and attach that link to your Facebook Ad (that mentions your recent e-book details on some topic). If someone wants to read your e-book and clicks on your ad, they need to provide their email address following which you can send them your e-book. Thus with Facebook Ads, you can easily find emails for email marketing campaign.
2. Collect Emails with Custom Email Opt-in Pop-ups
Email opt-in pop-ups is another best medium to collect emails for email marketing. When you visit any website, the first thing you notice is a pop-up window asking you to provide your email address in exchange for some great tips or e-book. Many websites are using pop-ups to find emails for email marketing campaign. According to Neil Patel, the top-rated digital marketer and co-founder of KISSmetrics and Crazy Egg, implementing popups on his website have increased lead generation conversions by 17%.
Understand your marketing goals when creating your website’s popup window. It should be attractive (users should see a big benefit to provide their emails), well-timed and well-positioned. Following the example of Neil Patel’s website popup window:
image source: neilpatel.com
You can see how Neil Patel has provided big benefits for users that will help them achieve their marketing goals. The CTA button is also designed in such a way that users can’t resist giving their email addresses. You too can implement popups technique on your website to collect emails for email marketing from your website visitors.
3. Collect Emails by Offering an Incentive through Lead Magnet
When you create a lead magnet, you probably are going to get this response,
Yes, I want it now, share it with me now.
Such is the power of the lead magnet. A lead magnet, aka an opt-in offer, is something useful (especially solving your users’ problems in a quick and effective way) you provide to users in exchange for their email addresses. It’s one of the powerful and popular techniques to find emails for email marketing campaign. Through this technique, many online businesses have generated more than 30,000 leads in 60 days.
A lead magnet can be presented through many ideas like:
• Free Course
• Free Trials
• Analysis reports
and so on. One of the best examples is HubSpot lead magnets. In 2017, HubSpot found their video content as strong lead magnet sources. Video content is more attractive than written PDFs. From then onwards, the website started providing free video courses (HubSpot Academy) on several digital marketing fundamentals including social media, content marketing, Facebook Ads guide, etc. in exchange for users’ emails. Following is their sign-up page for free courses.
image source: Hubspot.com
4. Host Free Webinars to Collect Emails
Hosting a free webinar is one of the powerful ways to find emails for email marketing campaign. When you host a webinar, you not only provide valuable information to your users but also keep them connected with your website for a longer time. In addition, you receive genuine email addresses from those who want to take part in your webinar.
The best example is the Search Engine Journal. This website not only provides valuable SEO information but also regularly hosts free webinars on trending digital marketing topics through various industry experts.
Hosting a free webinar is thus a win-win opportunity for you. With this, you can easily find emails for email marketing campaign in exchange for valuable information for your users. WebinarJam is the best tool that helps you host your webinar. It has interesting marketing features with the power of Google Hangouts. By hosting a free webinar, you can collect emails for email marketing and increase your email list.
5. Collect emails by Sharing Links on Social Platforms Via Compelling Content or Visuals
Yes, social media is a powerful tool for your business promotion, especially to collect emails for email marketing campaign. However, there is a catch here. Social media platforms like LinkedIn, Facebook, Twitter, etc. work great only in certain conditions because as compared to other channels like online communities, organic search, or guest posts, the opportunity to collect emails from social media is relatively less. Social media works wonders when:
• Connecting those people who you will seldom find through other channels
• Asking questions for a targeted and diverse audience
• Taking part in interesting conversations thereby creating chances of lead connections.
However, social media won’t work for you if you keep on randomly sharing tons of links without any specific reason that doesn’t arouse any curiosity among the audience. Hence, according to the active campaign blog, if you want opt-ins from social media, you need to have conversations that people want to be part of.
So how can you do it?
• Join social groups related to your niche. For example, if your website provides health and fitness tips, join health groups on Facebook and LinkedIn.
• Occasionally share your content in those groups.
• Start a conversation on a trending niche topic or pose a question.
For example, suppose you have created an awesome e-book on weight loss in 3 months, you can introduce that on the social platform and just tell them the preview in such a way that the readers should feel curious to read the whole e-book. Paste a link to an opt-in form or wait for the reader’s comments where they themselves provide their emails. Thus, you get a list of emails.
6. Collect Emails Email Lookup or Email Finder Tools
You can opt for email finder tools to find emails for email marketing campaign. There are tons of email finder tools available on the internet. The tool will search the required addresses for you and provide you a list of 100+ genuine email addresses. Some of the popular email finder tools are AeroLeads, Hunter, FindThatLead, Voila Norbert, etc. Just head to any of these tools and enter your prospect’s name or website and hit “search”. Among all these tools, AeroLeads is one of the top-ranked email finder tools on the internet to collect emails for email marketing. It is popular among many marketers for its ability to find genuine emails from LinkedIn or Xing. AeroLeads assists you on:
• how to find email addresses and business contacts from LinkedIn
• Get 15 data points (full name, job title, location, working company details, business contact numbers, etc.)
• Export data to Hubspot CRM, Zapier, Zoho CRM, FreshSales, Salesforce, etc.
Another best thing about Aeroleads that it teaches you to find emails for email marketing campaign and other contact information in real-time. This avoids the chances of email addresses getting irrelevant.
Create amazing content, capture leads through this lead generation tool, and preserve them through rebound emails. Their services start from $49 per month.
There are numerous ways for how to find email addresses for email marketing campaigns, however, the above methods are very effective and easy. You no need to spend a huge amount of time and effort to collect emails for email marketing. Once you receive emails, preserve them and keep in contact with your audience by sending them newsletters, sharing new blogs, running a competition, personalizing with them by expressing gratitude, and promoting special offers or discounts. As mentioned in the introduction, there are chances your emails may get lost in due course of time, so keep upgrading your email list.
Have you used any of the above methods to find emails for email marketing campaign? Share your thoughts in the comment box now.
Rashmi Chimmalgi has 4 years’ experience in Digital Marketing and Content Writing. She writes SEO/Lead Generation/Marketing articles for companies that want to grow their online business rapidly. Currently, she is working as a freelance writer and helping many potential business professionals to fulfill their website Content Writing and Lead Generation needs.