How well do you know about the company you are about to pitch to? Do you have any information about what they actually require? Do much time do they spend online, their annual turnover, and about their competitors?
To find the company informationbefore you go about pitching your product or service is a must in order to gain valuable insights before collaborating with that company. It will help you formulate more insightful questions, and also boost your confidence level.
Otherwise, you will end up sending irrelevant messages to your prospects or to folks who are not even your prospects.
So how can you find company information? What would you do learn more about your prospects and where do you need to go for that?
I will answer all these questions in this article. By the time you are done, you will know exactly how to find company information and some important websites to learn more about the companies you are looking forward to pitching to.
1. Do Keyword Research
You keep hearing this phrase everywhere and it is probably resonating in your mind all the time. But the keyword is more than just one of the best SEO techniques. Above everything, keywords research is nothing more than market or industry research.
It’s quite simple! If you actually come to think of it, keyword research helps you determine your niche and the fact that which industry or the type of company will help you generate maximum revenue. It also helps you identify the topics your target audience is interested in, and to what extent.
So, apart from just being used as a ploy to be used as an SEO tactic, the keyword research is designed to provide insight into not only what your target company does, but more importantly what are the things they are interested in.
If you want to know more about keyword research to find out company information as well as to rank higher on search engines, I’d suggest you watch this video by marketing guru Neil Patel.
2. Scour Through Your Blog Comments
If you are getting plenty of blog comments, then you are doing something right. But blog comments are not just a way to make you feel good about your content – you can also use them to find out company information and your target audience.
For starters, make sure that you end your blog post with a message for the reader, compelling them to tell a bit about themselves and their company information. Mind you, you have to do that without being promotional about it.
For instance, have a look at how entrepreneur Ramit Sethi does it:
Now, with such a prompt, chances are that the reader will reveal their personal information not their company information, however, you can do some more research and reach the prospect’s company. Now you already know about one candidate from the company so finding out more company information would not be all that difficult.
3. Go Through Your Competitors’ Websites
The goal is to one-up your competitors – you don’t have to shy away from admitting it, we all know that. So, what’s the harm in finding out about the companies your customers are pitching to or catering to?
Sometimes, brands talk about their clients and how they helped them or acquired them in the first place. You can search for your competitors’ client stories in their blog or social media channels. It is an easy way to acquire company information. However, make sure to crosscheck that your counterparts are giving out all the accurate and well-research information.
Moreover, it also helps you identify your own ideal customers. This is especially the case if your competitor has the same turnover and business model as you have.
4. Surveys & Progressive Profiling
How many of turn up your nose every time you have to fill a survey form?
I am sure many of you are nodding your head in agreement. But cmon, if done right, they are not that bad. And the best part is that they can help you fulfill any goal you wish to achieve – especially when it comes to acquiring important company information and tidbits about your target audience.
You can ask questions like: what’s your company size? What sort of marketing information would be most useful for your company?
And you can incorporate progressive profiling with your survey forms to this technique even more effective.
With progressive profiling, it’s about asking the right question at the right time to the right customer. This in turn will help you gain the right information from your leads — regarding their own experience and their company information.
Over time, using surveys and progressive profiling will paint a detailed picture of the prospect and their company and you will have plenty of information in your databse.
A List of Websites & Tools to Find Company Information
Finding company information is not as arduous as it seems. You just need to have correct strategies in place. However, if all your strategies don’t work out, then you can turn to plenty of websites and free software tools.
We have discussed some tricks and tips that will help you find company information and provide insights about your target audience. However, now we will mention some websites and software tools in order to help you find the right company information. These include – company rankings, financial information, announcements, and other useful company information.
1. Google News
While not a company review site, Google News is a great way to find information about a company. You can use Google news to identify news articles that are relevant to the company you are targeting.
The information includes press releases, financial information, pending litigation and more. Also, the article would mention the contact details of the company or the directors/executives as well.
2. Corporate Information
Corporate Information is one of the world’s leading sites for value-added corporate and related industry information appropriate for investing, competitive analysis and research information on over 38,000 of the leading public companies in over 75 countries.
It provides corporate profiles, listings of international company directories, industry-specific reports, a listing of company extensions, international business news, research reports, as well as state-by-state US company information sources. Research a country, a country’s industries or individual companies. The registration is completely free so you can get started right away.
Unlike so many other websites in this list, AeroLeads scours through the internet to extract the information you require. From company information to emails, phone number, and other important details, AeroLeads uses artificial intelligence to provide you the information you want with a few quick steps.
Apart from just finding out the information for you, AeroLeads goes beyond and above that. The B2B software tool makes sure that the information you extract is accurate, up-to-date, and then exports it into your sales CRM. You can also use it as a web app or as a Google Chrome, which again comes in handy if you want to keep a company information tool in tow at all times while browsing the internet.
4. Company Check (UK)
Company Check is a free to use, with unlimited company searches and basic information including registration details, key financials as well as director records, available at your fingertips instantly – at no charge. You can find graphed key financials for all UK companies including Cash at Bank, Net Worth, Current and Total Liabilities.
But, as mentioned, it’s efficiently applicable to only UK companies.
LinkedInis well-known throughout the IT industry, and it provides the members with a company search feature that provides prospective employees with information about each company that is searched. In fact, in recent times, LinkedIn has become one of the largest B2B databases in the world.
It does provide members with the capability to search for companies based on various criteria, including company size, employment opportunities, location, the industry as well as where it fits in the Fortune 500. However, it doesn’t provide user-based company reviews. It also mentions the connections involved with the company.
The Reuters Investor service offers news, quotes, charts, fundamentals, search, portfolio tracking, alerting as well as analysis on financial markets worldwide for integration in a financial institution – or non-financial institution – portals. Information includes a list of institutional stockholders and recent buying and selling activity.
You can also get access to biographical information on executives and directors, current company and industry news, and analysts’ reports. You just have to Enter the company’s name in the blank on the upper right side of the homepage.
Unlike LinkedIn and Monster, Glassdoor is all about user-submitted feedback, or as they call it “employee-generated” content. At this point, it has more than three million salaries and reviews posted, providing you with a multitude of valuable resources.
One other unique aspect of Glassdoor is that it finds any connections to companies you search for through the searcher’s friends on Facebook. Also, by providing such a connection, it hopes to be able to provide you with enough information to help you decide if the company is going to work for you; or if not, provide you with a personal contact with whom you can get the information.
Finding company information you are pitching to should not be just a one-time thing. You need to keep on updating your database from time to time. For instance, the company that today has a turnover of a million dollars might grow multifold within a couple of years. Therefore, you need to be privy to all such company information.
While you are at it, don’t forget to gain some insights on the executives or decision-makers in the company. You should be aware of their preferences and other details before you go about setting up a meeting with them.
If nothing else works, these websites that we mentioned will give you enough information. They will provide you with unique insight into the hiring practices, salaries as well as operating practices of any given company.
Hence, be armed with as much knowledge as possible about the prospective company in order to make the right choice.
Navaneetha, popularly known as "nav", loves to read, play badminton, play the keyboard and sing but when she's not doing any of those, she loves to write. What started as a high school hobby to write is now her ongoing passion. At AeroLeads, she manages Inbound Marketing and Social Media Marketing.