Quora is basically a simple Q and A platforms where people ask questions in their niche. Thus you can easily find out what topics are people most interested in regarding your domain.
For instance, my target audience is mainly B2B marketing professionals. Therefore, I typed in “B2B Marketing” in Quora search option.
As I scrolled down, I could see more relevant topics that my target audience is interested in.
Start by noting down the questions most relevant to your domain. Carefully go through the answers written on Quora and see how you can provide better insights and then finally get down to writing your own blog.
While you are at it, you can even write a little snippet or a few shortened points of your blog as a Quora answer and redirect your Quora audience to your blog post. This is also likely to help you generate great B2B leads.
2. Leverage Your Social Media
Social media is a free tool that you can use for promoting your blog and then eventually generating leads.
It’s perfect for building a relationship with your potential clients, and it allows them to get to know both you and your business.
Visual platforms like Instagram, for example, can be used to draw the attention of your potential clients with interesting pictures of your product, and of your team members as well. Once you pique your audience’s interest, you can start by redirecting them to your blog posts.
That human element allows your leads to see the person behind the business, and it creates a connection and deeper interest in what you have to say in your blog.
3. Use Engaging Call-to-Action Buttons
For a lot of you, this might be a new thing altogether. Because I don’t see many people using call-to-action buttons in their blogs — a big mistake on their part. Especially if they are looking to generate leads through blogging.
You need to end your blog with a call-to-action button if you want your audience to take some action. It can be anything. You can ask them to subscribe to your newsletters, down an ebook, read something else, install, contact you, or something else that you are aiming for.
Now the question is, “Why would an influencer go through all this hassle to promote your event?”
Well, they won’t…unless you offer some attractive incentives.
The truth is that many influencers prefer to get compensated through monetary incentives. That said, it isn’t the only way to incentivize them.
You can offer them free products or an attractive discounted offer, and so on and so forth.
However, remember that not just any influencer will do.
Connect with the influencers relevant to your brand and the subject matter of your blog. For instance, if you are a marketing firm, then it makes no sense for you to connect with a tech influencer.
Connecting with influencers is an easy and affordable option for your startup.
When their followers see the influencers are using your product, they’ll be more willing to give you a try as well.
Apart from this, developing partnerships with complementary businesses is another great B2B lead generation tactic. You can have a mutually beneficial relationship by advertising and generating blog posts for each other.
5. Create quizzes to gain more exposure
A quiz maker can allow you to easily establish what your target audience wants. You can use quiz creator software to ask about your audience about the topics they want to read about.
Using this information, you can modify your blog post to provide them with topics and information they need.
You can also use quiz creator software to customize your offer for specific clients and then add it at the end of your blog. If you have a clothing store, for example, you could offer your visitors a quiz at the end of one of your blog posts that will quiz them about their favorite clothing style.
You have done pretty much everything to generate leads through blogging.
You are churning out expressive content to engage them. Probably even shelled out quite a budget to fund social media ads. You have even connected with micro-influencers with a substantial amount of following.
Now you are ready to generate leads.
Wait, hold on.
Did we forget something?
How could we overlook the power of contests? Well, we were saving the most interesting trick for the end.
While the implementation of contests is straightforward and easy, it can help you garner a lot of attention to your blog.
For one, these contests pique your audience’s interest like nothing else. And most importantly, it makes it easy for your audience to get involved on a one-to-one basis.
In the contest, you can ask people to perform certain tasks that will help you promote your blog and reward the top contenders.
Also, why stop here? You can even encourage the winners of the contest to post about the giveaway and your blog on their social media channel with a specific hashtag.
This way you are killing two birds with one stone. You will not only get exposure, but the user-generated content will also get you plenty of word-of-mouth referrals.
Summing it all up
It should be extremely easy for you to generate leads through blogging.
In fact, with so many options available, generating leads for startups has never been easier, and using these blogging tips will help you boost your revenue and grow your business.
As you can discern, blogging is not all about writing.
Things like influencer marketing, social media presence, and so forth can make it easy for you to promote your blog and connect with your potential clients and increase their interest in your blog posts as well as your product.
But always keep in mind that there is no one-size-fits-all lead generation tactic. It’s all about trial and error, and what works for some, might not work for you, and vice versa.
So always stay on your toes, pay attention to the changes in your market, and optimize your blogging process to generate massive leads.
Author Bio:- Angela White is an ed-tech enthusiast with a passion for writing for the consumer market in the areas of product research and marketing using quizzes and surveys. Having a knack for writing and an editorial mindset, She is an expert researcher at a brand that’s known for creating delightfully smart tools such as ProProfs Quiz Maker
Deepti is a senior content writer with AeroLeads. She spends a lot of time brainstorming ideas and writing marketing and sales content. She also has a knack for writing and reading about politics and prevalent social issues and regularly pens letters to the Editor of The Hindu newspaper. When she is not working, you’ll find her socializing with friends or binge-watching Netflix. (And devouring sushi).