Email is the most preferred method of communication. Once your email marketing campaign is set, you need to concentrate more on growing your email list. While there are several options available to grow your email lists fast, not all are credible.
Be it a business, blog, or a brand, email lists serve as a great asset. Having an audience that is constantly in sync with your updates and interested in your business or brand is crucial. This audience base can gradually convert into your customer base.
Building an email list is simple in concept. It is advisable to adhere to the guidelines of your region’s spam laws which makes the process a bit more tedious but pays off when done correctly and efficiently.
There are various ways to build your email lists but this again comes down to quality vs. quantity. Having a large email database of emails with high bounce rates and bad open rate will not be of any use. Building a quality email list does take time but is very much worth the effort.
These are the best ways for you to grow your email lists fast and with qualified emails:
1.Using Opt-In Forms
Opt In forms are the best option to capture the emails of people who might be interested in your business or brand. These forms are also referred to as lead capture forms. Such forms gain permission from potential customers to receive emails from your business or brand.
These email capture forms help you immensely to grow your email lists organically. You can use such opt-in forms on your website, social media profiles, and blogs. You can create various such forms for newsletters, coupons & offers, service or sales notifications and similar updates.
A crucial tip while using such opt-in forms is to not overdo it. Bombarding your audience with many opt-in forms makes for an unsatisfying user experience.
You can consider the following place to place opt-in forms-
Landing page of your website or blog
Popular pages of your website or blog
Adding them to your purchase confirmation emails
Sharing on your social media channels
Having an opt-in form with good visibility is not all it takes to get people to sign up for your email subscription or give you permission for email. You must offer some kind of incentive to get people to sign up. You can provide free eBooks, free downloads, exclusive content, special offers etc.
Growing an email list does take a lot of time and effort. To help this process, there are various tools and services in the market that will act as catalysts to the process.
By opting for such email list or email database building services, you will be able to save your time and concentrate more on turning these emails addresses into leads.
Another option in helping build email lists would be using OptiMonk or SumoMe apps on your website. SumoMe is the ultimate tool which helps you in capturing the emails of website visitors. It offers different apps such as ListBuilder and ScrollBox that will help you procure the email id of your website visitor. These apps also offer in-depth analysis so that you can tweak these apps to its maximum potential.
If you are very specific with the email addresses that you require, then you can opt for a lead generation service. Lead generation services provide you with verified and qualified email addresses that best suits your requirements. Lead generation services such as AeroLeads, LinkedIn Sales Solutions, and SalesForceCRM provide you with confirmed email addresses from your relevant industry and manage such contact information.
3.Offer an Incentive
The give and take principle works the best in this scenario. In order to obtain the email address of your website visitor, you need to provide him with some value in return. In most cases, this has proven to be a very successful tactic.
The incentives that you can offer may be in the form of e-books, guides, coupons, special offers, free downloadables etc. People are more likely to provide you with their contact information when they are obtaining value in return. Make sure that the content that you offer is valuable and relevant. Do not try to trick your website visitors into providing their email addresses for a dummy offer. This will soon backfire and your emailing service will be reported as spam.
Featuring a high-quality ebook or offering informative resource will also attract more people to your website. Such offerings are to be offered for free so that the person does not hesitate or does not require him to think twice before sharing his email address.
Adapting the cliffhanger techniqueor content upgradetechnique can also work wonders in this regard. This way, the user is actually involved in the content that you offer and is more likely to share with you his email address, in order to access that extra piece of content.
The best way to spread the word and grow your audience is through social media. Promoting your lead generation campaigns on social media gives you a larger audience base and can also help fasten the process.
You can set up Twitter and Facebook campaigns to promote your lead generation efforts. By providing links to your various offerings and resources on social media, you enable more people to discover you and this helps you tap into a newer sect of people. This is also a very beneficial technique for growing your target audience base.
By harnessing your social media, you can leverage its’ impact and reach to help build your email list. You can promote your newsletter subscription, e-book, guide and lots more on your social media.
You can also include an exclusive newsletter signup page on your Facebook page or pin such posts to your social media profile. By doing so, every time a person visits your profile, this will be the first post that the visible to the visitor. This increases the reach of your email list building campaigns.
Key Factors to Consider While Building an Email List-
Do not purchase an email list as such lists might be recycled and not curated for your exclusive use. These files are also likely bought and sold too many different organizations, all sending their emails to the same people. Imagine all the SPAM one of those users is receiving. You do not want to be classified as a spammer.
Do not collect email addresses from directories or websites. Collecting email addresses this way will more likely categorize your emails as spam.
Generally, do not do business with an email collection service. The one exception is if the collection service gains explicit permission that is documented, such as a list broker.
Do not use another business’ email list to send your own emails. This is the worst practice of them all.
Do not rent email lists. Most companies that rent out email lists do not house qualified contact data, so do not risk it.
These are some of the easiest and free techniques through which you can grow your email list. By following these, you can have a quality email list at your disposable, which you can nurture into a lead and introduce into your sales funnel.
Do you agree with our list? What are some of the techniques that you have incorporated into your list building efforts? Let us know in the comments below.
Digital Marketer keen on helping companies and brands establish & grow through social media. Helps empower startups and entrepreneurs through effective inbound marketing, email marketing and social media strategies.