So don’t delegate anymore — automate your email marketing process without further delay.
3. Customer Acquisition & Retention
Retaining existing customers and converting present leads is even more important than generating new leads.
I am sure you would agree.
This is where email marketing hits the sweet spot.
Over 80 percent of professional marketers and sales experts claim that email marketing is the best channel to boost customer acquisition and retention.
Now this much is clear — if you want a better retention rate, then the best way to go about it is by riding the coattails of email marketing.
4. Strong Return on Investment (ROI)
The verdict is in. Given that the email marketing is great when it comes to things like click-through rate, open rate, and so forth, there’s no wonder that it delivers a strong Return on Investment (ROI) as well.
Having a well-thought-out plan can help you boost your revenue tremendously.
According to a report by DMA organization, when it comes to email marketing, for every $1 you spend, you are likely to get an average return of $32.
Depending upon how credibly you devise your email marketing strategy, you will get equally wonderful returns — the stats prove it veritably.
5. Use email signatures for marketing
Email marketing is no more just about sending promotional newsletters. Brands start realizing the marketing power of their regular emails.
The same report states that the primary objective when using email signatures for marketing is brand awareness (82%). Driving traffic to the website, lead generation, and increasing sales are also among the reasons for incorporating promotional elements such as links, CTA buttons, or banners into the signature body.
During the next few years, the email signature generator market will continue to grow, which means that you should consider adding a professional sign-off to your marketing strategy. Professional tools like Newoldstamp or MySignature might help you to automate the process.
6. Follow-up Emails
A visitor enters your e-store. Browse around a bit. Add a couple of things to his/her cart…you are about to make a great sale.
But, wait. The customer suddenly made a volte-face. Alas! You were this close to making another sale.
Looking at the email marketing stats by Omnisend, it is clear that sending out follow-up emails after a prospect abandons your cart results in 69% more orders than a single email.
7. Adding visual content to your emails result in better performance
Times have changed, but have you changed your email marketing strategy? Or are you still sending out those stuffy textual newsletters that no one reads anymore…not that they did in the past.
Today, customers are looking for something more creative and interactive. Reports have already claimed that you can increase your click-through rates by 300% if you add videos to your email marketing campaigns.
Here’re some of the reasons why videos are such a hit among the prospects:
Apart from videos, other forms of visual content including GIFs, interactive images, slider and more work too.
And while you are at it, don’t forget to optimize your emails for mobile devices.
8. Optimize your emails for mobile devices
If you think that you can get away with not optimizing your emails for mobile devices, then you are heading for a disaster. A big one at that!
It is impossible for you to get agreeable results if you completely neglect your mobile audience. And I hope you know that a vast majority of audience opens up their email on their smartphones.
And this email marketing stat here is a salient proof:
According to a 2018 report by IBM, over 49% of all emails are opened on mobile devices.
So, if you are looking to reach out to your complete audience base, then you simply can’t afford to overlook the audience that primarily uses mobile phones to check their emails.
9. Way ahead of social media platforms, even Facebook
These stats are especially an eye-opener to all the detractors of email marking.
Contrary to popular belief, email marketing is still way ahead of social media marketing — even Facebook doesn’t stand close.
You must be wondering why there’s an emoji in place of social media ROI?
Well, there’s still no way to specifically track down the ROI for social media. Never mind, it won’t be able to beat email marketing either way.
10. Demographic-based email marketing statistics
Whether it is the younger demographic you are targeting or a considerably older set of audience, you can’t go wrong with email marketing.
Even millennials love emails.
In fact, over 73 percent of millennials prefer to use emails to get in touch with businesses.
CampaignMonitor also gave a perfect breakdown of how customers prefer emails across different verticals and industries.
For instance, over 66 percent consumers in general prefer communications from retail businesses to come via email.
Have a look at other statistics:
PROPENSITY TO TAKE ACTION BY AGE GROUP
One would think that millennials would prefer social media marketing over emails. However, as you can discern, the reality is totally different. Statistics prove that even millennials are more inclined towards email marketing than any other form of marketing.
11. B2B Email Marketing Stats
Whether it is B2C or B2B, email marketing is a hit among general demographic — that we have witnessed by now.
However, it is still worthy to give these B2B email marketing stats a quick glance for they are utterly remarkable.
B2B audiences view email as an influential channel that can be used to draw useful information.In fact, it is considered to be the third most influential channel after college recommendations and through leaders or industry-specific influencers.
These email marketing spam statistics prove that it is better to avoid sending out something invaluable altogether.
And it is not necessary that these businesses are intendedly sending out spam emails, sometimes even the emails that you consider legit can be treated as spam by internet robots. Using email authentication protocols such as an SPF record check along with DMARC, DKIM and BIMI can help prevent legit email from being treated as spam
BONUS: Other Common Email Marketing Stats
I can’t help but scoff at people who think that email marketing is doing to die sooner or later.
If you were the part of the same I-hate-emails club, then I am sure you have changed your mind now.
I’d say, better late than sorry.
Now that you are reformed, let me end this email marketing stats directory on an even better note.
Have a look at some more astonishing stats:
According to Statista, over 2.69 billion folks in the world used email in 2017 and the numbers have decidedly grown since then.
Deepti is a senior content writer with AeroLeads. She spends a lot of time brainstorming ideas and writing marketing and sales content. She also has a knack for writing and reading about politics and prevalent social issues and regularly pens letters to the Editor of The Hindu newspaper. When she is not working, you’ll find her socializing with friends or binge-watching Netflix. (And devouring sushi).