10 Best Email Marketing Software for Ecommerce [2024 Update]

When it comes to e-commerce marketing tactics, email marketing is still the winner.

Ecommerce email marketing boosts your revenue, average order value (AOV), and customer retention via,

  • Personalization – Establish a direct link between you and your customers.
  • Analytics – Collect and analyze data-driven insights.
  • Branding – Target customers via value-driven offers and promotions.
  • Loyalty – Best gift an eCommerce brand can receive from its customers ever!

Many eCommerce email marketing softwares are ready to help you leverage the best from your customer outreach.

Choose the best and accelerate your e-commerce customer outreach that’ll boost open rates, response rates, and retention.

What is Email Marketing Software for eCommerce?

The best email marketing software for eCommerce helps to know your target audience well by gathering their relevant details. You can therefore segment your audience well and connect with them directly to offer value and drive traffic to your online store.

In addition, the best email marketing software for eCommerce automates and speeds up your efforts by offering templates, form builders, email editors, reporting and analytics, and more

10 Best Email Marketing Software for eCommerce Based on Features, Functionalities, Reviews, and Pricing

Let’s get started

  1. AeroLeads

Best email marketing software for eCommerce to build verified email lists and phone numbers in minutes

The best eCommerce email marketing strategy starts from building the list of authentic and verified business email lists of your target customers.

AeroLeads helps you to find business emails and phone numbers from LinkedIn. AeroLeads automates the process of email searching from LinkedIn and boosts your lead generation efforts by creating a list of unique emails in less time.

Just head towards AeroLeads search bar or install its free chrome plugin and enter the name of your prospect or company and hit search. You will receive all the required information starting from name, profession, email address, company, and up to 15 data points.

Key Features

  • Find business emails from LinkedIn or find emails by uploading names and companies.
  • Find as many as 15 data points like full name, job title, location, generic company emails, etc.
  • Export the data to CSV or transfer data to Salesforce, HubSpot CRM, Pipedrive, Zoho CRM, FreshSales, Zapier, etc with 1 click.
  • Rock-solid support via chat, email, and phone.


AeroLeads offers four types of pricing plans.

  • Take Off $49/month – 2000 credits, find emails, names, company name, etc., only 1 user.
  • Climb $149/month – 8000 credits, find all contact details, integrations, 5 users.
  • Cruise $499/month – 30,000 credits, all contact details, unlimited users, and integrations.
  • Enterprise – As per your requirements

Get started with AeroLeads now!

  1. Omnisend

Best email marketing software for e-commerce to easily convert and retain customers

Omnisend is the best email marketing software for e-commerce to send personalized emails and SMS. More than 70,000 eCommerce brands use Omnisend to grow their businesses on autopilot, converting their customers with quick-to-build, highly-relevant emails & texts.

Key Features

  • Email templates to easily create professional and stunning emails in minutes.
  • Build shoppable emails with a drag & drop content editor that creates campaigns with dynamic content blocks.
  • Build audience segments to leverage customers’ profile data, shopping history, and more.
  • Spot-on sales tracking and attribution to understand how your audience is engaging with your emails.


Omnisend offers three types of pricing plans.

  • Free – Reach up to 250 contacts, 500 emails/month.
  • Standard $16/month – reach up to 500 contacts, 6000 emails/month, and more.
  • PRO $59/month – Unlimited emails, up to 3,933 SMS/month
  1. Constant Contact

Best email marketing software for e-commerce to send emails and create social ads

Constant Contact helps small eCommerce businesses with email automation to build a professional presence, attract customers, and sell online. Its eCommerce integrations help to connect your current eCommerce platform to drive more sales for your business.

Key Features

  • Customizable templates with different styles to fit every business and brand.
  • Easy-to-read reports to track your marketing success in real-time. Identify where your customers are in the sales cycle.
  • Sign-up forms to capture email addresses easily from your website. Google Ads tool to get noticed by people who are searching for your products or service and drive traffic to your website.
  • Seamless integration with third-party eCommerce apps such as Eventbrite, Shopify, Salesforce, and many.


Constant Contact offers two types of pricing plans.

  • Core $9.99/month – 300+ email templates, real-time reporting, and more.
  • Plus $45/month – Automated emails, auto-generated segments, conversion, and sales reporting.
  1. Rarelogic

Best email marketing software for e-commerce to send smarter emails

Rarelogic is the best email marketing software for e-commerce designed for eCommerce websites built on Shopify and BigCommerce. They help merchants sell more by using their customers’ data to better personalize emails and deliver them at times they are most likely to buy from you.

Key Features

  • Product engine to combine your customers’ shopping behavior with automatic recommendations of products they are likely to buy.
  • Smart Timing to send your emails at a time that aligns with your customers’ open, click, and buy behavior.
  • Automated emails for welcome series, abandoned carts, order follow-up, and more.
  • Customer segmentation to easily dive into your customers’ email list and create unique groups based on country, city, last product purchased, and more.


Request a Demo for pricing details.

  1. Drip

Best email marketing software for e-commerce to run a multi-channel marketing campaign.

Drip is the best eCommerce email marketing automation platform for growing e-commerce brands. With Drip, unleash the power of your e-commerce customer data and deliver perfectly personalized email and SMS marketing strategies that will grow your revenue.

Thousands of eCommerce brands use Drip to engage customers with pre-built playbooks – like welcome series, abandoned carts, and post-purchase emails. It’s therefore the best email marketing software for eCommerce.

Key Features

  • Forms and Popups to build your email lists.
  • Email marketing to boost revenue growth.
  • SMS marketing to engage your audience and grow revenue.
  • Automation by using best practice emails and SMS workflows.
  • Segmentation and personalization to send personalized messages to the target audience.
  • Smart A/B testing.


Drip offers a 14-days free trial and $22/month (Email + SMS) – 1 to 500 contacts, unlimited email sends, email support, 200 SMS sends.

  1. Klaviyo

Easy to use email marketing software for eCommerce that boosts retention

Klaviyo is the best e-commerce email marketing platform that helps deliver more personalized experiences across owned marketing channels like email, SMS, in-app notifications, and web. Klaviyo aims to create deeper and higher-value customer relationships.

Key Features

  • Email segmentation to send emails based on their shopping behavior, interaction, and how much time they spend on your website.
  • Automate and personalize emails and SMS. Fully customizable.
  • Form builder to collect more information about your customers and understand their product preferences, shopping habits, and more.
  • Analytics and reporting to track email and SMS performance and get actionable insights on next marketing tactics.


Klaviyo offers a free tier to send 500 emails maximum to up to 250 contacts and 150 SMS to up to 50 contacts per month.

Their pricing depends on the total number of emails and SMS you will be sent to your contacts.

  1. ActiveCampaign

Best email marketing software for e-commerce comprising of marketing automation and CRM tools

ActiveCampaign is the best email marketing software for e-commerce designed on the idea that an excellent customer experience must go beyond the traditional marketing touchpoints, like email.

With ActiveCampaign, and the customer experience automation (CXA) category help businesses to automate a truly personalized experience that feels authentic, so their customer relationships can scale, no matter how large that business grows.

Key Features

  • A drag-and-drop automation builder that helps you set up automated workflows in minutes.
  • A sales CRM with automation to automate contact management, score leads, track tasks, and monitor deals.
  • Sales engagement automation uses rich customer data from every sales and marketing touchpoint to understand the right time and channel for automating timely messages.
  • Track customer interactions and behaviors.


ActiveCampaign offers four types of pricing plans.

  • Lite $9/month – marketing automation, email marketing, 125+ templates, and more.
  • Plus $49/month – Product blocks, 50+ landing pages’ templates, contact scoring, eCommerce dashboard, and more.
  • Professional $149/month – Personalized product experiences, site messages, split automation, predictive content, and more.
  • Enterprise $259/month – Custom reporting, custom domain, free design services, unlimited email testing, and more.
  1. Remarkety

Best email marketing software for e-commerce to maximize revenue and conversions

Remarkety is the best e-commerce email marketing automation platform. It’s a multichannel marketing system (Email, SMS & Social) designed to integrate with any eCommerce website. With Remarkety you can segment and target your customers, based on retail data, real-time online shopping behavior including online & offline purchases.

Key Features

  • Welcome email templates to keep new subscribers interested and desired to take action.
  • SMS marketing to optimize your omnichannel marketing strategy and generate revenues.
  • Email personalization and segmentation to target customers using powerful personalized emails based on their on-site behavior.
  • Seamless integrations with several eCommerce platforms.
  • Data-driven reports and analytics.


Remarkety offers a 14-days free trial and four types of pricing plans.

  • Basic $25/month – eCommerce integrations, email blasts, automation workflow, and more.
  • Starter $100/month – Transactional emails, custom branding, A/B/C testing, and more.
  • Advanced $300/month – Custom email template design, dedicated account manager, POS integration, and more.
  • Professional $800/month – Multiple sending domains/IPs, personal onboarding sessions, phone support, and more.
  1. Campaign Monitor

Best email marketing software for e-commerce for businesses around the world

Campaign Monitor is the best e-commerce email marketing software that allows budding entrepreneurs to send beautiful, relevant newsletters, creating a reliable channel to grow engagement with their subscribers and promote loyal readership.

Their attractive templates, drag and drop interface, and engagement-oriented segmentation allow marketers to easily deliver targeted content to large lists of subscribers.

Key features

  • Customizable templates to create beautiful campaigns with your logo, colors, and type.
  • Email segmentation to gather accurate data, manage, and grow your email lists in no time.
  • Personalized emails to put your customer data into play and create an interactive experience for your customers.
  • Email marketing automation to engage with your customers by sending a series of special offers on your products.
  • Pre-built integrations with Salesforce, WordPress, Shopify, and more.


Campaign Monitor offers three types of pricing plans.

  • Basic $9/month – 2500 emails, Branded templates, drag, and drop builder, and more.
  • Unlimited $29/month – Unlimited emails, automated emails, Campaign tags, dynamic content, and more.
  • Premier $149/month – Advanced link tracking, phone support, email academy, eCommerce integrations, and more.
  1. Sendinblue

Best email marketing software for e-commerce for smart businesses

Sendinblue is an innovative eCommerce email marketing software that helps businesses build and grow relationships through marketing automation, email campaigns, transactional emails, and SMS messages.

Its world-class customer happiness team and its pricing plans are what set them apart. The platform combines a robust suite of services within a single, user-friendly solution.

Key Features

  • Targeted SMS messages to promote time-sensitive and special events to your contact list.
  • Transactional emails with on-brand designs and reliable deliverability.
  • Marketing automation software allows you to automate certain tasks in your workflow such as sending emails, SMS, organizing contacts into different sizes, and information update.


Sendinblue offers four types of pricing plans.

  • Free – email campaigns, email template library, SMS marketing, and more.
  • Lite $25/month – No daily sending limit, A/B testing.
  • Premium $65/month – Remove Sendinblue logo, send-time optimization, landing page builder, and more.
  • Enterprise – Facebook ads, email & SMS personalization, and more.

What Role Does Email Marketing Play in a Successful Ecommerce Brand?

Email marketing is the backbone of any e-commerce marketing strategy as it enhances brand awareness, builds credibility, and establishes a direct and trustworthy relationship with your customers. In parallel, ecommerce software development plays a crucial role in providing the technical foundation for these marketing strategies, enabling businesses to create personalized shopping experiences that captivate and engage their audience.

When hosting an e-commerce email marketing campaign, segmented and personalized emails create an ever-lasting impression on customers. For example, a welcome email from the Ralph Lauren brand grabs readers’ attention easily as it feels them valued.

What Role Does Email Marketing Play in a Successful Ecommerce Brand?

What Role Does Email Marketing Play in a Successful Ecommerce Brand?

Another example is sending upselling emails after your customers place an order or make a purchase. Your upselling email offers information about product updates and pricing options. Upselling emails work great when sent after customers purchase some expensive products. An upsell eCommerce email marketing example from the Matalan brand.

Which Types of Emails Are Useful for ECommerce?

A successful eCommerce brand incorporates the following types of emails in its email marketing tactics.

  • Welcome emails – when a customer joins your email list.
  • Abandonment emails – when customers show interest in a purchase but quickly abandon cart and website.
  • Confirmation emails – when customers make a purchase and are updated regularly with emails related to shipping and delivery.
  • Feedback emails – to encourage customers to share their product experience, a few days after purchase.
  • Promotional emails – seasonal, discounts or coupons, or subscriber-only emails
  • Product-based emails – New arrivals, stock clearance, and upsell emails.

How do I start an Ecommerce Email Marketing?

Email marketing is about building relationships.

  • The first step is to identify and establish your business goals.
  • Next comes building a list of authentic and verified email lists.
  • Once the list is ready, start with sending welcome email series. Use the personalization element and talk more about customers’ needs.
  • Don’t stick to a single idea. Always test and refine your eCommerce email marketing efforts.

Over to You!

We have listed the best email marketing software for e-commerce to help boost your email marketing efforts. Take time to identify your right target audience and establish goals to get the best out of these e-commerce email marketing software.

Have you used any of this software for your eCommerce email marketing campaigns? Comment on your experience right now.


About Rashmi Chimmalgi

Rashmi Chimmalgi is a professional SEO/B2B SaaS Freelance Writer and helps potential business professionals to fulfill their website Content Writing and Lead Generation needs. Meet her on LinkedIn.

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