4 Ways to Integrate Influencer Marketing with Your Email Marketing Strategy
Email marketing continues to be an effective way to build relationships with prospects and customers and also provides an excellent opportunity to develop partnerships with industry influencers.
One of the most effective ways to do this is through email marketing, as you can find influencers in any niche and strike up conversations with them in a way that will encourage them to promote your content to their audience.
Learn how to work with an influencer through email marketing campaigns so you can maximize the benefits that influencers have to offer.
What Is Influencer Marketing?
At its core, influencer marketing is a way to connect with people who are relevant to your business. Unlike traditional forms of advertising, influencer marketing focuses on individual creators who are more likely to share their recommendations for a product or service if they genuinely like it.
Their role is to endorse and promote products to their followers based on their interests and preferences. Each has thousands, if not millions, of followers who look up to them and value their opinion.
Different Types of Influencers
There are several different types of influencers you may want to consider when promoting your product or service. Understanding what each type offers will help you make the most of every marketing opportunity and reach out to the right audience in your campaign.
Working with influencers can be an effective method of increasing your revenue, exposure, and brand recognition. However, there are several elements to consider when determining which influencers would work best for your business, ensuring that your email design and the campaign will be successful.
1. Mega Influencers
A mega influencer has an enormous number of followers on a social media channel and, therefore, has the power to shape opinions. For example, someone with five million Twitter followers, even if they aren’t exactly household names. They aren’t necessarily experts in a particular field and might be very expensive to work with, but they are well-known and can provide a lot of exposure in a single post.
2. Macro Influencers
Macro Influencers are leaders and prominent players in a given space, such as actors, artists, or athletes. They have built up an immense following due to their status and authority in a subject area or because they appear on major news networks. A macro influencer has access to thousands of people who are ready to hear what they have to say, making them perfect targets for brands looking to reach new markets.
3. Micro-Influencers
In general, a micro-influencer has anywhere from 10,000 to 100,000 followers on social media. These are everyday people with a true passion for their niche who actively share and engage with others in their community. As a result, they are more successful at motivating people to take action and assisting your company in achieving its marketing campaign objectives.
4. Loyalists
These are your customers’ most ardent fans whose loyalty has earned them a community leadership role. Loyals can be your most powerful brand ambassadors and advocates. Do right by your loyal by thanking them for their patronage, rewarding them for their loyalty, encouraging them to share their experiences with others, and empowering them to recruit new devotees in exchange for additional perks.
How To Work With Influencers Using Email Marketing
When planning your next email marketing campaign, consider working with an influencer to make your content more appealing. This is an excellent opportunity to gain brand exposure and grow your online presence.
1. Start by leveraging your influencer’s followers.
Having a solid following is incredibly powerful for your brand because not only does it expose you to new customers, but it also shows them that your brand has a solid reputation and positive association with people they respect.
Leverage that power by sending out emails using an influencer’s follower list. That way, you can drive traffic without having any of those influencers’ customers unsubscribe since they’re getting more than just emails from you. Be sure to maintain permission and relevance with all emails sent out. This will ensure higher open rates, click-throughs, and conversions.
An easy way to do so is by including their name somewhere in your email template, such as “Paid promotion brought to you by [Influencer’s Name].” This strategy makes it very likely that the followers will see and click on links in your emails.
2. Incorporate Customer Testimonials and Reviews
Ask influencers to write an educational post, testimonial, or call-to-action. Posting customer reviews is a great way to build credibility and trust for your brand and give you more visibility on search engines and social media sites.
Offering customer discounts or perks can also help influencers spread their word about your business and product by providing them with more incentives. Encourage customers to give feedback on your products and services so that you can use these reviews when reaching out to other potential customers through email marketing and other channels.
These experiences will significantly improve how you position yourself as a leader in your industry in the eyes of online shoppers, who constantly seek solutions from companies with credible brands.
3. Unveil your Collaborations with Influencers through Emails
To set up your email marketing campaign, you need to decide whether to use a dedicated email marketing service or build it on your own using one of the many available options. There’s no perfect option, and it largely depends on how much customization you want and how many subscribers you’ll have.
A successful influencer marketing campaign will only work if you can garner enough interest from your audience. This means that you need to introduce your campaigns through emails to potential customers before they even land on your website, where they can learn more about it.
The best way to do so is by using a multi-channel email marketing platform which allows you to make an outreach list of influencers and target them with emails about your campaign once it’s launched. Here are some tips for doing just that:
4. Define your Goals
The first thing you’ll want to do when developing your marketing strategy is having a clear idea of what you’re trying to accomplish.
Who are you trying to reach?
How many emails would they receive over some time?
What actions are you hoping they will take?
Defining your goals allows you to make necessary changes that may crop up to get where you need to be.
5. Determine your core message
Your emails should base on one core message. Don’t clutter things up with small details or a call to action. All you want is for readers to click on links at specific points to discover more information.
6. Plan Ahead
Give yourself ample time to plan out how you want all these different messages across different emails to come together into one cohesive strategy. It might take a while, but it’ll be worth it.
7. Headline the Key Statement from your Product or Service Reviews
The key statement is an effective way to gain more traffic and conversions. Customers read your headline, and it conveys everything they need to know about your product or service. If customers like what they see, they’ll click through to learn more.
Develop strong content around your key statements. Key statements help us create great content that sells our products. Instead of putting up a weak sales page with no originality, develop content targeting your customers and putting them into action.
Try to have as much relevant information in each piece of content as possible so you can drive attention back towards specific offers later on down the line.
Benefits of Influencer Marketing on Your Marketing Campaigns
Here are some of the most significant benefits you can experience with an influencer marketing campaign on your products or services
1. Builds Trust and Authority
As an influencer posts about your product or brand, followers begin to develop trust and confidence in your company. This leads to greater engagement with your campaign, which can even result in sales. Not only will they engage more often with your content, but they’ll also be more likely to share that content with their friends and family.
2. Increases Brand Awareness
When bloggers or influential vloggers spread information about your product through their social media accounts, they directly influence people to purchase your brand. This way, you don’t just get potential customers. You also build brand awareness.
3. Effectively Reach Your Target Audience
Consumers trust recommendations from influencers more than advertisements. As a brand, tapping into influencers could be one way to effectively reach your target audience and drive sales through new channels. Since you know your influencers, you can tailor messaging to fit each audience based on interests or demographics.
4. Drive Purchase Decisions
Influencers have built-in audiences who follow them because they trust their opinions. This means your brand’s products and services compete better than running a traditional ad campaign that’ll need to fight for attention with thousands of other ads.
To create an effective marketing campaign, you must identify your audience and their buying habits.
Utilize Influencer Marketing For Success
Ultimately, though, influencer marketing is all about relationship building. People already engaged with your brand will likely buy your products or services, but they’re also more likely to trust what other people say about them. That makes influencer marketing an attractive tactic for every business owner out there.
