101 Free Marketing Tools for your Startup

 

Marketing tools are a must for any startup company.
Well, you’ve worked hard to build a great product or just finished writing thousands of lines of code. But the job is not done, and if your goal is for any level of success, it’s only just the beginning. It’s common for startups to focus on development and design, but without marketing, no one will see what you’ve created.Aeroleads Marketing tools

Basically, if you want to start a startup there are a couple of things you need to have, at a minimum you need:

  1. A killer idea.
  2. The drive to “get things done”.
  3. The right tools and resources to give you the best chance of success.

We might not be able to help you with the first two, but we could definitely help you with the third requirement.

Why Startup Marketing Tools are necessary?

A startup is different from a small business bennncause it’s trying an unproven product, service, or business model. For example, a new Italian restaurant uses an established and proven business model, and therefore is not a startup. Basically, startups are more often than not running bootstrapped – that is with no or very little outside investment. Hence, they don’t have the budget to go toe-to-toe with the big guys and win through advertising. Also, startups are often run by solo-entrepreneurs or small teams of 2 or 3 people and have limited time to spend on marketing.

This is mainly due to the following reasons :

  • You have to be lean – build, measure, and learn.
  • Also, you have to be smarter – with your money and resources.
  • Also, you have to be agile – with your speed and capitalization of opportunities.

101 Free Marketing Tools for your Startup

Here is a list of 101 free marketing tools to get you from idea to reality. Hence, make the most out of these marketing tools in order to get your startup company on par with other companies.
(Do note that few tools are cheap but not completely free.)

Communication –

1) Slack 

Using this website, communication is done absolutely right. It’s useful as it completes your task with a horde of addictive integrations.

marketing tools

2) appear.in –

This is a video collaboration tool that lets you have video conversations effortlessly with up to 8 people simultaneously. The premium version supports up to 12. You can create a room with no registration required, and even register to own and customize your own video room-links.

marketing tools 23) Upcall 

Making outbound calls are perhaps one of the most time-consuming marketing/sales efforts you could possibly engage in. With this you could basically create outbound call campaigns in less than 5 minutes.

Analytics –

4) Kissmetrics 

A customer-based analytics platform that has event-based tracking and cross-platform integrations. It has custom dashboards for eCommerce and SaaS companies.

kissmetrics5) Piwik 

This is basically an open source web analytics platform that helps you gain insight on your website visits and marketing campaigns.

marketing tools 3 Marketing Tools6) Google Analytics 

This is the best analytics dashboard to keep track of your website analytics. It gives you the digital analytics tools you need to analyze data from all touch-points in one place, for a deeper understanding of the customer experience.

marketing tools 47) Compass 

The all in one analytics dashboard to grow your eCommerce business.  Very simple and very focused on eCommerce.  Simply integration with Shopify, Stripe and Facebook.

compass

8) ClickTale – 

It reveals consumer behaviour, needs and intent at every touchpoint of the digital conversation, delivering insights to delight customers and create more value. Simply put, understand where users are clicking.

clicktale Marketing Tools

9) Monkey Data – 

Basic analytics tool designed for eCommerce companies. Integrates with most eCommerce based websites. Not as robust as the others but also not as expensive.

monkey data Marketing Tools

10) Quantcast – 

Powerful cross-platform audience measurement trusted by leading publishers like Buzzfeed. Strong audience segmentation tool that’s also used by eCommerce companies.

Quantcast

11) Hotjar – 

All-in-one analytics and feedback, Hotjar is a way to understand your web and mobile site visitors. Identify opportunities for site improvement using.  Understand what users want, care about and do on your site by visually representing their clicks, taps and scrolling behaviour.

hotjar Marketing Tools

12) Lucky Orange – 

Real-Time Web Analytics to see how your visitors actually use your website. See every person that is on your site at this very moment.  Think Google Analytics “Real Time” view but on steroids.

lucky orange Marketing Tools

13) ClickMeter 

Monitor, compare and optimize all your marketing links in one place to increase the conversion rate.

clickmeter

14) Bit.ly – 

Simply put, track your links and see who clicks on them.  Bitly’s free version has a cap on how many you can track.

bitly

Email Marketing –

15) Get Drip – 

Lightweight Marketing Automation email tool with powerful email drip campaigns. Hence the name Get Drip.

drip

16) GetResponse 

Marketing automation tool. Marketers can make newsletters and set up user flows.

getresponse Marketing Tools

17)  Woodpecker.co – 

A very user-friendly email automation tool which integrates with your Gmail, Outlook, and with any IMAP server.

 

Marketing Tools

18) MixMax – Making email better, or at least more efficient, with tracking, automation and more.

19) Boomerang – Email not important right now? Tell it to check back in an hour.

20) Revue – Send everyone a good-looking, weekly newsletter curated by you.

21) Sortd – Smart email management skin within Gmail.

22) Rapportive – Gives you more information about your contacts inside your Gmail inbox.

23) Email Format – Helps you find the email address formats used in a variety of companies.

Design/UI –

24) Canva – A drag-and-drop graphics editor for marketers and non-designers.

25) Visme –  All-in-one design tool for marketers and non-designers that lets you create professional images with ready-to-go templates, a drag-and-drop editor, and tons of other features.

26) Venngage – Venngage offer beautiful designs and templates for infographics, flowcharts, social media posts, and much more.

27) Marketizator – Bag more sales using CRO.

28) Pics.io – Complete media management from photos to design assets and beyond.

29) Compressor.io – Easily compress and optimize images.

30) Coolors – A limitless mix and match of beautiful colour schemes.

31) Hatchful – Hatchful is a free logo creator from Shopify that allows someone with no design experience to create a stunning logo in a few seconds.

32) Videvo – HD stock footage and motion graphics for every project.

33) Fancy Footage Club –  More fancy HD footage to use in creative projects.

34) Pablo – Buffer’s ridiculously simple image editing platform for social media.

Landing Pages –

35) Unbounce –

Unbounce lets marketers build, publish and test landing pages without IT or software. A/B testing and lead generation make it a powerful marketing tool.

unbounce Marketing Tools

36) LeadPages – 

Create custom landing pages without messing with any code. Nice user experience. Hard to go wrong with this one or any of the two above.

leadpages37) Sunny Landing Page Builder

Making Landing Pages can be time-consuming if you’re doing it manually. With Sunny Landing Pages you get 100+ templates and a drag & drop builder to get high-converting, fast-loading and mobile responsive landing pages which integrate with 500+ apps. The visitor analytics are really granular.

Marketing Tools

38) Kickoff labs –

Increase email collection for your newsletters, contests, launches and events with their suite of tools like the viral boost pages and the opt-in forms.

Marketing Tools

Automation and Optimization –

39) Zapier – 

It makes it easy to automate tasks between web apps. They have an extensive library of apps to pick from.

zapier Marketing Tools

40) IFTTT – 

Connect various platforms to do automated commands like social posts or notifications. Very user-friendly.

ifttt Marketing Tools

41) AnyLeads  – 

It is a growth hacking platform allowing users to automate marketing tasks. Automate Twitter tasks, enrich email databases, extract Facebook ids from Facebook groups.anygrowth

42) Auto Pilot – 

Automate customer journeys as simple as drawing on a whiteboard. Engage at just the right time with personalized email, in-app messages, SMS, and postcards.

autopilot marketing tools

43) Ad Espresso – 

Optimize your Facebook Ads Easily, Like Morning Coffee. Their smart robot is ready to optimize your Facebook ads. Also, they have a great blog on Facebook ads.

adespresso marketing tools

44) Growth Hackers Projects – 

Growth collaboration software for teams by Sean Ellis (CEO of Growth Hackers). Sean invented the term “Growth Hacker” so he knows a thing or to about the growth process.

growthhackers projects

45) Ladder.io –

A growth agency created a drag and drop growth planning tool with 1,000+ proven growth tactics.

ladder.io playbook

46) Close.io 

Make & receive calls with one click emails sent & received are automatically tracked.  It’s one sales workflow with no manual data entry.

close.io marketing tools

Finance –

47) Wave – Your one-stop shop for accounting, invoicing, personal finance and more.

48) Abukai – Quick and simple expense reporting.

49) Shoeboxed – Digital document management to manage expenses sans shoebox.

50) Payment Evolution – Payments and payroll all wrapped up in one pretty package.

51) Angel List – a Connecting platform for investors, startups, and job seekers.

52) Fundica – Find the right funding fast.

53) Impact Money Finder – Comprehensive list of non-dilutive funding options (Canada).

54) Kickstarter – Crowdfunding for creative projects everywhere.

55) Frontfundr – Letting crowd funders get a piece of the pie with Equity crowdfunding.

56) Indiegogo – The world’s largest global crowdfunding site no matter what you’re funding.

57) Generosity – Indiegogo’s fundraising spinoff for human goodness.

58) Gust – Get connected to the world’s largest network of investors.

Social Media –

59) Brand24

It grants you to detect sales opportunity in social media and discover all the mentions about your brand across the web.brand24

 

60) Buffer – 

A social media management tools that allow you to share any page you’re reading across multiple platforms. As a bonus, Buffer has a great blog on content marketing and startups.

buffer

 

61) Edgar –

A social media scheduling tool that will fill and auto-populate content on it’s own.  You can program it by keywords or industry and let it run.

edgar

62) Social Quant – 

Social Quant is a website traffic and engagement tool on Twitter that will help you increase your social following.

socialquant

63) FollowerWonk – 

A resource that allows you to search Twitter users by content and biography.  Allows you to connect with the right twitter users and understand your audience even better.

followerwonk

64) TweetFavy – 

It is a self-proclaimed “Growth Hacking Tool” that allows you to automate your Twitter marketing campaign and grow your social following.

tweetfavy

65) Instagress – 

An online Instagram bot on the web that allows you to automate your activity and get more followers, likes and comments on Instagram.

instagress

66. Narrow – 

Narrow is a Twitter marketing automation tool that helps you build a targeted following.

narrow.io

67) Crowdfire – 

A tool which automatically post your content, it also helps you track down what kind of content is performing better and which social platform is driving more engagement than the other. 

68) Mention –

Think of Mention as Google Alerts on steroids. With Mention, you can monitor in real-time about anything on the web and social media. React quickly, collaborate & analyze your online presence.

mention

69) Sniply –

It is one of the most powerful social marketing tools because it allows you to overlay your own custom message onto any piece of content, creating an opportunity for you to include a call-to-action with every link you share.

sniply

70) TweetDeck – 

It is a social browser that allows you to stay in the know with everything happening on your social platforms.

tweetdeck

71) FanHarvest 

Automate your Instagram marketing by auto likes and unlikes, auto follow and unfollow, auto comments, auto DM and even 100% auto post scheduling. This rolls all the Instagram growth tools in one.

fanharvest

 

72) Colibri –

Colibri IO is a set of growth hacking tools that monitors SEO, inbound marketing, social signals and content marketing.

colibri

73) HootSuite – 

A social media management tool that allows you to manage multiple networks and profiles and measure performance.

hootsuite

74) Get Crate 

Discover, curate and schedule relevant content within seconds via Twitter and Buffer. One of the marketing tools that allow you to navigate and filter through all the social content on the web.

Get Crate

75) Growth Geeks 

An outsourcing serves that will run your social campaigns and help you grow your social followers and increase engagement.

growth greeks

76) Pinterest Bot –

A powerful multipurpose software that makes it easy to follow, unfollow, like and automate all your Pinterest tasks. It’s priced at $58/month.

followliker pinterest bot

Few other social media tools are :

77) Iconosquare – Everything you wanted to know about your Instagram statistics.

78) Twitonomy – In-depth Twitter analytics.

79) Latergram – Instagram scheduler work-around so you don’t have to be in the moment.

80) Writerack – The easiest way to tweetstorm.

SEO –

81) SEMrush 

Insights into your competitors’ strategies in display advertising, organic, seo and paid search, and link building.semrush

82) Mozbar 

They have lots of free and paid tools.  This chrome extension allows you to easily audit a website from an SEO perspective: H1 tags, meta description, backlinks, etc.

mozbar

83) ScreamingFrog – SEO Spider – 

A tool that analyzes websites’ links, images, CSS, script and apps from a SEOperspective. Good for analyzing your company or your competitors.

seo spider

84) Ahrefs –

Track your backlinks, keywords, brand mentions and know what your competitors are doing.  Very powerful but a little pricey.

 

85) Majestic –

Link intelligence tools for SEO and internet PR and marketing. Site explorer shows inbound link and site summary data.

majestic seo marketing tools

86) SpyFu –

Download your competitors’ most profitable keywords and ads for paid and organic search traffic.  Yes, it’s a spy tool.

spyfu

87) SearchMan 

Self-serve big data tool makes it easier for mobile apps to compete for visibility inside the Apple & Android Play app stores. Great for any app companies.

searchman

88) iSpionage –

A tool that allows you to steal a competitor’s traffic and uncover their conversion strategy. ispionage89) KeywordSpy –

 A paid SEO tool that allows you to see what Keywords competitors are using to get their top performing traffic.

keywordspy

90) Free SEO Tool –

Need a free SEO web crawler? Enter your URL (or your competitors URL) and see how optimized it is for one keyword search term.

Free SEO Tool

91) UberSuggest –

A resource that helps you predict long tail keywords based on keywords in your industry, absolutely free.

uber suggest

92) Yoast WordPress SEO 

WordPress is a great tool for startups. It’s free, easy-to-use, and can be customized to fit your needs. However, to get the most out of WordPress you’ll need to get the Yoast WordPress SEO plugin. This plugin optimizes your WordPress site by providing you with features like a content analysis function and automatically generated XML Sitemap.

marketing tools 5

Outreach –

93) GroupHigh 

Find the best bloggers and influencers, manage your relationships, and measure the value of your content. a powerful outreach tool used by Lowe’s and Kohler.

grouphigh

94) Buzzstream 

Research influencers, manage your relationships and conduct outreach that’s personalized and efficient. Used by Razorfish and Rackspace.

buzzstream

95) GMASS 

A powerful mail merge tool that uses Gmail and Google Sheets to send personalized emails to potential partners. Requires some set up but very inexpensive. It’s priced at $6.95/month.

gmass

96) InkyBee 

A suite of research and discovery tools built for marketing agencies to help audit and understand a client’s sector in more detail.

 

inkybee

97) PitchBox 

It automates the manual work of outreach by doing prospecting by industry and offering a scalable outreach solution.

pitchbox

98) Ninja Outreach 

An outreach tool that allows you to filter for influencers by how big their reach is on various social channels.

Extra –

99) Renderforest 

Renderforest is a platform which allows you to create a logo and video for your business. It helps you to build an effective business strategy by providing you with all the necessary branding tools – the whole process of making videos and logos is fun and simple with Renderforest.

Renderforest

Renderforest

100) GoAnimate

It is a simple tool to create your own custom videos that you can share using Wistia for analytics and lead generation.

marketing tools 7

101)(Bonus) AeroLeads

This is a prospect generation company which can not only provide you with accurate leads but also free email finding software, etc.

Aeroleads Email Verification Tool

 

 

Hence, these are all the 101 free tools! Hope you find them useful on your journey to becoming a founder and to grow your company. Also, do let us know if we missed out on important tools by commenting below.

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About Deepti Jain

Deepti is a senior content writer with AeroLeads. She spends a lot of time brainstorming ideas and writing marketing and sales content. She also has a knack for writing and reading about politics and prevalent social issues and regularly pens letters to the Editor of The Hindu newspaper. When she is not working, you’ll find her socializing with friends or binge-watching Netflix. (And devouring sushi).

2 Thoughts on “101 Free Marketing Tools for your Startup

  1. Samantha on August 24, 2017 at 10:16 am said:

    Thanks for putting this together! I use quite a lot of these tools. My favorites are GetResponse with their marketing automation and Slack.

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