Marketing tools are a must for any startup company. Well, you’ve worked hard to build a great product or just finished writing thousands of lines of code. But the job is not done, and if your goal is for any level of success, it’s only just the beginning. It’s common for startups to focus on development and design, but without marketing, no one will see what you’ve created.
Basically, if you want to start a startup there are a couple of things you need to have, at a minimum you need:
A killer idea.
The drive to “get things done”.
The right tools and resources to give you the best chance of success.
We might not be able to help you with the first two, but we could definitely help you with the third requirement.
Why Startup Marketing Tools are necessary?
A startup is different from a small business bennncause it’s trying an unproven product, service, or business model. For example, a new Italian restaurant uses an established and proven business model, and therefore is not a startup. Basically, startups are more often than not running bootstrapped – that is with no or very little outside investment. Hence, they don’t have the budget to go toe-to-toe with the big guys and win through advertising. Also, startups are often run by solo-entrepreneurs or small teams of 2 or 3 people and have limited time to spend on marketing.
This is mainly due to the following reasons :
You have to be lean – build, measure, and learn.
Also, you have to be smarter – with your money and resources.
Also, you have to be agile – with your speed and capitalization of opportunities.
101 Free Marketing Tools for your Startup
Here is a list of 101 free marketing tools to get you from idea to reality. Hence, make the most out of these marketing tools in order to get your startup company on par with other companies. (Do note that few tools are cheap but not completely free.)
This is a video collaboration tool that lets you have video conversations effortlessly with up to 8 people simultaneously. The premium version supports up to 12. You can create a room with no registration required, and even register to own and customize your own video room-links.
Making outbound calls are perhaps one of the most time-consuming marketing/sales efforts you could possibly engage in. With this you could basically create outbound call campaigns in less than 5 minutes.
This is the best analytics dashboard to keep track of your website analytics. It gives you the digital analytics tools you need to analyze data from all touch-points in one place, for a deeper understanding of the customer experience.
It reveals consumer behaviour, needs and intent at every touchpoint of the digital conversation, delivering insights to delight customers and create more value. Simply put, understand where users are clicking.
All-in-one analytics and feedback, Hotjar is a way to understand your web and mobile site visitors. Identify opportunities for site improvement using. Understand what users want, care about and do on your site by visually representing their clicks, taps and scrolling behaviour.
Making Landing Pages can be time-consuming if you’re doing it manually. With Sunny Landing Pages you get 100+ templates and a drag & drop builder to get high-converting, fast-loading and mobile responsive landing pages which integrate with 500+ apps. The visitor analytics are really granular.
It is one of the most powerful social marketing tools because it allows you to overlay your own custom message onto any piece of content, creating an opportunity for you to include a call-to-action with every link you share.
WordPress is a great tool for startups. It’s free, easy-to-use, and can be customized to fit your needs. However, to get the most out of WordPress you’ll need to get the Yoast WordPress SEO plugin. This plugin optimizes your WordPress site by providing you with features like a content analysis function and automatically generated XML Sitemap.
Renderforest is a platform which allows you to create a logo and video for your business. It helps you to build an effective business strategy by providing you with all the necessary branding tools – the whole process of making videos and logos is fun and simple with Renderforest.
This is a prospect generation company which can not only provide you with accurate leads but also free email finding software, etc.
Hence, these are all the 101 free tools! Hope you find them useful on your journey to becoming a founder and to grow your company. Also, do let us know if we missed out on important tools by commenting below.
Deepti is a senior content writer with AeroLeads. She spends a lot of time brainstorming ideas and writing marketing and sales content. She also has a knack for writing and reading about politics and prevalent social issues and regularly pens letters to the Editor of The Hindu newspaper. When she is not working, you’ll find her socializing with friends or binge-watching Netflix. (And devouring sushi).