Author Archives: Deepti Jain

Deepti is a senior content writer with AeroLeads. She spends a lot of time brainstorming ideas and writing marketing and sales content. She also has a knack for writing and reading about politics and prevalent social issues and regularly pens letters to the Editor of The Hindu newspaper. When she is not working, you’ll find her socializing with friends or binge-watching Netflix. (And devouring sushi).

How to Engage Your Leads Before Your Marketing Event

marketing event

Congratulations are in order, it seems. After all, it isn’t every day that one launches their own marketing event. Well, whoop-de-doo! But, hold on: sorry to put a damper on your excitement, but how do you plan to engage your leads before your marketing event? If you think that sending out invites for your upcoming Read More →

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13 Lead Generation Tactics to Get your Money’s Worth

No one wants to lose their money. So imagine leveraging a few lead generation tactics for months end, spending resources and times to perfect them — and in the end finding out that the leads you generated are unqualified. Sorry to say, but you pretty much did this to yourself. What went wrong? Well, for Read More →

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Top 7 LinkedIn Tools To Boost Your B2B Sales

LinkedIn

Are you tired of lurking around business parties waiting for a chance to pounce on? Or traveling miles to various seminars hoping that finally, you’ll build some prolific connections? But still coming up empty-handed? There’s another easier and better option for all you folks. I’m sure you’ve heard of LinkedIn marketing tools before. Have you? Read More →

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7 Best Sales and Negotiation Trends for 2020

Sales Tips

The negotiation stage is key during the sales process. Top negotiators have ditched some of the hard-stance tactics of days past and adopted modern trends which lead to more mutually favorable agreements. 2019 may likely see a stronger reliance on technology while still making the sales process more personal. Here are some of the top Read More →

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How LinkedIn Turned Into A Massive B2B Database Holder

LinkedIn AeroLeads

LinkedIn, a massive B2B database — who would have thought? Would you have believed me if I told it to you a couple of years ago that LinkedIn, a professional social media platform, which was once looked down upon would turn into a massive B2B database holder in the future? LinkedIn is not just a mere Read More →

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How To Leverage Social Selling To Increase Your Sales

social selling

Social selling is a buzzword these days. The internet is inundated with blog posts on social selling tips to increase your sales or brand awareness.  But even with all these how-to guides, people are unable to propel their sales using social media.  In fact, many businesses are facing troubles tracking their return on investment (ROI) Read More →

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10 Strategies to Improve Sales Productivity

Undoubtedly, there is tremendous pressure wearing down on most sales organizations these days, as the ill economy and shrinking margins make it harder to meet their quota. Amid all this, increasing the organization’s sales productivity is always the main topic of concern. Because among all the companies, there is one universal truth – no matter how Read More →

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Best Email Finder Tools to Find Emails Addresses And Phone Number

Every marketer out there is searching for ‘Email finder‘. And why not? After all, the bigger is your email list, new customers, the more revenue you are likely to generate for your business. Everyone, at some point of time in their lives, would have tried to email an investor, founder, long lost friend from high Read More →

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How To Make A Scalable Sales Model For Your SaaS Product

Business Model

Nothing can hinder the growth of your SaaS product more than poor pricing plans. And no, this is not hyperbole. As a B2B SaaS-based company, you have to make sure that you appeal to a broader group of potential customers. However, it is no mystery that deciding a pricing model for your SaaS product can Read More →

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Why Automated Lead Generation Software Is An Integral Part Of Marketing?

  As businesses continue to get access to more customer data, the whole process of marketing and lead generation gets more tedious than before. According to a report by Marketing Charts, 17% of marketers spend 15+ hours a week on lead generation. That is a whole lot of time to be solely occupied by the Read More →

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