Author Archives: Deepti Jain

Deepti is a senior content writer with AeroLeads. She spends a lot of time brainstorming ideas and writing marketing and sales content. She also has a knack for writing and reading about politics and prevalent social issues and regularly pens letters to the Editor of The Hindu newspaper. When she is not working, you’ll find her socializing with friends or binge-watching Netflix. (And devouring sushi).

How to Design Emails That Drive Conversions

Email marketing

An average person receives close to 126 emails in a day. In a cluttered inbox, filled with various kinds of emails, why would someone choose to read your email? This is the first question that every email marketer ought to ask themselves before sending in the emails.   Before imagining the campaign for the email Read More →

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7 Biggest Challenges Faced By New Startups

startups challenges

Startups are everywhere these days. With a new trend of virtual offices and technology proliferation, even fresh graduates are not shying away from entrepreneurship anymore.  That said, launching your own startup is no walk in the park — it requires taking a giant leap of faith.  Alas, the statistics are not too favorable for the Read More →

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6 Advanced Analytics Tools To Measure Your Marketing Efforts

advanced analytics tools

You are shelling out a hefty budget for your sales and marketing campaigns. And not just this, you are probably spending a big chunk of your day in blogging, connecting with new people, and attending B2B events.  You are putting in so many efforts, but for what purpose?  To scale up your startup and to Read More →

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6 Things That Top Performing Sales Representatives Do Differently

top sales representatives

Cold calling, cold emailing, sales pitches — every sales professional does the same thing.  These are the first things they learn during their sales training, and at sales events. These practices are common globally, the only difference lies in basic semantics.  However, if sales trade is so prim and proper, then why do different sales Read More →

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Why Audience Research Is Crucial To B2B Business

Audience Research

There is a lot of talk about the importance of keyword research in digital marketing.  And that’s okay…keywords are important indeed.  But there is another research that is even far more important: Audience Research.  Come to think of it: if you don’t know your audience, how will you even start with the keyword research?  Even Read More →

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The 7 Perfect Goo.gl Shortener Alternatives

google-url-shortener-alternatives

Are you solely relying on goog.gl, Google’s URL shortener, then I am sure you are rushing to look for a perfect alternative.  If you are having a hard time finding a perfect Goo.gl shortener alternative — you are at the right place and just in the nick of time. After all, it has been less Read More →

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Sales Pitch Examples To Generate B2B Leads

Presenting your sales pitch and generating new sales is not a walk in the park. In fact, it’s quite the opposite: totally nerve-wracking. This leads to salespeople searching for “sales pitch examples” on the internet. How else did you come here if not to seek out some awesome sales pitch examples?  And I am sure, many Read More →

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Customer Retention vs. Acquisition: What Should Be Your Main Focus?

There’s plenty of business advice on the internet.  From marketing to sales, you can read just about everything, but most of them miss a piece of critical information.  They fail to mention that everything is revolved around customers.  Because whatever you do, you do it for the customers.  I am sure we all can agree Read More →

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5 Tips for Improving Your Lead Generation Funnel

lead generation funnel

Lead generation is one of the most important aspects of any business. If you aren’t generating leads, you’re not growing your customer base. But just as important as generating leads is turning them into sales. According to Marketo, 96% of visitors to your website aren’t ready to become customers yet. The process of capturing leads, Read More →

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13 Most Important Email Marketing Stats Every Marketer Should Know About

Email Marketing Stats

Email Marketing is nothing short of a war.  Is this an exaggeration? NO!  Before you think that I have lost my mind and begin to exit this blog, hear me out… I hope you know that your prospects are probably getting hundreds of other emails similar to the one you just sent.  Thus, while there Read More →

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