* Researched and wrote news releases promoting the launch and successful adoption of new business intelligence portal product. * Provided logistics support for company-sponsored trade show, overseeing the migration of registration information as the company (Sterling Software) was acquired and the trade shows merged.

* Managed up to five client accounts at a time, providing strategic counsel to maximize client budgets ranging from $25,000 to $250,000. * Planned integrated communications strategies to complement or accommodate existing and future advertising strategies, including social media. * Conducted regular client-facing meetings and organized team roles and responsibilities; provided monthly reports of activities to accompany client invoices. * Maintained media relationships on behalf of clients, acting as conduit between the reporter and the best source within the client organization. * Planned and assigned tasks to specific events, including venue research, budgeting, and media vendor services. * Supported Crisis and Critical Issues Team with media monitoring, developing communications materials for internal and external audiences, responding to hotline calls any time of the day. * Developed internal business continuity plan for company use; turning into a client tool. * Chair, Padilla ESOP Education Committee Show less

* Supported five to six client teams at a time, serving a variety of needs from strategic planning to media relations; writing articles for trade media placement to customer-focused newsletter copy; e-newsletter communications to case history site visits. * Secured exclusive product launch cover story for manufacturing client in trade publication. * Repurposed case histories for international placements. * Organized interruptive mailer for highly-targeted client customer base, including flyte of postcards, mailer, and follow-up e-mailer. * Coordinated media briefings at numerous trade shows. * Promoted client presentations at industry conferences. * Conducted culturally-specific media relations to build community support for controversial development project. Show less

* Execute integrated communications strategies to complement or accommodate existing and future advertising strategies. * Coordinate team roles and responsibilities; provide weekly, monthly, quarterly, and annual reports of progress against goals. * Maintain media relationships on behalf of clients, providing source materials and interview subjects to the reporter as appropriate. * Write in a variety of media for client needs including press releases, bylines, and collateral materials. * Develop and manage content for a variety of online communications efforts, including Web copy, blog posts, e-newsletters and Facebook posting calendars * Provide writing and editing support to account team colleagues. Show less