I worked in the communications department for NCC as a Copywriter. I wrote texts for brochures, web, advertisements and other marketing materials. I also helped the Communications Manager with public relations. I wrote articles for personnel- and customer magazines and took pictures for the articles. I was part of NCC’s national marketing team and took part in planning marketing campaigns in the role of a Copywriter. I worked very closely with production and sales, but had a chance to interact with all the other departments as well.

I worked as the Publicist for Easydoing, a company that produces and sells ergonomic furniture worldwide. My main task was creating positive media coverage, especially in professional publications. Besides press releases I also wrote texts for brochures and web. I also took part in several fairs in Finland and abroad.

I worked as the Marketing Manager of Heureka the Finnish Science Centre, one of the most popular attractions in Helsinki region. I was the head of the marketing department, superior in the team and a member in our extended board of management. I was responsible for planning and executing all marketing actions of Heureka together with my colleagues. Marketing and PR plans, campaigns, newsletters, media connections and marketing budget were my responsibilities as well as dialogue with our customers in social media. Guarding the strong brand of Heureka was one of my main goals in everything I did and it showed for example in press releases, advertisements and in social media presence. I developed Heureka's social media strategy and internal communications with excellent results. I worked in several project groups as a project manager as well as a rank-and-filer.

I was responsible for the museum’s marketing, communication and image as well as media coverage and stakeholder connections. I designed and executed the museum’s brochure, website and other marketing materials together with advertisement agencies. I was also responsible for developing the museum shop and public events.

In my current role I'm responsible for Finland Promotion Services' (Visit Finland, Invest in Finland, Work in Finland and Film in Finland) domestic PR & Media. I plan strategic communications to different target groups and handle media relations. I write press releases, organize press events, pitch journalists and develop Business Finland's PR process.I also act as a sparring partner to my colleagues when it comes to though leadership and media relations. At Business Finland we all work for Finland! Business Finland is the Finnish government organization for innovation funding and trade, travel and investment promotion.Keywords: PR & media, public relations, public affairs, media communications, stakeholder communications, crisis communications, thought leadership. Show less