* Took up more management roles while still in charge of the London analyst department. * Collect the feedbacks and ideas from both clients and internal users. Design projects to implement them. * Analyse each project and break them down. Assign them to analysts and IT. Manage and monitor the process.

* Manage analyst department in London and report to the MD directly. * Work with other department leaders on a variety of projects, which gave me more exposure in different fields. E.g. Website speed optimisation with the IT team and SEO optimisation with the Marketing manager. * Designed and built new functions and products for the company website. For instance, I am a main participant in the digital transformation project and designed algorithms for several new functions. * More responsibility in the management roles. Including recruiting, training and supervising new analysts.

* Responsible in data analysis and presentation, including performance analysis and monitoring. * Wrote annual reports for the economic performances and predictions in the Gulf region. Which were quoted by many well-recognised newspapers in Dubai, e.g. Gulf Times and Gulf News, etc * Designed and built new mods and tools for different departments in the company. E.g. analysis model for the analyst team and a new CRM tool for the sales team.

* Manage and administer the e-Commerce platform * Data collection and tracking, including variable and KPI setting * Google tag management and cookie management * Ownership of data quality for marketing purposes, working with agencies as required to ensure the right tagging is in place to collect the necessary data * Provide the framework for regular reporting on channel KPIs, working with finance to support the annual online budgeting cycle through build and maintenance of the channel model * Drive improvements and efficiencies across all of digital reporting

* Design and implement best practice analytics methods to maximise the understanding of customer behaviour * Analyse customer data, campaign results and website statistics including traffic, revenue, average order value, conversion, to report progress and drive improvement * Use consumer data to drive insight on how to effectively target and retain customers at low cost * Work with the local marketing teams to drive analytics best practice in channel help promote and track activities that cross over from offline to online or vice versa * Work closely with the local marketing teams in their respective regions to deliver effective solutions to meet the needs of the local market.