I lead product for Napster’s current and future offerings – helping create the next generation music platform and digital community for artists and fans utilizing Web3 technology. I am responsible for creating and executing our product roadmap, increasing user growth, engagement, retention, and revenue.

* Create and lead the Marketing & Technology (Martech) product team. Responsible for ensuring BetMGM’s digital products reach as many users as possible by building systematic and repeatable processes and enhancements to drive impact on companywide metrics. Focused on improving our user journey and business performance from first ad impression to the most recent push notification. Utilizing the right combination of targeting, optimization, nudges, promotions, upgraded CRM, and member segmentation, and other tools to help users join BetMGM and increase overall engagement. * Show less

* Managing Digital Marketing Campaigns for both display and search ads. Over achieved expected CTR and CPC rates on an average of 125-150% per campaign. * Recruiting and hiring external writers, photographers, and videographers. Decreased overall budget an average of 33% monthly through strong vendor relationships. * Increasing Social Media growth: YouTube (1.5M views), Twitter (30k), Facebook (6k), Google+ (2k). * Creation of over 300 films & promotion of the Nokia Developer YouTube channel with 1,500,000 views YTD. * Show less

* Responsible for updating and maintaining content on the New York State Thruway website: * http://www.thruway.ny.gov/index.shtml * Assisted with the design and coding behind NYS Thruway Interactive Traveler Map: * http://www.thruway.ny.gov/travelers/map/index.html

* Served as a seasonal and full time Sales Merchandiser for Kraft Foods (Nabisco). Duties included: * Placing Store Orders via POS systems * Merchandising Stores * Serving as first line of contact with Store Managers

Leading a cross-functional team managing the digital acquisition strategy through implementing a series of enhancements and optimizations. Core responsibilities include: Establishing strategic vision and roadmap for all digital marketing enhancements driving the online acquisition strategy for both B2B and B2C customers Instrumental in merging Charter Spectrum, Time Warner Cable, and Bright House Networks digital properties accounting for over 24 million customers as the 2nd largest cable operator in the US Managing a dynamic digital marketing team responsible for UI, UX, eCommerce Optimization, A/B Testing Strategy, SEO Tactics, Usability Studies, and all digital functional requirements/user stories Responsible for optimizing an eCommerce Platform spanning multiple sales channels accounting for 50% of company’s overall acquisition customer revenue Show less

Responsible for defining and delivering an industry-leading, personalized, digital experience for new and existing customers. Owning the end-to-end digital experience for service communications and personalized online support content while delivering the right message at the right time through the most appropriate channel. Oversee the roadmap for online support platforms as well as outbound email, SMS, and auto-dialer systems. Drive digital adoption through customer engagement and marketing campaigns via paid media and SEO. Build and manage a team of product owners, copywriters, publishers, and analysts. Show less

Responsible for driving the strategy and execution of optimal customer experiences for Dorel Sports web and mobile properties across Cannondale, GT, Fabric, Mongoose, and Schwinn brands.