Senior Board Director/Brand Director with an extensive background working for high profile elegant/premium RTW ladies fashion brands including Jacques Vert ,Precis ,Episode and Kaliko and launching a number of designer collaborations including Paul Costello for Windsmoor. Motivational, inspirational and collaborative leader of buying, merchandising, design and technical teams achieving success through clear direction to achieve high quality standards and customer expectations. Skilled in working closely with designers to identify key trends, silhouette’s and colour pallets, an innate understanding of customers and a creative eye for trends and quality. Successful in achievement of financial targets through developing seasonal product strategies that enhance brands and drive revenue and margins. Delivered a combined profit contribution of £12.5 million off £93 million sales for Jacques Vert/Precis for financial year 15/16 which was highly significant in what was a tough trading period for a number of competitors.