* One of the best experiences of my career. Here is a glimpse of highlights I have been involved in: * Developed the Communications Strategy for the UAEU Pavilion at Expo 2020 and for UAEU Science & Innovation Park * Developed the entire branding guidelines, collateral, and facade design with agencies from all over the world * Conceived, created and, executed innovative digital marketing campaigns to increase awareness and engagement at all levels. * Ensured engagement with the University's community of 40K students and alumni at the Expo 2020. * Worked closely with the Outreach Department, Student Affairs, and alumni, volunteers, the PR agency for timely announcements. * Account management of everything related to the Pavilion's presence at Expo 2020

* Being in this admin role exposed me to a multitude of duties and skills that proved extremely beneficial in future roles. I loved being an administrator because I am highly organized and meticulous. I handled * Improved the communication system for various project * Handled the events during COVID-19 * Organization of membership data and social media landscape

* Achievements: * Successfully implemented an in-house marketing request system for the group. Increased productivity by 32% * Digital mapping for new clients including Royal Jet, 800TEK among others * Email marketing and automation for all the clients – increased subscribers by 25% * Account management of 9 accounts of Eltizam's subsidiaries

* Achievements: * Established a clear positioning for the Wadi Adventure brand in the GCC market. * Led the Marketing Department including Brand, Digital, Partnerships, Promotions, Loyalty & PR. * Results-driven annual multi-million media plans with the Media Agency and implementation of full 360 brand campaigns (both digital and offline). * Successful sponsorship relations with key partners, with effective brand integration on mutually beneficial terms. * Featured in the popular NAT Geo Kids show ‘It’s Amazing’ among others. * Guinness Book of World Record of surfing for 25 hours * Won Red bull as an official partner and ranked as the 8th artificial wave pool in the world

* Maintains consistency of the corporate brand on corporate and local levels including access to approved logos, imagery and template, * Use various resources, such as social media monitoring and tracking programs for both internal and external communications to follow analyze and execute communications * Create company literature, corporate presentations for several IT products and services * Proactively cultivates relationships with internal and external stakeholders of organisation that * promotes the work