Unbiased

Unbiased connects millions of people with professional advice. With a mission to deliver the perfect adviser match with zero stress, it has developed the UK’s most powerful search tools for connecting consumers with the widest available choice of advisers. To date the site has connected over 10 million people with professional advice. The site lists over 24,000 IFAs, financial advisers, mortgage advisers and accountants, and between them Unbiased’s advisers manage at least £14 billion worth of assets. Consumers searching on Unbiased can refine their search by area of expertise, gender, payment options, advice areas, level of wealth, qualifications, accreditations and more. Alternatively, they can be matched automatically with the best local adviser, usually within 48 hours and often within 6. The Unbiased site also maintains a constant stream of consumer-focused content, alongside innovative tools, a live ask-an-adviser forum and a comprehensive range of money management information. Unbiased's headquarters form part of London’s expanding Tech City, the biggest tech cluster in Europe.

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