Ticketmaster

Ticketmaster is the world’s largest ticket marketplace and the global market leader in live event ticketing products and services. Ticketmaster is the official ticketing partner of the NHL, NFL, NBA, USTA, PGA Tours, a number of MLB and MLS teams, and artists and venues around the world. The company currently operates in 29 countries and processes more than 500 million ticket transactions each year through various platforms, including their app and website. Ticketmaster was founded in 1976 and went public in 1996 with a market value of $2.8 billion. In 2010, Ticketmaster merged with Live Nation to form Live Nation Entertainment, becoming the global leader in live entertainment. Ticketmaster has been an industry leader in technology advances for live entertainment and ticket sales. In 1995, it premiered its website, www.ticketmaster.com, and became one of the first companies to sell tickets over the internet. Their ticketing platform now supports some of the most sought after performances in the world, including Taylor Swift and Ed Sheeran. The partnership between Ticketmaster and Live Nation has allowed both companies to invest in new programs and technology to help address some of the top concerns in the event industry, including ticket bots. Ticketmaster is the leader in combatting bots and has created the Verified Fan program, which requires consumers to input information into the system. Consumers are then contacted with a time that they can purchase verified tickets. In 2017, Ticketmaster launched Presence, a next generation digital engagement and venue access software technology that enables digital ticketing. Presence allows ticket holders to turn their mobile device into an admission ticket, either through the Ticketmaster app or by using Apple wallet. Presence is rolling out at scale. In 2019, Ticketmaster launched SafeTix, an enhancement to Presence, which adds Anti-Counterfeiting Features to Tickets and Provides Event Owners Greater Visibility Into Event Attendees Ticketmaster has acquired several businesses throughout its history, including Ticketron, a digital ticket agency; TicketWeb Inc, an online ticket vendor for clubs and venues; Front Gate Tickets, a music festival ticketing technology; Strobe Labs, a music marketing platform; TicketHour, a sports ticketing operator; Universe, a DIY ticketing platform; and UPGRADED, a blockchain technology company. It also invested in Blink Identity, a facial recognition company.

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