The Fool Srl

The Fool, the Italian Digital Reputation Company, develop tool for Online Monitoring, Analysis, Moderation, Management and Legal Protection of Reputation and Digital Assets. ## Reputation Monitoring and Influence Analysis They measure and analyse the sentiment and perception of reputation on the Internet for brands, products and personalities for clients such as publisher and broadcasters, corporate customers, private individuals and government agencies with a suite of proprietary products. They provide detailed reports that analyse individual conversations from more than 400 million sources and provide a tool to listen and understand trends and potential issues, as well as a series of tools to identify and recognise top influencers in the sector. ## SocialCaring, SocialCRM and Content Moderation They offer advice, proprietary platforms and specialised staff that manage, via a single interface, the entire information life cycle on all social networks, websites and corporate competitions: from posting to moderating, SocialCaring management and mentoring and independent management of SocialCRM and escalation processes. A turnkey service to manage, measure, understand and protect users, in their interactions, analyse the sentiment and possibly take action by being available 24/7, before a critical situation turns into a problem. **Reputation Management and Social Media Channels** Through strategic consulting, methodologies and tools, they are able to effectively manage and create Digital Brand Reputation for people, products, institutions and initiatives thanks to the application of methodologies and consolidatåd experience. Not only do they take care of managing social channels, but they create and manage digital content with a view to localisation and SEO. They use resources, technology and facilities to manage all enterprise content in the various contexts (blogs, institutional websites, social websites, digital PR) and know how to take advantage of private and brand reputation opportunities. **Protecting Reputation and Digital Assets** For years they have been acknowledged as Leaders for their strategies, technologies and effectiveness in monitoring and protecting online Intellectual Property and Reputation, as well as for providing real-time alerts and documentation for potential civil and criminal use that comply with the highest international computer forensics standards. They deal directly with proven methodologies of protection, with procedures that range from sending warnings to notice & takedown processes up to the drafting of technical reports.

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