The Story Lab

We create powerful chemistry between clients and consumers through our fluency in the languages of publisher, brand and story. The outcome is data-driven, culturally relevant content that delivers results. CAPABILITIES content strategy: working with brand/agency partners to develop an overarching content and investment approach that creates an organizational roadmap designed to align brand business needs with content process, association, creation, curation, distribution, activation and KPI’s. media/integration partnerships: leveraging publisher relationships and unique expertise in leading the structuring, negotiating, activating, and measurement of cross platform integration opportunities in coordination with agency partners. original content: distilling a brand’s core values into short and long form original content that deepens consumer loyalty and promotes action. Ensuring that content reaches its target by choosing the correct partners to deliver and amplify it to maximize cultural impact. social: creation and management of social strategy, content, community, and optimization practices to maximize our client’s efficiencies, organic and paid social practices.

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