The Retail Equation

The Retail Equation optimizes retailers’ revenue and margin by shaping behavior in every consumer transaction. The company’s solutions use predictive analytics to turn each individual shopper’s purchase or return into a more profitable experience. This yields immediate financial payback, increasing store comps by as much as 2 percent, with significant return on investment. The Software-as-a-Service applications operate in more than 34,000 stores in North America, supporting a diverse retail base of specialty apparel, footwear, hard goods, department, big box, auto parts and more. The company’s solutions create sizable new sales at the return counter, while also building customer loyalty, and prevent fraudulent and abusive returns, reducing return rates, improving shrink, and saving millions of dollars annually for retailers. The Retail Equation’s board of directors and senior management team have a successful track record of technology and professional service start-ups. Formerly known as The Return Exchange, the company was founded in 1999 and is privately held.

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