The Gifts Project

The Gifts Project is a social ecommerce platform for Group Gifting that helps online retailers, marketplaces and gift stores to leverage their social buying experience. This white label solution brings major ecommerce websites a Social Group Gifting Platform with a winning combination of Social Networks and Group Payment straight to their checkout process. With Group Gifting, customers can share their special occasions with their social graph by letting friends to chip in for each others gifts while shopping at their favorite online store. The Gifts Project is a product of Appchee Applications Ltd., an Israeli startup company that is backed by [Eyal Gura](http://www.crunchbase.com/person/eyal-gura), [Dr. Yossi Vardi](http://www.crunchbase.com/person/yossi-vardi), [Gemini Israel Funds](http://www.gemini.co.il) and [Index Ventures](http://www.crunchbase.com/financial-organization/index-ventures).

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