South Moon Under

What began as a small surf shack in the summer of 1968 has since evolved into a sophisticated, upscale clothing retailer. Still privately owned, South Moon Under offers a sophisticated mix of fashions while remaining true to its laid back and free spirited mindset instilled in the founding store over forty years ago. Tossing one piece aside and falling in love with the next, our talented and determined team of buyers attend fashion shows and meet with hundreds of vendors each year to create a unique selection that can only be found at South Moon Under. With you, and only you, in mind, our buyers have created a collection that is always changing, ensuring a fresh experience with every visit.

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