Popxo

POPxo is India's online community for women that deals everything from fashion, beauty, lifestyle, work, and etc. Reaching 9 million users every month with over 102 million monthly engaged content views. POPxo provides text and video content in an accessible manner, and reach them where they live their lives: on social media and on mobile. It focuses on reaching a highly targeted audience - the millions of young urban women in India who are growing in confidence, in independence and in spending power, it monetises by working across formats (native ads, social posts, events) with brands who want to reach this important and influential consumer base. I was launch in March 2014 it's become the go-to lifestyle resource for the female (18-34) demographic.

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