Placense

Placense is a location intelligence company that provides businesses with the link between consumer behaviour and their physical location. The company prides itself on data privacy with a proprietary mathematical algorithm they developed to make sure this data is totally private whenever it is in any way exported or exposed. The essence of this process is that we alter parts of the data records in a way that makes it impossible to conclude anything on the individual while remaining accurate at scale and allowing us to reach strong insights when looking at larger datasets. The technology can turn app data into usable insights through its proprietary software that retains statistically significant aspects of the information while ensuring a high level of consumer privacy. Placense can provide its customers with metrics including customer visits, visit duration, visit frequencies, customer journey paths, gender, age groups, income levels, modes of transport, and other related demographic characteristics. Backed by Innogy Innovation Hub and Nielsen research, the company is well positioned to become an innovative leader in the Proptech ecosystem, providing granular location intelligence to decisions makers in the physical world.

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