Pineapple

In short, Pineapple see the traditional insurance model, user journey and products as lacking and set out to remedy these by doing the following: 1) Changing the business model to align incentives, show people how premiums are used and award members leftover premium back 2) Making insuring as easy as snapping a picture where AI does the rest and cover is issued in under 60 seconds 3) Allowing per-item insurance and new product innovation to address cover not currently offered or accessible to many Pineapple launched in South Africa in 2018 with their ''My Stuff'' per-item insurance and have since launched their auto offering ''My Ride''. They have also partnered with Travelers in the US and have white-labeled their platform in the US.

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