Perfect Fools

At PF is dedicated to making the most of the incredible new communication tools they now have at their fingertips. Mobile, social, web, or a delicious mix of the real and virtual worlds. They eat it all up. But not for its own sake. They love technology for the solid connections it can help to form between living, breathing human beings. It all comes down to something very ancient and analog: conversation. Digital just lets us grow meaningful conversations on a scale never seen before. They live in exciting times. At long last brands can stop talking at people – interrupting and peppering them with thousands of unwanted messages – and start talking with them. Attracting with real value, relevance, inspiration, entertainment, services, or all of the above. In other words, they can act less like annoying salespeople and more like warm, engaging, trustworthy friends. Just as in any other conversation the keys are to be interesting and to listen (of course it doesn’t hurt to be amazing, insightful, surprising, elegant, likeable, knowledgeable and reliable along the way, but they all get to those bits later on ;) At Perfect Fools that’s what they do: they make it interesting. And building on culture, human insights and basic business sense, they help you evolve smart ways to listen to and interact with the individuals who matter most to you. So it can be even more interesting the next time around. Together with you they create all-new things that get people talking, sharing, doing and, not least, buying. Over the years they have had the good fortune to serve many of the world’s leading brands and an awesome array of agencies. And they are honored to say their work has earned most major awards for both creativity and effectiveness, including the Cannes Lions Grand Prix. So what do you think? We’d love to hear about it, today!

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