Impulsepay

ImpulsePay is the leading facilitator of the UK Mobile billing mechanism, Payforit and its underlying ''direct-to-bill'' technology. Payforit is a major improvement on existing premium rate technologies. The key component leverages ''Direct to Bill'' technology which allows us to apply a charge directly to the consumer’s mobile phone bill or credit within the network operators accounting systems. This means we do not need to send premium rate text messages, rely on delivery reports or use a cumbersome process for authorisation. Once a consumer hits our payment gateway, they authorise the purchase by a sending or receiving a pin code (you can choose which method to allow) and that’s it. If they have sufficient PAYG credit or their contract is in good standing, then the charge is applied and they get sent to the success page you specified. ImpulsePay became available after the launch of the Payforit 2.0 framework by the UK network operators. This aims to give greater online payment transparency and consumer protection, whilst opening up the online world to an easier way to accept high volumes of small payments at a much wider range of tariffs under £10. ImpulsePay is a key member of the Payforit Management Group, continually contributing to the development of the mechanism, most recently with the framework release of Payforit 4.0. Payforit replaced Premium SMS as the permitted online billing solution, by operator mandate, from January 2013.

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